We’ll look again at 2024 because the yr AI made its approach into the martech stack.
Generative AI, particularly, rapidly appeared in a variety of martech functions.
In actual fact, because the martech panorama grew to more than 14,000 new applications in 2024, 77% of the three,068 new instruments launched this yr are based mostly on generative AI.
Yearly, the annual MarTech Alternative Survey asks the advertising and marketing neighborhood in regards to the martech options they changed up to now 12 months.
Previously a number of years, the survey recognized plenty of attention-grabbing developments:
- Marketing automation platforms are the most-replaced martech software for 3 years operating as we launch the 2024 survey.
- A rising variety of replacements (greater than one-third in 2023) are geared toward bettering the shopper expertise.
- Business functions proceed to interchange homegrown options.
Within the yr that’s handed because the 2023 survey was launched, we’ve seen continued layoffs within the tech sector, particularly.
Entrepreneurs and marketing operations professionals who took half in MarTech’s most up-to-date Salary & Career Survey recognized a lower in job satisfaction, a deal with demonstrating the worth of their work and useful resource limitations.
Towards this backdrop, we’re launching the 2024 MarTech Alternative Survey.
This transient survey will discover the functions your advertising and marketing group changed up to now yr, why you changed them, whether or not your martech stack is rising or shrinking, and extra.
