Entrepreneurs take observe: If you wish to execute a robust, seamless content strategy, you want a content material calendar.
Content material calendars aren’t nearly organizing your upcoming posts; in addition they assist guarantee that your content material aligns together with your strategic targets and maximizes your sources effectively.
Whether or not you’re managing a number of social platforms or experimenting with various content types, a content material calendar offers you with the blueprint for constant, impactful content material creation.
On this article, we’ve rounded up the highest 9 content material calendar templates, every designed to streamline content material planning and enhance productiveness.
From easy spreadsheets to extra advanced options, we’ve compiled a spread of templates to fit your wants.
Let’s dive in.
What Is A Content material Calendar?
Earlier than leaping into one of the best content material calendar templates, let’s begin with the fundamentals.
A content material calendar is a basically a time-management system tailor-made for content material creation. It helps you set up your workflow into manageable weekly or every day blocks, enabling you to take care of a transparent and structured strategy to producing content material.
It additionally offers you a chook’s-eye view of your content material technique, permitting you to grasp what you might have in the pipeline and when and the place will probably be revealed.
This fashion, you’ll be able to align your content material with upcoming occasions, advertising campaigns, product releases, and so on., to make sure every bit of content material meets your audience the place they’re and serves its supposed objective.
A content material calendar is an indispensable instrument for social media entrepreneurs, bloggers, freelancers, and content material creators. With a content material calendar, you’ll be able to constantly produce high-quality content, which is essential to constructing an engaged group.
Whereas some folks choose to make use of specialised software program for his or her content material calendar wants, it’s attainable to begin with one thing so simple as an Excel sheet.
Right here, we’ll spotlight some current content material calendar templates that you just can simply leverage and adapt to your model’s must get began.
Why Ought to I Use A Content material Calendar?
Whether or not you’re the one content material specialist in your in-house ecommerce firm or an company social media supervisor, a content material calendar makes you higher organized together with your campaigns.
It’s additionally a useful instrument for collaborating with a number of teammates, as it might assist inform them of what’s wanted and when.
Why? At a look, it’s straightforward to grasp what went dwell, together with the copy and asset used. Kind your posts by social platform and assign some coloration coding. Normally, every tab is marked by month.
As a result of you’ll be able to see the larger image (not less than a month prematurely), you’ll be able to map out themes and every day social posts forward of schedule, plan well-researched infographics together with your designer, and monitor how your posts are doing.
You’re higher outfitted to craft your message to your target market, preserving their needs and wishes in thoughts when the seasonal developments come and go.
You possibly can plan round holidays and important world occasions, from Valentine’s Day to Pleasure Month or any nationwide occasion related to your model values.
(To not toot our personal horn, however we now have our own marketing calendar that will help you with simply that!)
Plus, by planning forward, you’re much less prone to commit a fake pas – because the content material can be brainstormed, briefed, permitted, and revealed earlier than crunch time. It’s a protecting measure.
With out additional ado, listed here are our picks (most of them are free!).
Prime 9 Content material Calendar Templates For 2024
1. CoSchedule Advertising Calendar Template
If you’re operating a WordPress weblog, CoSchedule could also be your finest wager.
It really shines in content material advertising with its user-friendly interface and AI-driven options, such because the AI Social Assistant, which may help you draft social messages to boost engagement and save time.
The intuitive calendar is straightforward to make use of. It has 15 seamless integrations, together with WordPress, TikTok, Instagram, Fb, Mailchimp, and extra.
The Bluesky and Google Enterprise Profile integrations may help streamline your content material administration throughout totally different platforms, whereas functionalities just like the TikTok Slideshow Scheduling characteristic enable for dynamic content material creation instantly out of your calendar interface.
We advocate this one if you happen to handle your weblog and social media. It’s an amazing alternative for particular person and small to medium-sized advertising groups on the lookout for an easy, environment friendly strategy to handle their content material.
- Value: Free plan provides a social calendar with as much as three customers and two social profiles. Paid choices begin at $19/month for added customers, social profiles, and extra superior options.
2. Airtable Content material Calendar Template
![A screenshot displaying an Airtable content calendar interface with content calendar templates for 2024, days of April highlighted, and a task titled](https://www.searchenginejournal.com/wp-content/uploads/2024/04/airtable-539.png)
In the event you’re managing a content material calendar in Google Sheets, Excel, or CSV information and trying to improve, Airtable is a superb alternative.
Airtable simplifies content material administration with its strong automation options for reminders and process monitoring, that are excellent for individuals who choose to not juggle advanced spreadsheet formulation.
The platform helps a number of information fields for necessary content material administration, equivalent to Title, Author, Due Date, Standing, and Picture, and permits for simple customization to fit your particular workflow wants.
Airtable’s straightforward content calendar template lets you handle the whole lot from social media content material to weblog posts and extra, offering a transparent overview of creator workloads, concepts within the pipeline, and key outcomes important for any content material technique.
You possibly can assign duties, monitor deadlines with a number of calendar views (together with a grid, kanban, or calendar format), and ship reminders by way of built-in alerts to be sure everyone seems to be staying on monitor.
- Value: A free model is out there; extra superior options are included within the paid plans, that are tailor-made to workforce dimension and particular wants.
3. HubSpot Social Media Content material Calendar Template
![Screenshot of HubSpot Social Media Content calendar Template for 2024 filled with events and campaign details such as](https://www.searchenginejournal.com/wp-content/uploads/2024/04/hubsopt-365.png)
Excel geeks, rejoice!
HubSpot’s free Social Media Content Calendar is fairly versatile. Simply insert the month + yr into the Month-to-month Planning Calendar tab, and modify the template to fit your model.
The template is structured with a number of tabs devoted to numerous platforms, together with Fb, LinkedIn, Instagram, X (Twitter), and Pinterest, guaranteeing you’ll be able to handle updates throughout your social channels with precision.
Every tab is thoughtfully designed, offering examples of finest have interaction together with your viewers on every platform.
There may be additionally a Content material Repository tab that will help you monitor all of the content material you’re producing, which is invaluable for organizing and reusing your current content material.
It even comes with a complete starter information PDF that helps you perceive benefit from the template.
It’s extra for social media than weblog posts, so we advocate this one for social media specialists in startups and in-house social media managers for ecommerce manufacturers – although it might be tailor-made to suit quite a lot of wants.
- Value: Free – simply obtain the template.
4. Trello Editorial Content material Calendar Template
![](https://www.searchenginejournal.com/wp-content/uploads/2024/04/trello-108.png)
A preferred challenge administration instrument, Trello is a perfect content material calendar alternative for large groups already on an Agile framework and utilizing comparable merchandise (Jira, Confluence, and so on.).
The drag-and-drop performance is straightforward to make use of. One look, and you realize what the duty standing is.
Trello provides a specialised free editorial content calendar template that’s ultimate for seamlessly managing your complete lifecycle of weblog posts and social media content material.
Utilizing the template, you’ll be able to visually monitor every bit of content material from conception to publication. You possibly can handle drafts, coordinate illustrations, and fix mandatory belongings instantly to every Trello card devoted to particular content material items.
The template enhances workforce collaboration by enabling you so as to add editors, designers, and social media managers to playing cards, guaranteeing that each one stakeholders are saved up-to-date.
You’ll additionally discover checklists to make sure all steps are accomplished, filterable card labels, and a calendar view to offer you a transparent perspective in your publishing pipeline, making it a strong instrument for giant groups centered on detailed content material planning and execution.
- Value: Free – join and obtain the template.
5. Hootsuite Social Media Content material Calendar Template
![Screenshot of the Hootsuite social media content calendar template digital spreadsheet. The calendar is labeled by months and weeks, with colored bars indicating planned content themes and dates for various social events.](https://www.searchenginejournal.com/wp-content/uploads/2024/04/hootsuite-376.png)
Just like HubSpot’s template, Hootsuite has a downloadable, free Google Sheet spreadsheet with 5 tabs: Directions, Technique, Month-to-month View, Weekly View, and Evergreen Content material Library – for Instagram, Fb, X (Twitter), LinkedIn, and some other platform you may need to add.
The weekly view is a pretty distinctive characteristic that you just don’t see in each template.
The Directions tab offers recommendations on utilizing the template, whereas the Technique tab helps you intend your general technique – together with your corporation targets, social targets, content material pillars, items, and ways. Like HubSpot’s template, Hootsuite’s evergreen content material tab lets you construct a library of content material to revisit when wanted.
It even lists key dates of curiosity obtainable all year long for every month – equivalent to occasions like Black Friday and Small Enterprise Saturday (USA) – that will help you keep on prime of necessary advertising moments.
The easy-to-use template is customizable but ultimate for Excel professionals who don’t need to use a paid instrument and the additional options that include it. It’s ultimate for companies of all sizes and is a sensible alternative for groups trying to optimize their workflows with out investing in premium instruments.
- Value: Free to obtain by filling out a lead era type.
6. Adobe Specific Content material Scheduler
![Digital screen capture showing Adobe Express content calendar template within a user interface, with blank dates and navigational tools visible.](https://www.searchenginejournal.com/wp-content/uploads/2024/04/adobe-express-scheduler-445.png)
Adobe Specific’s free content scheduler is a superb free instrument for taking management of your social media planning and publishing course of.
It offers a visually oriented interface the place posts are prominently displayed in a big format for simple readability of captions and clear viewing of photos.
It additionally has color-coding and labeling rows that will help you keep organized, permitting you to categorize posts and observe necessary marketing campaign particulars or workforce communications.
You possibly can join your social accounts on to the content material scheduler and schedule them prematurely or publish them with the clicking of a button. Customers may save concepts as unscheduled posts, create draft posts, and simply rearrange content material utilizing the drag-and-drop performance.
Adobe Specific additionally provides a plethora of templates and supplies that will help you create and edit content material in-platform.
- Value: Free to make use of, with extra superior options obtainable for individuals who join Adobe’s Premium and Groups paid tiers.
7. Small Enterprise Developments Social Media Calendar Template
![Screenshot of the best content calendar spreadsheet for 2024. The layout includes tabs for different platforms like Facebook, Instagram, Pinterest, Twitter, and LinkedIn with detailed daily posting strategies.](https://www.searchenginejournal.com/wp-content/uploads/2024/04/small-business-trends-312.png)
The content material calendar template from Small Business Trends is tailor-made particularly for – you guessed it – small companies!
It attracts from the corporate’s efficient advertising methods that will help you streamline your social media and advertising efforts. It’s obtainable for obtain in varied codecs, together with Phrase, Excel, and PDF, making it customizable for your corporation’s wants.
The template itself is pretty easy. It encompasses a Monday to Friday overview of content material throughout Fb, Instagram, Pinterest, X (Twitter), LinkedIn, and TikTok, in addition to a bit for “All Platforms.”
It’s plug-and-play, which means you’ll merely enter your plans for every channel, every day (and duplicate them week over week).
What we love about this template is that Small Enterprise Developments provides recommendations all through for what you may try this day. For instance, “Share posts from happy clients” on Instagram on Wednesday, or “Have an unveiling of your newest services or products” on TikTok on Monday.
Whereas not exhaustive, it’s a pleasant contact to assist present inspiration, particularly for people and small companies simply getting began. We like this template for its simplicity and low studying curve.
8. Backlinko Content material Calendar Template
![A screenshot of Backlinko content calendar template spreadsheet featuring columns for date, format, title, main message, tasks, owner, banner, design.](https://www.searchenginejournal.com/wp-content/uploads/2024/04/backlinko-693.png)
Backlinko provides a flexible, free content material calendar template that’s a sensible instrument for each people and small groups trying to improve their content material manufacturing efforts.
Accessible as an Excel spreadsheet or a Google sheet, the template options two predominant parts: a primary month-to-month calendar view and a extra detailed content material checklist and workflow sheet.
The month-to-month view provides a clear slate for primary scheduling, whereas the workflow tab is meticulously designed to information customers by way of the assorted levels of content material creation (from drafting to publishing), making it significantly helpful for managing a number of items concurrently.
This is the place the actual power of Backlinko’s template lies. The step-by-step information to content material growth within the workflow tab covers the whole lot from meta descriptions to design, e-mail advertising, and extra, guaranteeing everybody on your workforce stays on monitor with every bit of content material.
9. Monday.com Content material Calendar Template
![Screenshot of the Monday.com content calendar template showing different campaign stages and details like channel, campaign brief, timeline, and budget.](https://www.searchenginejournal.com/wp-content/uploads/2024/04/monday.com-856.png)
The Monday.com content material calendar template is a pleasant possibility for groups that need to consolidate their content material creation and distribution pipeline.
Merely dive into its versatile dashboard, and customise the template to align completely with your workforce’s operational move.
Designed to help a ton of content material sorts and phases – from the preliminary brainstorming to the ultimate publishing levels – Monday.com’s template ensures every bit of content material is tracked and managed effectively throughout platforms.
It encompasses a centralized content material administration system that permits customers to assign duties to important workforce members equivalent to writers, designers, and editors.
You’ve a number of viewing choices, equivalent to Gantt, calendar, Kanban, and type views. It additionally lets you combine with instruments like Google Drive, Adobe Inventive Cloud, and Dropbox.
As well as, you’ll be able to entry built-in automation for reminders and notifications to maintain everybody on monitor.
This one is good for each small-scale tasks and bigger content material operations, with its concentrate on effectivity and scalability.
- Value: Free – simply join and get began.
How A Content material Calendar Can Enhance Your Content material Planning
Efficient content material planning is essential for elevating your advertising technique.
If you wish to take management of your advertising technique and create impactful content material that resonates with its target audience, a content material calendar is for you.
As this text highlights, making a content material calendar doesn’t should be difficult or arduous – particularly when loads of intuitive and highly effective templates are already in place to get you began.
Discover our prime picks, discover your match, and set the stage for a yr of impactful content material creation. Pleased planning!
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