Microsoft Bing’s purchasing carousel outcomes have a “purchase now” button that now hyperlinks on to the checkout web page of the service provider. So whenever you click on on purchase now, it provides that merchandise on to the cart of the product owner’s web site.
Google has achieved this a couple of years ago and now Bing is doing this with some merchandise.
I’ve to imagine that retailers and retailers have management over this?
Here’s what the purchase now button appears like and once more, whenever you click on it, it takes you to the checkout web page with that merchandise in your cart:
This was noticed by Sachin Patel who posted this video on X:
Bing is testing a ‘Purchase Now’ hyperlink for adverts, which can take customers on to the cart web page. @rustybrick pic.twitter.com/xIOX01G06F
— Sachin Patel (@SachuPatel53124) March 19, 2025
Discussion board dialogue at X.
