John Mueller from Google stated that merging content material is at all times more difficult than a fundamental website transfer. That means, whenever you check out your content material in your website and resolve to merge a bunch of the content material into fewer URLs, that takes longer for Google to deal with than transferring a website from area A to area B with no different adjustments.
John wrote on Bluesky, “Merging is at all times a bit more difficult than a easy site-move,.” He added that “I’d simply give it time.”
This was in response to Martin website positioning McGarry who wrote:
Hey, So I 301’d a web page, 2 weeks in the past to merge 2 items of content material
Logged out rankings exhibits the brand new merged web page has efficiently rolled out to all previous queries 👍
With me logged in to Gmail, I get personalised outcomes and a featured snippet of the previous web page nonetheless
Totally different cache methods?
John additionally responded to the second half saying, “Additionally, even with a site-move, for those who explicitly search for the previous URL, it’s going to present it to you even a very long time later (“you appear to know what you need, right here it’s” — content material from the brand new one, with the previous URL)” John stated one thing comparable actually a decade ago – that for those who particularly seek for previous URLs, Google could give them to you.
Google additionally stated that moving your full site at once speeds the migration progress for Google Search.
Google has fairly detailed documentation on site moves and URL changes so examine these out.
Discussion board dialogue at Bluesky.
