Welcome to the social media revolution, the place hashtags are as highly effective as resort keys, and a well-timed TikTok can flip a modest resort into the following large factor. With over 5.17 billion social media users worldwide by 2025, it’s no shock that resort advertising and marketing has advanced to satisfy this digital wave.
Overlook conventional promoting—immediately’s vacationers are all about genuine, scroll-stopping content material. The truth is, 83% of social ad spend will soon be on mobile, and in the event you’re not creating participating, short-form videos, nicely… your opponents in all probability are. TikTok and Instagram at the moment are the place resort goals are made, and it’s not nearly exhibiting rooms anymore. It’s about constructing an expertise.
Take Ennismore’s visible storytelling marketing campaign, for instance. By turning Instagram feeds into immersive, dream-like journeys, they didn’t simply showcase luxurious—they made potential company really feel the expertise. It wasn’t only a scroll; it was a life-style.
So, how did they pull this off? Stick round, and let’s break down the technique behind this marketing campaign—and uncover the most effective social media hacks for hotels and resorts to remain forward of the curve!
1. Flip Your Feed Right into a Journey Dream: How Visible Storytelling Elevates Luxurious Manufacturers
Okay, let’s get actual—while you’re selling a luxurious resort on Instagram, you’ve bought one job: to make folks dream about reserving that trip earlier than they even notice what hit them. And the way do you try this? By way of visible storytelling.
However not simply any visuals—your posts must scream, “that is the life you didn’t know you wanted.” So, no, simply slapping a inventory picture of a poolside drink received’t minimize it. You’re within the luxurious recreation now—every picture has to really feel like a scene from a film the place everybody appears effortlessly stylish (together with the bartender).
The key sauce? Inform a narrative with each publish. You’re not simply exhibiting a resort room—you’re capturing a sense, an expertise. Whether or not it’s the subtle vibes of Mondrian Ibiza or the laid-back boho appeal of Hyde Ibiza, the objective is to move potential company straight into the expertise with each scroll. Create that emotional connection, and reserving turns into an afterthought.
Meet Ennismore, the mastermind behind among the chicest motels you possibly can think about, like Mondrian and Hyde in Ibiza. These aren’t your run-of-the-mill resorts—suppose design-forward, with an entire vibe. When Ennismore requested CEEK to step in and take over their social media, they knew the competitors for eyeballs within the luxurious hospitality market was fierce.
They wanted extra than simply a few fairly footage—they wanted to make folks really feel the glamour by way of their telephones. Enter: visible storytelling.
CEEK went all in on ensuring every Instagram publish felt like an invite to an unforgettable expertise. For Mondrian, they went for modern sophistication—suppose sunsets, rooftop events, and cocktails that appeared too good to drink (however clearly, you do). In the meantime, Hyde Ibiza leaned right into a relaxed, bohemian ambiance—seashore walks at daybreak, poolside lounge vibes, and that second when the solar hits excellent and also you lastly really feel such as you’re on trip.
However it wasn’t simply in regards to the visuals; the captions had been as sharp because the resort designs. Each publish was paired with language that captured the essence of the model. So, as an alternative of a easy “View from our pool,” you may see one thing like, “Sundown over the Med, cocktails in hand, and nothing however good vibes. Welcome to Mondrian Ibiza.” That’s the type of content material that makes folks suppose, Yeah, I would like that in my life.
Outcomes & Evaluation
Spoiler alert: This method labored like a appeal. Since CEEK revamped the social technique, Ennismore’s motels noticed spectacular boosts in attain, followers, and engagement.
And here is the kicker: the robust visible storytelling didn’t simply improve engagement—it helped drive bookings. Potential company weren’t simply taking a look at fairly footage; they had been seeing themselves residing the expertise.
Key Takeaway
Alright, right here’s the deal: in the event you’re within the luxurious resort recreation, don’t simply share the facilities—promote the dream. Create a feed that makes folks need to soar off their sofa and e book a flight. Use gorgeous visuals and match them with compelling, story-driven captions. Take into consideration what it feels prefer to be there, not simply what it appears like. Belief me, that’s the type of content material folks will double-tap and, extra importantly, e book.
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2. Trip the Wave of Viral Tendencies: Flip a TikTok Meme Into Luxurious Gold
Generally, on the planet of luxurious hospitality, the celebrities align, and also you get the last word viral second—a TikTok meme involving a child who has extra maturity than most of us mixed. However how do you are taking a random viral clip and switch it right into a full-blown advertising and marketing technique? Easy: journey the wave of viral tendencies—however do it in model.
The trick right here is to identify a pattern early (like actually early), after which make it work to your model in a manner that feels genuine. For luxurious motels like Four Seasons, this implies leaning into the second with out abandoning your model’s high-end picture. You are taking the meme, give it a refined luxurious twist, and make it your personal. All of the sudden, the web’s obsession with a child isn’t only a meme; it’s a viral marketing campaign that has your resort’s identify on it.
That is the place TikTok’s rapid-fire tendencies can actually be your playground. By staying agile, reacting shortly, and embracing humor, you possibly can flip fleeting web moments into long-term model love.
Oh, and don’t neglect—high quality and care ought to at all times be on the coronary heart of it. It’s not about leaping on each bandwagon; it’s about elevating the bandwagon.
So, right here’s the news: 4 Seasons was at a crossroads. Youthful luxurious vacationers—aka the TikTok era—weren’t precisely flocking to their model. They weren’t trying to find inspiration on Google; they had been scrolling by way of TikTok. Enter the “Fully Conscious Baby,” who went viral in Might 2024 for her surprisingly refined tastes and, let’s face it, just a little little bit of web magic.
Because the web started remixing the video, turning the infant right into a meme-worthy sensation, 4 Seasons noticed a chance. They didn’t simply sit again and await the pattern to cross—they leaned proper into it. In file time, 4 Seasons launched their “4 Seasons Child” marketing campaign, taking the viral second and remodeling it into an expensive alternative.
@sobrizzle If the @4 Seasons Resorts ♬ Who Wants To Go To Four Seasons Orlando – Tia Stefanie
Right here’s the place the technique actually shines: they made that viral child their world’s youngest luxurious ambassador for every week. Sure, you heard that proper. The newborn grew to become the star of 4 Seasons’ return to TikTok after a two-year hiatus. It wasn’t nearly leaping on a viral second; it was about exhibiting their dedication to distinctive high quality and real care—even when that meant indulging in a playful, meme-worthy second.
From there, the marketing campaign took off. They created a TikTok video that featured the infant (and a few fairly lovable employees members at 4 Seasons Orlando). Then, to maintain the momentum going, they booked an epic trip for the infant and her household—incorporating fan requests from TikTok feedback into the itinerary.
@fourseasons Absolutely aware and completely fabulous at 4 Seasons Orlando. 👑 #LoveFourSeasons #LuxuryTravel #FamilyTravel #FourSeasonsOrlando #FullyConsciousBaby ♬ MILLION DOLLAR BABY (VHS) – Tommy Richman
This wasn’t nearly selling a resort; it was about participating with the viewers in real-time and creating an genuine connection.
Outcomes & Evaluation
And did it work? Oh, you wager. The marketing campaign was a viral juggernaut. Over $10 million in earned media worth, 1.9 million TikTok engagements, and 556 million natural views for #FourSeasonsOrlando. The model not solely caught the eye of a youthful, TikTok-savvy viewers but additionally solidified their place because the epitome of luxurious and humor.
By taking a TikTok pattern that might have been fleeting and turning it right into a luxurious model act, 4 Seasons confirmed that even probably the most unlikely viral moments will be leveraged into one thing significant—and extremely worthwhile. This wasn’t only a flash-in-the-pan meme; it was a strategic play that redefined how 4 Seasons interacted with a brand new era of vacationers.
Key Takeaway
Right here’s the factor: the web strikes quick, and tendencies can really feel like they disappear simply as shortly as they present up. However in the event you can keep agile and spot these viral moments early, you possibly can flip them into one thing greater than only a passing meme. So, when a viral second presents itself—don’t simply watch it. Lean in. Put your model’s personal distinctive twist on it, and make it one thing that displays your values.
3. The Energy of Video Content material: Flip Critiques into Social Media Gold
Look, I get it—resort evaluations can really feel just like the obligatory evil of the hospitality business. You’ll be able to’t escape them, however you possibly can embrace them and switch them into an absolute advertising and marketing machine. Video content material is the key weapon right here, and Hilton used it to completely crush social media progress.
Overlook the concept of simply responding to evaluations or posting generic promotional movies—Hilton took it up a notch. Through the use of video to humanize the model and provides company a way of the expertise they’ll have, they turned social media engagement right into a buyer care and progress device.
The actual magic? It wasn’t nearly showcasing facilities—it was about participating with folks in real-time and turning each visitor interplay into a chance for genuine, dynamic content material.
Suppose: responding to evaluations by way of video, exhibiting behind-the-scenes footage of what it’s like to remain at a Hilton, and even involving the crew in creating the content material.
Hilton is an iconic model, they usually’ve been doing the hospitality factor proper for years. However in 2018, Hilton wished extra. They wished to develop their social media following and improve engagement. So, they partnered with LYFE Marketing to take issues to the following degree.
What made this campaign stand out? Hilton didn’t simply stick with a typical influencer technique or pay for adverts—nope, they leaned into the magic of natural content material pushed by actual prospects. The important thing was leveraging video content material to create an emotional reference to potential company.
For instance, they created tons of behind-the-scenes video content material, showcasing every part from resort employees working laborious to make the keep unforgettable to the resort’s particular options that made it a vacation spot by itself. These weren’t your common, cookie-cutter advertising and marketing movies. They had been actual, relatable, and related to Hilton’s viewers.
Outcomes & Evaluation
The outcome? Properly, let’s simply say it wasn’t your common social media progress. The truth is, Hilton noticed a 30,740% improve in Instagram and Fb followers and a 10,002% improve in engagement. Yep, you learn that proper. This method wasn’t simply profitable—it was a game-changer..
Key Takeaway
Hear up: If you wish to stand out within the crowded world of resort advertising and marketing, don’t sleep on video content material. It’s your probability to humanize your model, create an emotional connection, and showcase your resort in ways in which nonetheless really feel genuine. Reply to evaluations with video, give potential company a behind-the-scenes look, and, most significantly, make them really feel like they’re already part of your resort household.
Belief me, this isn’t nearly rising your following—it’s about constructing relationships that final.
4. Way of life Content material That Feels Like an Invitation: Turning Your Resort Feed Right into a Dreamy Getaway
Image this: You’re scrolling by way of Instagram, and then you definately see it—the good shot of a luxurious resort room with an enormous mattress, stylish decor, and the mushy glow of sundown spilling throughout the ground.
All of the sudden, you’re imagining your self there, melting into the pillow, sipping a cocktail by the pool. That, my buddy, is life-style pictures at its most interesting. Once you’re within the resort recreation, your social media needs to be much less about promoting a mattress and extra about promoting an expertise.
The key to turning your feed right into a dreamy getaway? It’s all about curating content material that highlights the approach to life surrounding your resort—whether or not it’s exhibiting off gorgeous facilities, native hotspots, or the easy vibe of your property. By showcasing your resort as not only a place to remain, however as half of a bigger expertise, you’re making a need in your followers. You need them to see your posts and suppose, That’s the place I must be.
Enter The Orlando Resort, a classy getaway situated in LA’s iconic West Hollywood. This resort is the right mixture of upscale and laid-back, providing a classy retreat for vacationers and locals alike. However The Orlando wasn’t simply any resort—they wanted to point out off their distinctive choices, connecting with prospects in a significant manner.
True North, their social media agency, took on the duty of boosting their on-line presence and driving buyer engagement. The technique? Way of life pictures that wasn’t nearly showcasing rooms, however about creating an emotional reference to potential company.
They used vibrant imagery to spotlight the resort’s ambiance—suppose elegant rooms, cozy spots to dine, and the cool, native vibe of the West Hollywood space. By doing this, they made it really feel like an invite to expertise the town in model.
The Orlando Resort Instagram
By specializing in life-style content material, The Orlando Resort wasn’t simply exhibiting off its property—it was telling a narrative. They made their Instagram feed really feel like a curated journal web page, engaging followers to think about themselves lounging by the pool or having fun with a comfortable night time of their completely styled rooms.
Outcomes & Evaluation
The outcomes? 16,400 new followers on Instagram in beneath a 12 months, a 400% improve in social media engagement, and a 500-likes-per-post common. Not dangerous for a resort that didn’t simply promote rooms—it bought the approach to life.
Key Takeaway
If you happen to’re seeking to up your resort’s Instagram recreation, don’t simply showcase your property—showcase the approach to life. Create a feed that looks like a preview of the holiday everybody needs. Use life-style pictures that faucets into the feelings folks need to expertise whereas staying at your resort.
Belief me—while you make your content material really feel like an invite, folks will probably be wanting to e book their ticket to paradise.
5. Craft a Social Technique That Speaks On to Your Viewers
Generally the easiest way to face out in a saturated market is to return to fundamentals: inform a fantastic story. However not simply any story—your brand’s story. Whether or not it’s a cheeky publish that captures your resort’s quirky persona or a considerate narrative that speaks to the wants of your company, telling a transparent and fascinating story on social media is a game-changer.
The important thing right here? Curating a method that speaks on to your viewers’s life-style and wishes. Within the case of hospitality manufacturers like Together Co-Living, this implies crafting content material that focuses on the flexibleness and community-driven points of their providing.
Whether or not it’s emphasizing co-living areas or showcasing an area occasion, your technique ought to really feel private, spontaneous, and related to your viewers’s day-to-day lives.
Collectively Co-Dwelling, a brand new property in Melbourne, partnered with Born Social. The problem? They wanted a social technique that might adapt to shifting circumstances whereas staying true to the model’s core message of group and suppleness.
Born Social crafted a curated content material technique that spoke on to the wants of their audience—fashionable vacationers who need the perks of communal residing however nonetheless worth their privateness.
With a concentrate on flexibility, native occasions, and life-style facilities, Born Social turned Collectively Co-Dwelling’s social feed into an ongoing narrative that stored audiences engaged.
By making a well-rounded content material technique that aligned with the model’s clear, fashionable aesthetic, Born Social was in a position to place Collectively Co-Dwelling as the last word vacation spot for these looking for flexibility and group. They didn’t simply promote the area—they showcased how the area match into the lives of potential company.
Outcomes & Evaluation
The outcomes had been spectacular: social engagement elevated year-over-year, and the common return on advert spend was $18.24, far surpassing business benchmarks.
Key Takeaway
If you wish to make waves on social media, begin with a transparent model narrative. Curate content material that speaks to your viewers’s wants, values, and life-style. Whether or not it’s flexibility, group, or luxurious, be sure that your content material feels tailor-made to those that observe you. When you possibly can inform a narrative that resonates, you received’t simply seize consideration—you’ll seize loyalty.
6. Seasonal Storytelling: Use the Seasons to Create Well timed, Partaking Content material
Let’s face it—seasonality is a goldmine for content material. Give it some thought: every season provides a novel backdrop to showcase your resort’s options, from cozy winter getaways to sun-soaked poolside escapes in summer time.
The trick? Seasonal storytelling. By tapping into the temper of every season and weaving it into your social content material, you create well timed, related posts that talk on to potential company’ present wishes.
It’s not nearly posting photographs of snowy landscapes in winter or sunny patios in summer time—it’s about making a story round every season. Whether or not you’re highlighting heat drinks by the hearth in winter or showcasing a contemporary new menu for spring, the bottom line is to make the season really feel like a core a part of the expertise at your resort.
Shandaken Inn, a luxurious property nestled within the Catskills, partnered with an area NYC crew to develop a content strategy that centered on seasonality. They wanted a social media plan that will seize the altering seasons and enchantment to potential company who had been planning their holidays at completely different occasions of the 12 months.
The crew arrange quarterly content material shoots, capturing seasonal parts on the Inn and its close by Clubhouse. From the colourful colours of fall to the snowy landscapes in winter, each season supplied contemporary alternatives to interact with followers. They didn’t simply publish seasonal photographs—they instructed tales about the most effective actions to do on the Inn throughout every season, the foods and drinks specials, and even behind-the-scenes moments that made the property really feel like a comfortable, year-round retreat.
By capturing the essence of every season, Shandaken Inn’s social media technique made the property really feel like a must-visit year-round vacation spot. Every publish felt well timed and related to the season, drawing potential company in and making them envision their subsequent getaway. The content material wasn’t nearly showcasing the property—it was about making followers really feel like they had been already there.
Outcomes & Evaluation
The outcomes? 62,144 impressions, 27k accounts reached, and 520 accounts engaged—all because of seasonal storytelling.
Key Takeaway
If you happen to’re not leveraging seasonality in your content material, you’re lacking out. Seasonal storytelling is the right technique to preserve your content material contemporary and related year-round. Whether or not it’s cozy winter vibes or a sunny summer time retreat, use every season as a chance to point out your viewers why your resort is the right vacation spot at the moment of 12 months. Belief me—timing is every part.
Elevate Your Resort’s Social Recreation
Taking a look at these campaigns, one factor is evident: creating genuine, visually participating content material and leveraging viral tendencies on TikTok, Instagram, and Fb is vital to success. Resorts and resorts can enhance engagement by specializing in community-driven content material, seasonal storytelling, and well timed responses.
Because the business shifts in the direction of extra interactive, user-driven experiences, manufacturers that experiment with tendencies, personalization, and real-time engagement will keep forward of the competitors. Now’s the time to innovate!
Often Requested Questions
How can social media advertising and marketing profit my resort?
Social media advertising and marketing enhances model visibility, builds credibility, and fosters direct engagement with potential company. Lively presence on platforms like Instagram, TikTok, and Fb can result in elevated bookings and buyer loyalty.
Which social media platforms ought to my resort concentrate on?
The selection of platform depends upon your audience:
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Instagram: Splendid for visible storytelling and attracting youthful vacationers.
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TikTok: Nice for reaching Gen Z and creating viral content material.
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Fb: Efficient for group engagement and working focused adverts.
What kind of content material works finest for resort advertising and marketing?
Excessive-quality visuals showcasing your resort’s facilities, behind-the-scenes glimpses, user-generated content material, and fascinating tales resonate nicely. Tailor content material to every platform’s strengths—Reels and TikToks for short-form movies, and Fb for detailed posts and occasions.
How typically ought to I publish on social media?
Consistency is vital. Goal to publish a minimum of as soon as a day on Instagram and Fb, and three–5 occasions every week on TikTok. Modify frequency based mostly on viewers engagement and platform algorithms.
Ought to I exploit paid promoting on these platforms?
Sure, paid adverts on Fb and Instagram will be extremely efficient for concentrating on particular demographics and driving direct bookings. TikTok’s promoting choices are additionally increasing and will be helpful for model consciousness campaigns.
How can I leverage influencers for my resort?
Partnering with travel influencers can amplify your resort’s attain. Select influencers whose viewers aligns along with your goal market. Provide them complimentary stays in alternate for genuine content material that showcases your property.
What function does user-generated content material play?
User-generated content (UGC) builds belief and authenticity. Encourage company to share their experiences on social media and have their content material in your profiles. This not solely engages your viewers but additionally offers social proof.
In regards to the Writer
Author
Nadica Naceva, Head of Content material at Influencer Advertising and marketing Hub, is a seasoned author and reviewer with in-depth experience in digital and content material advertising and marketing. Leveraging her intensive expertise in guiding content material creation and strategic course, Nadica brings a crucial eye and analytical method to reviewing articles and academic items. Her dedication to accuracy, integrity, and innovation with every evaluation helps IMH develop as a number one supply in influencer advertising and marketing. Her insights are backed by first-party knowledge, making certain content material meets the very best requirements of relevance.
