There’s a massive debate within the search engine optimisation group on the subject of schema markup and LLMs. Do LLMs like Microsoft Bing’s Copilot, Google’s Gemini, OpenAI’s ChatGPT, Perplexity and others use schema markup and structured information in any method. Fabrice Canel, Principal Product Supervisor at Microsoft Bing, stated they do.
No less than Microsoft does.
David Mihm posted on LinkedIn that Fabrice Canel confirmed this whereas on stage at SMX Munich the opposite day. David wrote, “Fabrice Canel confirms that schema markup helps Microsoft’s LLMs perceive your content material in his wonderful SMX – Search Advertising and marketing Expo in Munich presentation.”
“Gen AIs worth contemporary content material specifically, partly as a reference verify of their LLM coaching information. Use the API at indexnow.org to push that info because it’s revealed or up to date,” he stated Fabrice Canel stated.
Fabrice commented on the publish and wrote, “Thanks, please to assist all of you.” So he didn’t deny saying it, so it should be true.
I imply, this is sensible, primarily based on how Microsoft Copilot works with Prometheus. Prometheus, the code title for the way Bing Chat, now Copilot, works in Bing Search is “how Bing is ready to mix the up-to-date and complete Bing Search index and rating system, plus the solutions outcomes “with the inventive reasoning capabilities of OpenAI’s most-advanced GPT fashions,” Jodi Ribas defined again then.
So positive, Bing does crawl, index and course of schema for each internet search and LLMs.
Does Gemini? Does Google AI Overviews? Does Google AI Mode? What about OpenAI’s ChatGPT or the others?
Discussion board dialogue at LinkedIn.
