Have you ever ever had a web site that ranks for unrelated key phrases, queries you do not need to rank for? John Mueller from Google mentioned should you do, possibly it is best to make your title and content material clearer if they’re too amibiguious.
He mentioned you an both ignore the truth that it ranks for these queries or you’ll be able to attempt to enhance the content material general. He added, “Typically pages rank for surprising issues, you’ll be able to’t stop it, and that will not negatively have an effect on the remainder of your web site.”
John wrote that in response to a query on LinkedIn.
The query was from Álvaro Pichó Torres:
To forestall my web site and/or particular URLs from not displaying up in impressions for sure queries/searches, which is healthier? meta noindex within the head, or blocking by robots.
My actual case: I’ve achieved an search engine marketing audit in regards to the industrial sector of steel coatings, and my web site comes up in SERPs and Google Search Console Impressions for ‘steel coatings workshop’, which messes up my ReferenceQueries, and I wish to take away them with out deleting the submit.
John Mueller replied that blocking Google will not actually assist right here, however bettering the content material would possibly. He mentioned:
If you happen to noindex or robots.txt disallow the web page, it will not seem for regular searches both. I’d simply ignore it, or make title / description a bit clearer in the event that they’re ambiguious. Typically pages rank for surprising issues, you’ll be able to’t stop it, and that will not negatively have an effect on the remainder of your web site.
If you wish to have the web page blocked from indexing fully, then noindex is the precise mechanism.
What would you do?
Discussion board dialogue at LinkedIn.
