Some are seeing Microsoft putting adverts within the Bing Search outcomes blended in between the natural outcomes. Google has been testing this for a while now, calling it dynamic ad placement to attempt to make it sound like a very good factor, and now Microsoft appears to be testing this in Bing Search as properly.
Khushal Bherwani shared a screenshot of this on X – which I can not replicate – however right here it’s:
You’ll be able to see there may be an natural consequence, adopted by two sponsored outcomes, after which extra natural outcomes. Perhaps it’s a bug? Perhaps the primary consequence just isn’t labeled as an advert and it ought to be? I do not know. However it looks like we’re seeing search adverts present up after the natural / free search outcomes.
We now have seen Microsoft do some actually shady stuff with hiding search ad labels over and over again. So I’m not positive what that is about.
🧵That is the way it look in regular (with out check) window for similar question pic.twitter.com/NCshdJeU90
— Khushal Bherwani (@b4k_khushal) November 15, 2024
Discussion board dialogue at X.
