Semrush, the well-known and fashionable SaaS search advertising platform, has acquired Third Door Media and all its properties, together with Search Engine Land, SMX, MarTech, and Digital Advertising Depot. As you realize, Semrush went public in March 2021 and has grown its enterprise over the previous 16 years to over 1,000 individuals and a whole bunch of tens of millions of {dollars}.
I’ve written for Search Engine Land because it was first based in 2006 and have been concerned in its convention collection, SMX, for the reason that begin of that convention. I’ve determined to remain on with the brand new firm, as a result of I like the workforce and firm I work with and I’ve at all times had a superb relationship with the individuals at Semrush. I bear in mind having a few of their early workers converse on the early SMX occasions and contribute content material to Search Engine Land over time. Heck, once they went public, I used to be so proud to listen to a house grown search engine marketing software program firm that I even purchased some token shares.
To be clear in my function; I used to be at all times a vendor / contractor for Third Door Media, I used to be by no means an worker. I did have a small share within the firm, as a thanks for being with the corporate however I used to be not a managing proprietor or on the employees. I plan on persevering with in that function, with the identical workforce I’m working with on the firm, in the identical capability that I have been doing for the previous 18 or so years.
You need to learn the assertion on the Search Engine Land site for extra particulars.
Right here is a number of the business response – take into accout, I scheduled this submit and I’m offline proper now, so I can’t reply to any feedback right here, on social media or electronic mail. I’ll do my finest to answer to what I can get I get again on Sunday.
Business Response
@rustybrick, is that this new? pic.twitter.com/Gk2FCsZHcC
— Ryan Jones 🚀 (@RyanJonesSEO) October 16, 2024
Wow. Additionally, congrats?
— Lidia Infante (@LidiaInfanteM) October 16, 2024
That is massive. Congrats to all events. Sustain the great work at SEL! https://t.co/zOans275gM
— Erin Sparks (@erinsparks) October 16, 2024
– Barry Schwartz (who has written for Search Engine Land because it launched in 2006) will proceed tirelessly reporting on the newest search information.@semrush most likely could be finest to get @rustybrick a seat on the board asap. https://t.co/TCh0qDfwfl
— Greg (@PPCGreg) October 16, 2024
Huge information!
I couldn’t be extra excited to have the gifted of us at TDM be a part of our 🚀
The long run appears to be like vivid 😎 https://t.co/PAWwLSKStG
— nick Ξubanks (@nick_eubanks) October 16, 2024
SearchEngineLand father or mother acquired by @semrush https://t.co/7f9Ikb3kP6
— Greg Sterling 🇺🇦 (@gsterling) October 16, 2024
Whoa, that is massive: @semrush has simply acquired @sengineland.
Semrush now owns one more distinguished search engine marketing media property. pic.twitter.com/NfSsUUXxAN
— Chris Lengthy (@gofishchris) October 16, 2024
@semrush did not even wait unti black friday to buy @sengineland 🤣
— Mark Rowles search engine marketing 🚀 (@mjrwebdesign) October 16, 2024
I am unsure this can be a good factor 😑
— Pedro Dias (@pedrodias) October 16, 2024
Holy shit. The consolidation continues.
— John Doherty 👍 (@dohertyjf) October 16, 2024
— Screaming Frog (@screamingfrog) October 16, 2024
Wow! That’s enormous information! Congrats to @semrush and @sengineland!!!
If @rustybrick had emotions I’m certain he’d be joyful too! https://t.co/jJ3DuOtHg1
— Mordy Oberstein *Is an asset* (@MordyOberstein) October 16, 2024
Following HubSpot’s lead. Firm buying fashionable media property.
— Derek Mollins (@ppcClickShark) October 16, 2024
I needed to test to ensure it wasn’t April 1.
— Wade Saunders (@heels4corners) October 16, 2024
Main NEWWWSSS!!!!!
Semrush acquires Search Engine Land https://t.co/LriMEtZVnK #PPCChat
— Anu Adegbola aka PPC Dwell founder 🎙️🗣️ (@TheMarketingAnu) October 16, 2024
Semrush acquires Search Engine Land by way of @MrDannyGoodwin https://t.co/jx0ANvWIvD pic.twitter.com/iEbVN7Osed
— Search Engine Land (@sengineland) October 16, 2024
What number of instances have you ever learn an attention-grabbing article from the @sengineland or been impressed by a superb SMX speak? Rather a lot, we wager. Now, right here’s the thrilling half—they’re now part of Semrush!
These groups are all about simplifying the lives of entrepreneurs, which is precisely what… pic.twitter.com/eS6rn6CPDk
— Semrush (@semrush) October 16, 2024
Huge congrats to all concerned! https://t.co/wGtyNLDDNO
— Lily Ray 😏 (@lilyraynyc) October 16, 2024
Whoa, that is massive! 🚀 @semrush has formally acquired Search Engine Land and its father or mother firm, Third Door Media, including one more main search engine marketing media property to its portfolio. SEMrush now owns SMX conferences, the MarTech conferences, and Digital Advertising Depot.#SEO pic.twitter.com/J9BLj5AkP7
— Liraz Postan (@Rliraz) October 16, 2024
Congratulations! Love your reporting!
— Ludvig Hoel (@LudvigHoel) October 16, 2024
will there be the identical protection of rivals merchandise….
will hyperlinks from @ahrefs change to @semrush
one factor that may change is SEL would possibly develop into multi-lingual and subsequently extra inclusive
— [email protected] (@davidiwanow) October 16, 2024
@RyanJones We perceive the priority about hyperlinks, mentions of rivals and opinions, however nothing modifications on the SEL web site, we’re nonetheless the identical dedicated impartial information supply we have at all times been and can proceed to be – Kyle
— Search Engine Land (@sengineland) October 16, 2024
I am going to simply say it. On the floor, one of many two massive search engine marketing software behemoths, proudly owning a number of the most distinguished search engine marketing information/media properties within the house, appears…..not optimum. However I am hoping for consequence for everybody, together with us as readers. (And I depend myself amongst them.) https://t.co/ihangT1HiZ
— Blair MacGregor (@blairmacgregor) October 16, 2024
That is enormous. Congratulations on @sengineland and @semrush for becoming a member of forces https://t.co/IBgX8g5YkH
— Montse Cano | iSEO, mission mgmt (@MontseCano) October 16, 2024
SEM acquisition, good or dangerous? by way of @rustybrick https://t.co/YaHrFsV2Or
— Lisa Sicard 👩💻 (@Lisapatb) October 16, 2024
So everybody goes to hate on @semrush for getting @sengineland however not rejoice fixing the grievance of Danny having possession/shares of their father or mother firm whereas employed at Google?
Which one is it going to be search engine marketing group?
— Nick LeRoy (@NickLeRoy) October 16, 2024
A SaaS platform simply purchased one among our business’s information sources. Huge information! How do you are feeling about this? https://t.co/uqSkZIZYww
— duane forrester (@DuaneForrester) October 16, 2024
Ever discover how the @semrush brand appears to be like a bit like a Puffer Fish, virtually as a lot as a fireball/comet? https://t.co/QWgIcfGSDM pic.twitter.com/j62wEZMyMI
— Andy Beard (@AndyBeard) October 16, 2024
Be aware: I’m certain I missed a ton of reactions however I needed to go offline for a Jewish vacation and I did my finest to get what I can in right here earlier than going offline.
Discussion board dialogue at X and LinkedIn.
Be aware: This was pre-written and scheduled to be posted at present, I’m currently offline for Sukkot.