Since March 1st, there are numerous Google Advertisements accounts that aren’t serving advertisements. The Google Advertisements discussion board is crammed with complaints about this and so far as I can inform, I can’t discover a single response from an official Google Advertisements consultant (as of but).
There are two massive threads on the Google Ads Help Forums with complaints, however loads of different threads in that discussion board as effectively.
Navah Hopkins posted her theories on why this occurred impulsively on March 1st. She wrote on LinkedIn:
Appears to be like like eCPC obtained disapproved – my different principle is that it is tied to Google Enterprise Profile (manufacturers connecting their GBP for native advertisements). Anybody with a GBP linked to their Google Advertisements NOT experiencing the outage?
You are not alone – Google Advertisements aren’t serving for a lot of proper now. This has been ongoing since yesterday (March 1, 2025).
Awaiting suggestions on what is going on on as this does not appear solvable by way of APIs both (ready on affirmation there).
I do marvel if that is associated to Search and Display Ads Enhanced CPC deprecation, which was slotted for March 2025?
There are tons of complaints and I’m a bit stunned Google has not chimed in on this challenge but. I imply, these are advertisers, who need to spend cash shopping for advertisements from Google, it simply would not make sense.
Listed below are a few of the complaints:
I am confused as to why my advertisements have all of a sudden stopped working. There aren’t any notifications and all the pieces is enabled and eligible. Is anybody else having this downside?
They had been wonderful yesterday, however stopped working at 12.00am 1 March 2025 New Zealand Time.
It is nothing to do with price range, advertisements are eligible and so on… no adjustments have been made
Is anybody else discovering the identical?
12-year-old account and we have by no means had a single day with 0 impressions or clicks till at present. We have now 5 campaigns working and we at all times bid VERY excessive to verify our advertisements might be seen. After a number of hours of testing utilizing computer systems, cellular units, and even by way of proxies not one single advert has been served from our account. Our opponents are positively not having this downside.
Google help is closed till Monday, so the one individuals to speak to are unknowledgeable weekend chat reps who appear to not perceive the problem, irrespective of how it’s defined to them. They’re blaming it on a reporting challenge that was resolved yesterday (2-28) based on their Standing Dashboard. That is loopy!
It is now been over 34 hours. It began 1 March precisely at midnight with 0 advertisements serving throughout the entire account nonetheless till now.
I do see far more individuals with the identical downside right here, please everyone attain out to the help group, we have to make some noise in order that they perceive it is affecting so many. Hopefully, they’ll remedy this quickly. And everybody who’s studying right here with the identical downside, submit right here so we preserve this thread going to achieve out additional.
It is a large downside now, I by no means imagined it might final greater than 24 hours!
Sure, precisely the identical challenge for us. 9-year previous account, so I understand how this works since I have been right here from the very begin. That is for positive 100% nothing from our facet. We have now very excessive quantity site visitors each single day with common of 500 conversions a day. In the present day from 00:00 till now 20:40, not one single impression throughout the entire account. It has been quickly 24h with this downside.
A number of others with the identical challenge it appears. It isn’t a “data-delay” challenge like help are saying, it is a direct influence on the entire account with 0 serving advertisements.
I actually hope they’ll repair it very quickly, as a result of that is very unhealthy for enterprise.
Here’s a screenshot exhibiting how advertisements simply stopped serving on one Google Advertisements account:
How are you coping with this challenge? Why do you assume that is taking place?
Discussion board dialogue at Google Ads Help Forums.
