Google has been mixing search ads into the free organic search results for a number of months now; Google even modified its definition of what it considers top ads so as to account for this alteration. New knowledge from Semrush exhibits simply how typically Google mixes search advertisements into the natural outcomes.
Mordy Oberstein shared this knowledge on social, together with X, and wrote, “per Semrush
a whopping .31% of desktop SERPs (.001% on cellular) have advertisements blended into the natural outcomes. That quantity is barely deceptive as understand that just below 2% of all SERP’s have a “regular” advert placement on the high of the SERP.”
Right here is that graph:
“Nevertheless, when does Google combine advertisements into the natural outcomes, what number of present up?” Mordy mentioned, “When advertisements do seem blended with the natural outcomes there are usually TWO of them on desktop and ONE on cellular.”
Mordy then added, “When Google does go together with advertisements blended within the natural outcomes…. it appears to love the spot proper after the Featured Snippet on desktop. 18% of SERPs the place there may be an advert blended into natural… had that advert instantly observe a Featured Snippet on desktop. Not so for cellular the place that very same determine is beneath 2%.”
Lastly, Mordy shared, “Total, how typically is Google displaying an ad under the Featured Snippet throughout all SERPs… Infrequently.”
That’s some good knowledge…
Discussion board dialogue at X.
