The 8 best ways to promote affiliate links in 2024

By Phil Norris Might 2, 2024

Affiliate internet marketing has grown from a distinct segment pursuit into probably the most common methods for content material creators to monetize their on-line viewers. Certainly, one in three publishers say affiliate marketing online is of their high three income sources, whereas one in 10 say it’s their #1 income stream.

However you’re not going to make any cash as an affiliate if you happen to can’t discover an efficient method to get your affiliate hyperlinks in entrance of as many individuals as potential.

So what’s one of the simplest ways to advertise affiliate hyperlinks?

To reply that query, we’re going to spherical up eight of our favourite promotional methods, every backed by real-world examples from profitable affiliate publishers.

Let’s get into it…

How affiliate hyperlinks work

Earlier than we begin discussing the place to submit affiliate marketing online hyperlinks, it’s value explaining how these hyperlinks truly work.

If you be part of an associates program, your affiliate companion (i.e. the model whose services or products you’re selling) permits you to generate your personal affiliate hyperlinks — distinctive referral hyperlinks that time towards key pages on the model’s web site.

When somebody clicks your affiliate hyperlink and buys one thing, the knowledge within the hyperlink proves that you just performed a key position within the path to buy. So your affiliate companion will reward you with a fee. Good!

Right here’s a extra detailed take a look at the way it all works:

1. You share an affiliate hyperlink along with your viewers by way of a weblog, electronic mail e-newsletter, social media submit, or another methodology.
2. A buyer likes what they see and clicks your affiliate hyperlink to search out out extra.
3. The hyperlink takes the shopper to your affiliate companion’s web site.
4. Cookie monitoring know-how reveals that the shopper clicked certainly one of your affiliate hyperlinks.
5. The shopper buys one thing out of your affiliate companion.
6. Your affiliate companion attributes the sale to you and pays you a fee.

Now that we’ve mentioned the idea behind affiliate hyperlinks, let’s dive into our high methods for selling them:

1 – Ship electronic mail newsletters

On condition that electronic mail advertising and marketing delivers a return of $36 for every $1 spent, sending newsletters is arguably the one greatest method to promote affiliate hyperlinks.

The largest good thing about e-newsletter advertising and marketing is that it provides you whole management over who sees your content material and when. No counting on search or social media algorithms; you’ll be able to land in your subscribers’ inboxes everytime you like.

In the meantime, the one actual draw back is that it may take some time to grow your email list. However you’ll be able to speed up that course of with some sensible advertising and marketing.

Suggestions for selling affiliate hyperlinks in product critiques

Golf Span is certainly one of many affiliate websites that makes use of electronic mail advertising and marketing to advertise its affiliate hyperlinks.

Let’s check out a number of the ways they use:

• Add a compelling hook to your electronic mail seize type to develop your advertising and marketing record quick. For example, Golf Span guarantees to assist folks enhance their drive distance — a standard aim of anybody trying to enhance their golf sport.

• Give folks a motive to open your emails by crafting compelling topic strains promising some form of worth. Golf Span usually makes use of its topic strains to advertise the financial savings on provide, with out making a gift of an excessive amount of data.

• No must ship readers to your web site; you’ll be able to add affiliate hyperlinks inside your electronic mail newsletters to streamline the trail to buy.

👉 Be taught extra: 13 Ways to Build Your Email List For Free 

2 – Create a web based course

As we defined in our information on how to be a successful affiliate marketer, there’s one affiliate hyperlink promotion technique that we’d advocate time after time — and it’s surprisingly underutilized.

It includes creating your personal on-line course.

At this level, you’re most likely pondering: “How on earth does constructing a course assist me promote affiliate hyperlinks?”

Right here’s the reply:

1. Begin by discovering a standard ache level your viewers is keen to beat.
2. Create a web based course designed to assist folks sort out that ache level.
3. Use the course to advocate particular services that relate to your goal ache level (e.g. if you happen to’re serving to folks to advertise a web based enterprise, you may advocate a advertising and marketing instrument like AWeber). 
4. Each time you point out a services or products, add an affiliate hyperlink so that you receives a commission for any gross sales you generate.
5. Promote your online course far and vast!

This technique works like a dream as a result of the individuals who join your course have come to you for solutions. If you inform them a particular product may help them resolve their ache level, there’s a superb probability they’ll hear.

Suggestions for selling affiliate hyperlinks in a web based course

Advertising training model Legendary Marketer is absolutely the grasp of utilizing a (paid) on-line course to advertise a bunch of affiliate hyperlinks. Let’s dig underneath the hood and see how they do it:

• Determine a ache level with broad enchantment, then construct your course round it. For example, Legendary Marketer has created a course to assist folks begin a worthwhile on-line enterprise, which is without doubt one of the largest objectives for its viewers.

• Funnel web site guests towards your course content material utilizing distinguished CTAs. Though Legendary Marketer sells a variety of programs, its homepage CTAs are all about selling the identical course on beginning a web based enterprise:

• Cost a (small) charge to your on-line course. This step is elective — but when prospects are ready handy over cash to your content material, that’s a superb signal they belief you. Which, in flip, means they’re extra probably to purchase your really helpful merchandise.

3 – Write product critiques

Product critiques are probably the most efficient methods to advertise affiliate hyperlinks.

Why? As a result of writing product critiques permits you to goal audiences who’re shut to buying. 

Somebody looking out on Google for a time period like “Stanley Cup overview” is clearly already serious about shopping for a Stanley Cup — they’re not studying critiques for enjoyable. So if you happen to can persuade them {that a} Stanley Cup is value shopping for (or level them towards a less expensive and/or higher various), you’re nicely in your method to driving affiliate hyperlink clicks and gross sales.

Suggestions for selling affiliate hyperlinks in product critiques

NBC Information was certainly one of numerous publishers to latch onto the Stanley Cup development by writing its personal product review:

Listed below are a number of the methods they use product overview content material to share affiliate hyperlinks:

• NBC provides distinguished CTAs to product critiques, making it simple for readers to click on straight by way of to the retailer of their selection and make a purchase order. After all, every of these CTAs incorporates an affiliate hyperlink: 

• Share private experiences of you truly utilizing the product to reveal that your overview is value listening to. For instance, NBC’s reviewer shares this scintillating anecdote about how she examined Stanley’s declare that it retains drinks chilly for as much as 11 hours:

• If you happen to’re recommending a product, ensure you reference particular options and advantages so your phrases are extra significant and persuasive, like NBC did right here by discussing the Stanley Cup’s numerous lid positions:

4 – Examine 2+ totally different merchandise

A twist on the basic product overview is to create comparability content material that pits two or extra merchandise in opposition to each other. They usually goal customers trying to find phrases like “{product A} vs {product B}”.

These articles are aimed toward folks a little bit increased up the customer funnel than a standard product overview, as a result of the shopper hasn’t but singled out a single product.

However that’s not essentially a nasty factor, as a result of comparability articles help you advocate a number of merchandise on the identical time, doubtlessly serving to you exchange a broader viewers than with a product overview.

Suggestions for selling affiliate hyperlinks compared articles

Inventory Picture Secrets and techniques publishes a ton of affiliate content material, a lot of which helps folks select the precise graphic design instruments for his or her wants. Simply like this comparison piece that pitches Canva in opposition to Figma:

Listed below are a number of the methods they use comparability content material to advertise affiliate hyperlinks:

• Clarify who ought to use every product. This tactic is very efficient if you happen to’re evaluating merchandise with barely totally different worth propositions, options, and audiences.

• Comparability articles aren’t the place for in-depth critiques of the merchandise you’re analyzing, so remember to add hyperlinks to supplementary content material so readers can discover out extra about their most well-liked possibility:

• What if the merchandise you’re evaluating aren’t an awesome match for each potential purchaser? In that case, remember to advocate some related various merchandise (and, if potential, add hyperlinks to your critiques of these options).

5 – Create shopping for guides

Whereas product critiques are all about sharing hyperlinks to one particular product and comparability items are inclined to give attention to 2-3 totally different choices, shopping for guides provide the alternative to hyperlink to a number of merchandise inside a particular class or use case.

Shopping for guides fall into two fundamental classes:

Shopping for information kind	Objective	Instance
Finest {product kind}	Goal a broad viewers	Finest gaming chair
Finest {product kind} for {use case/ache level}	Attain a distinct segment viewers displaying excessive shopping for intent	Finest gaming chair for again ache

As with all kind of selling content material, specializing in a extra area of interest audience reduces your site visitors potential. However anybody who does discover your content material is prone to be extra certified — and, subsequently, extra probably to purchase.

Suggestions for selling affiliate hyperlinks in shopping for guides

PC Gamer frequently writes articles rounding up the most effective gaming peripherals, equipment, {hardware} and software program in particular classes, like this one on the most effective gaming chairs of 2024…

Let’s break down a number of the hyperlink promotion strategies they use inside shopping for guides:

• The extra your content material speaks to particular viewers ache factors, the extra readers will click on your affiliate hyperlinks (and hopefully purchase one thing). So remember to clarify who ought to (and shouldn’t) purchase every product, like PC Gamer does right here:

• Give customers an at-a-glance view of your product picks — as a result of not everybody needs to wade by way of 1000’s of phrases to achieve a shopping for resolution. PC Gamer does this by including a short synopsis of every product on the high of its shopping for guides (plus CTAs to purchase the merchandise on numerous e-commerce websites and marketplaces):

• Let readers know why they need to belief your product suggestions. To do that, you have to reveal your subject-matter experience, like PC Gamer editor Jacob Ridley does right here:

6 – Add affiliate hyperlinks to YouTube captions

All of the strategies we’ve shared thus far require you to have some type of central “hub” (AKA an internet site or weblog) to achieve your viewers.

However what if you wish to know the way to promote affiliate hyperlinks with out a web site?

Of all of the accessible choices, we reckon your greatest wager is to start out a YouTube channel. 

Whereas most individuals consider it as a streaming platform and/or social media website, YouTube can be the world’s second largest search engine, with 2.5+ billion logged-in customers accessing it each month. In different phrases, YouTube successfully provides you two alternative ways to achieve your viewers:

• By way of algorithmically generated content material suggestions
• By focusing on the varieties of key phrases folks seek for on YouTube

Suggestions for selling affiliate hyperlinks on YouTube

In the case of leveraging the ability of YouTube for selling affiliate hyperlinks, Garage Gym Reviews is up there with the perfect. It’s constructed a group of 500,000+ followers on YouTube, and most of its content material incorporates affiliate hyperlinks throughout the video descriptions:

Listed below are a number of the ways they use to advertise affiliate hyperlinks on YouTube:

• Carry out YouTube key phrase analysis to search out the varieties of phrases your viewers are trying to find. You are able to do this by coming into a seed key phrase (like “dwelling health club”) in a YouTube-specific key phrase instrument like TubeRanker.

• Showcase merchandise in a approach that resonates along with your audience. For example, Storage Gymnasium Evaluations is particularly focusing on individuals who need to construct or enhance a house health club, so it all the time demonstrates merchandise in use in a family setting quite than an expert health club.

• Add CTAs to subscribe to your YouTube channel and comply with you on different social platforms on the finish of your movies. The extra usually folks see your content material, the extra probably they’re to click on your affiliate hyperlinks!

7 – Share affiliate hyperlinks on Pinterest

You is likely to be stunned on the social media platforms we’ve (and haven’t) included on this article.

Certain, YouTube’s an enormous deal. However why Pinterest? And why no Instagram or TikTok?

Properly, firstly, Insta and TikTok didn’t make the grade as a result of they make it too tough to share affiliate hyperlinks, with no hyperlinks allowed in submit descriptions or feedback. 

After which there’s the truth that, whereas Pinterest definitely isn’t the largest social community, it has glorious natural attain and relatively low competitors in lots of affiliate niches. Not solely that, however almost half of weekly Pinterest users have found a brand new model or product on the platform, so it’s additionally a preferred supply of purchasing inspiration.

Suggestions for selling affiliate hyperlinks on Pinterest

Lantern Lane Designs generates virtually 5 million month-to-month views on Pinterest. They put all that visibility to good use by linking from their Pinterest posts to affiliate content material on their web site:

Listed below are a number of the affiliate hyperlink promotion ways they use:

• Like YouTube, Pinterest is an element social media website and half search engine, so take the time to search out related key phrases utilizing the platform’s autocomplete performance, then add these phrases to your submit titles and descriptions.

• Whereas we typically advocate retaining the trail to conversion as brief and candy as potential, Lantern Lane Designs provides hyperlinks to weblog posts quite than linking on to affiliate merchandise. This strategy may result in fewer preliminary conversions, nevertheless it additionally makes it simpler to construct a trusted model — and better belief results in extra gross sales down the road.

• Don’t be afraid to advertise the identical content material greater than as soon as. Certain, you’ll be able to’t attempt to sport the system by creating plenty of Pinterest accounts, however you’ll be able to completely create a number of pins to steer folks towards a single weblog submit.

8 – Embody affiliate hyperlinks in podcast present notes

Podcast listenership has sky-rocketed lately, with 42% of Americans now listening to a minimum of one podcast per 30 days — triple the determine from a decade earlier.

Now, I do know what you’re pondering: podcasts are, before everything, an audio medium. Which suggests they’re not the obvious selection for sharing affiliate hyperlinks. Nonetheless, loads of associates are seeing success by including hyperlinks to their podcast present notes. 

Whereas this strategy is unlikely to transform many (or any) individuals who simply occur to stumble throughout your present notes, it’s a extremely efficient method to drive gross sales from current podcast listeners. And the additional advantage is that these folks actively select to take heed to your content material, which suggests they’re a minimum of considerably prone to respect your product suggestions.

Suggestions for selling affiliate hyperlinks in podcast notes

Sahara Rose, host of the Highest Self Podcast, usually makes use of the present’s notes part to share related affiliate hyperlinks and low cost codes:

Listed below are a number of the promotional methods she makes use of:

• Inform listeners that you just’ll be including product hyperlinks to the present notes in order that they know the place to look. You don’t essentially have to elucidate that they’re affiliate hyperlinks throughout the podcast, however it is best to positively disclose it within the present notes.

• Create a “sources” part inside your present notes and use it to steer folks towards your affiliate hyperlinks (plus every other helpful content material you need to hyperlink to).

• Share your newest episode on social media to get extra ears and eyes in your podcast and present notes. Select probably the most related platform(s) to your viewers — for example, Sahara Rose hyperlinks to her newest podcast episode in her Instagram bio:

Get extra eyes in your affiliate hyperlinks with AWeber

We’ve shared eight totally different methods for selling affiliate hyperlinks on this article.

However in actuality, if you happen to’re going to succeed as an affiliate marketer, you’ll probably have to mix a number of (or even perhaps all) of these methods. Since you don’t need to depend on a single channel to generate all of your site visitors, clicks, and gross sales.

All of which implies that you’ll positively want an electronic mail advertising and marketing instrument in your nook — and AWeber is tough to beat.

With our big library of templates, our intuitive drag-and-drop electronic mail builder, and our AI writing assistant, we make it tremendous easy to craft high-converting newsletters to accommodate your affiliate hyperlinks.

See for your self by signing up for your free AWeber account today!

And if you’ve seen how nice we’re, why not receives a commission for recommending us to your viewers by becoming a member of the AWeber affiliate program?