Microsoft despatched emails to some Microsoft Promoting advertisers to allow them to know that if they’ve run an import from Google Adverts to their Microsoft Promoting account, going ahead, Microsoft will proceed to routinely import your Google Adverts conversion knowledge to your Microsoft Promoting campaigns.
This electronic mail was shared by Kirk Williams who posted it on X – he mentioned, “Heads-up in case you at present import from Google to Microsoft, they will automaticaly import your conversions (and presumably mess stuff up!!!) within the subsequent few weeks so that you may need to shut that auto-import perform off.”
The e-mail reads:
Hey from Microsoft Promoting,
We’re writing to let you recognize that you’re going to quickly be capable to import conversion targets from Google Adverts and optimize your campaigns utilizing these conversions. We’ll start to help this function beginning in two weeks and regularly roll it out to all prospects. This function will allow you to extra successfully and effectively sync your Google Adverts and Microsoft Adverts workflows, enabling you to perform extra with much less work on each platforms.
What to anticipate
• When you run an import — whether or not it is scheduled or not — we’ll begin importing your conversion targets by default, so that you need not take any motion.
• We encourage you to arrange a UET (Common Occasion Monitoring) tag with Google Tag Supervisor immediately if you have not executed so already, to make sure that these new conversion targets are totally arrange and may obtain conversion occasions.
• In case your imported campaigns use a conversion value-based bid technique similar to Max Conversions, we are going to proceed to make use of the identical technique and optimize these campaigns based mostly on the brand new conversions.
• If you would like to not import conversion targets, you possibly can uncheck the ‘Import conversion aim’ setting within the ‘Customise your import settings’ step of the import course of
Please contact your account supervisor or Assist you probably have any additional questions.
That is one thing everybody who does Microsoft Promoting ought to pay attention to.
Listed here are these posts:
PPC PSA: Heads-up in case you at present import from Google to Microsoft, they will automaticaly import your conversions (and presumably mess stuff up!!!) within the subsequent few weeks so that you may need to shut that auto-import perform off (since your Microsoft Accounts ought to already be arrange… pic.twitter.com/ZCE2nQG70y
— Kirk Williams (@PPCKirk) June 5, 2024
100%, I feel it’s a shortsighted factor to be an opt-out! Cc @MSFTAdvertising
— Kirk Williams (@PPCKirk) June 5, 2024
Discussion board dialogue at X.
