The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

I not too long ago led a full-day workshop on the MarketingProfs B2B Discussion board known as “AI for B2B Content material and Lead Technology” throughout which I shared dozens of AI strategies and prompts for content material advertising and marketing, search engine marketing and lead era,

Advertising Profs, as ordinary, needed to max out the awesomeness ranges, so that they requested me to create a workbook. Somewhat than a typical workbook, we merely put all the prompts collectively into one huge information.

In the course of the session, I held that printed workbook in my palms and questioned out loud if it wasn’t essentially the most invaluable factor we’d ever made. It could be.

At this time we’re giving it to you. Content material advertising and marketing has all the time been a contest of generosity. The model that provides away the perfect ideas, tips and instruments, wins essentially the most loyalty, leads and love. In that spirit of generosity, right here is our immediate library for B2B entrepreneurs.

There are 20 advertising and marketing prompts, grouped into the next classes:

• AI for Research & Personas
• AI for Content Marketing
• AI for SEO
• AI for Social Media
• AI for Lead Generation
• AI for GA4 Analysis

When the immediate requires extra clarification, we’ve linked to the articles and movies that present the processes intimately. Prepared? Scan by way of, copy your favs into your individual docs, or construct these into your advertising and marketing processes!

AI for Analysis & Personas

First we’ll use AI to get to know our viewers higher. What are the emotional triggers for our prospects? The place do they get data? The place are they spending time?

1. Persona era utilizing AI

First we’ll create an artificial member of our audience, which we are able to then use in different prompts. This immediate comes from our guide on creating AI marketing personas.

That is pointless when you’ve got battle-tested superb consumer profiles. It’s possible you’ll have already got documented personas. However for those who don’t, this provides you with a giant head begin. Simply bear in mind, no matter it offers you received’t be 100% right. So inform the AI to make edits and enhancements. When it’s polished up, put it aside by pasting it right into a doc and save as a PDF. You’ll use it once more in subsequent prompts beneath.

Observe: to add information to ChatGPT, you’ll want a ChatGPT Plus account, which at the moment prices $20/month.

Construct me a persona of a [job title] at [industry/company size/geography] with [roles/skills/responsibility].
This particular person is searching for assist with [challenge/problem/task] and is contemplating [product/service].

Checklist their hopes/goals, fears/considerations, emotional triggers and determination standards for hiring/contacting a possible associate/vendor/supplier.

2. Viewers analysis: Communities and PR alternatives

This technique comes from our buddy, Liza Adams, who makes use of AI for advertising and marketing technique and analysis. Right here she has AI generate a desk exhibiting the place folks inside numerous verticals spend time and search for insights. This will offer you concepts for PR, occasion advertising and marketing and neighborhood engagement.

For a [company type] in [industry] we’re focusing on the next verticals: [list target markets]
You might be an knowledgeable [B2B industry] marketer who’s deeply accustomed to these goal markets and the client persona for [industry] options, together with the place they have a tendency to congregate.

We wish to diversify how we attain this market and transcend search and different digital advertising and marketing channels. We wish to establish a wide range of “watering holes” the place these potential clients be taught, have interaction and work together with one another, so we are able to goal and construct relationships with them.

Create a desk with the classes of watering holes as rows, the verticals as columns and the particular watering holes because the cells. (e.g., the precise names of the communities, business boards, occasions, teams, marketplaces, webinars, content material platforms, partnerships, monetary establishments, associations, and so forth.) Be as complete as attainable with the classes.

Take into consideration this step-by-step. Do you’ve gotten any questions for me?

AI for Content material Advertising

There are a lot of ways in which generative AI will help with content material technique and content material creation, after all. The next prompts got here from our information on AI Powered Content Strategy

3. Content material advertising and marketing mission assertion and e-mail signup CTAs

That is an instance of a immediate that features a abstract of greatest practices. It’s from our own structure for draft content mission statements: the viewers, subjects and profit to the readers. It additionally takes the mission one step farther and adapts it into attainable e-mail signup calls to motion.

A content material advertising and marketing mission assertion contains three components: the audience, the subjects and the profit to the reader. It needs to be concise and be adaptable as a name to motion to subscribe to a e-newsletter.

You might be an knowledgeable content material strategist, expert in creating content material that pulls guests and builds belief.

Craft a draft content material mission assertion for the persona based mostly on their data wants. Create three examples of e-newsletter signup calls to motion based mostly on the mission assertion.

[attach the persona]

Look carefully on the draft signup CTAs. Examine them to your individual. Did AI counsel an enchancment? Is it extra particular than your present CTA? Does yours have the three P’s?

4. Persona-based subject analysis

Brainstorming subjects is the primary AI use case for content material entrepreneurs (source). However AI makes horrible suggestions till you practice it on the goal persona. So use this immediate in the identical thread the place you created the persona or connect the persona doc.

You might be an knowledgeable content material strategist, expert in choosing subjects that construct consciousness and belief with a audience.

What are the prioritized data wants of this persona?
What data and recommendation do they should do their job nicely?
Checklist them when it comes to subjects and themes for a content material advertising and marketing program.

[attach the persona]

Scan by way of. Choose a subject that aligns together with your content material mission, worth proposition or latest focus. Then use it on this subsequent immediate:

Recommend 10 articles on the next subject. These articles will seize the curiosity of the persona and supply sensible utility. Make them compelling and memorable.

[add topic from the previous response]

The outcomes of this persona-driven 2-step course of are 100x higher than these quick, single, lazy prompts that so many content material entrepreneurs are nonetheless making an attempt. You’ll eat their lunch with this method.

5. Thought management analysis

Thought management (aka, robust opinion) is likely one of the two extremely differentiated codecs for content material advertising and marketing which are future proof, even within the AI period. The opposite is unique analysis.

In fact, AI can’t produce thought management itself as a result of it has no opinions. AI doesn’t care about something. However it might probably allow you to rapidly discover subjects that you just really feel strongly about. These are the subjects that set off dialog and social engagement. They will additionally kind deep connections on a private degree.

These prompts come from our guide on AI and Thought Leadership. Once more, they require that you just add an correct persona.

Matters that set off dialog:

What are some comparatively mundane, virtually trivial subjects that individuals within the persona’s business have very robust opinions about?

What questions are folks within the persona’s business afraid to reply?

What false issues do folks within the persona’s business consider to be true? And vice versa?

[attach the persona]

Content material gaps throughout the business:

What subjects are tremendous fascinating to this persona, however unlikely to be coated by the business blogs?

What are an important subjects within the persona’s business which are the least more likely to be coated by the favored blogs?

What counter narrative opinions within the persona’s business are least more likely to be mentioned by bloggers and thought leaders?

Revealing deeper insights into the personas true feelings and views:

What extensively accepted greatest practices does this persona secretly query or reject?

What unpopular opinion does the persona maintain a few trending subject of their area?

What frequent recommendation does this particular person suppose is definitely dangerous?

What counterintuitive method to a typical drawback has this persona discovered to be surprisingly efficient?

Discovering unusual factors of view:

What seemingly unrelated subject or area does the persona consider has essential classes for his or her business?

What generally held concern or concern does the persona suppose is overblown or misguided?

What prediction does this persona have that most individuals of their business suppose is unlikely?

6. Outlines and content material briefs

Somewhat than simply asking AI write an article, begin by having it write a top level view. Then edit that define, eradicating the boring sections, including sections that match together with your examples and your views.

You might be an knowledgeable content material strategist, expert in crafting detailed, memorable articles that delight this persona.

Write a top level view for an article on the next subject. When related, embody and spotlight sections that enable for the chance to cowl counter-narratives and subjects much less ceaselessly coated by different blogs.

[attach the persona, insert topic]

7. Producing first drafts

Personally, I don’t use AI to write down. But when that’s your type, right here’s the following immediate. It’s based mostly on the revised define from the earlier immediate. The tone might be higher for those who present it with examples of your previous articles. In the event you use ChatGPT, you’ll be able to create a customized GPT and provides it a number of articles.

Write an article for the persona based mostly on the next define. Make the article concise however detailed, sensible and memorable.

[optional and only relevant if you have provided training data] Use the voice, tone, type and formatting patterns present in your information sources. Embody 2-3 quick bullet lists within the article. Preserve paragraphs quick. Use 1-2 single sentence paragraphs which are impactful soundbites.

[insert outline]

AI for search engine marketing

Search continues to be a serious supply of site visitors, even when clickthrough rates are down. AI is definitely a chance for SEOs. The next AI strategies will enhance the visibility of your URLs in engines like google. Begin together with your service pages after which transfer up the funnel to the weblog articles.

These prompts come from our guide on AI for SEO.

8. search engine marketing edits for semantically associated keyphrases

search engine marketing is about greater than utilizing the first keyphrase within the title, header and physique. Essentially the most related web page for any question incorporates the semantically related phrases. For years, SEOs use instruments to find and work in these subtopics and solutions. However at present, AI is a quick different.

You’re a semantic search engine marketing knowledgeable, expert at choosing keyphrases which are semantically associated to a major goal keyphrase. Recommend 10 phrases which are adjoining to the next keyphrase:

[enter keyphrase]

Develop the record by including 10 phrases that go deeper into the associated subtopics with a bit extra semantic distance between them.

Now add the next keyphrases to the record: [add striking distance keyphrases, competitor keyphrases or other phrases you’ve spotted through research]

Present the complete record.

Now that you’ve got an inventory of the semantically associated phrases, AI will help you’re taking the following step and counsel copy edits to incorporate these phrases.

Search optimized pages are targeted on a particular subject/keyphrase, however additionally they incorporate the carefully associated subtopics/semantically associated keyphrases.

You might be an knowledgeable search engine marketing copywriter, expert at making copy edits that enhance the search rankings of webpages by incorporating keyphrases and indicating relevance. I’m supplying you with the textual content from the webpage. Recommend 10 copy edits to 10 sentences on this web page that will incorporate phrases from this record. Make recommendations that will enhance the move and readability for the persona, in addition to keyphrase relevance.

Spotlight the keyphrases within the recommendations.

[attach the persona, paste in the copy or link to the webpage]

9. search engine marketing edits from Google Search Console efficiency information

Higher than having AI suggest semantically associated phrases, you’ll be able to pull them proper out of Google Search Console, which reveals all the phrases for which every of your URLs rank.

You might be an knowledgeable search engine marketing, extremely proficient at keyphrase evaluation.

I’m supplying you with Google Search Console information exhibiting the search efficiency of a single URL.
Merge the rows with very comparable queries into single rows with a single, consultant advertising and marketing keyphrase.

Present hyperlink to obtain.

Anytime you ask AI to edit a spreadsheet, ask it to “present a hyperlink to obtain” so you’ll be able to test it. Generally, AI removes many of the information!

Right here is the webpage for the info you’ve analyzed. Consider this content material’s keyphrase utilization and frequency for the keyphrases within the dataset.

[paste in webpage text]

And once more, AI can counsel edits based mostly on the record of phrases.

You might be an search engine marketing copywriter, expert in enhancing the relevance of pages by way of semantic search engine marketing.

Recommend edits to this web page that will assist it rank increased by higher indicating its relevance for the keyphrases within the dataset.

Give attention to suggestions for together with the phrases that aren’t used on the web page do seem within the dataset.
Make recommendations that enhance the move and readability of the content material, in addition to the keyphrase relevance.

Spotlight the beneficial modifications.

[paste in or link to the webpage]

AI for Social Media

These prompts are from our guide on AI for Social Media. These strategies will assist drive engagement in social streams.

10. Evaluation of social media information

AI can analyze social media efficiency information. First, export social media analytics from any platform or instrument, then be certain that the file is straightforward for the AI to ingest. The CSV file needs to be properly organized and the info needs to be clear. Spend a while enhancing the info by including a column for “subjects” and categorizing your prime posts.

You’re a social media advertising and marketing information analyst, expert at discovering insights utilizing information about social media submit efficiency.

I’m supplying you with information exhibiting the efficiency of prime social media posts posted to a social media advertising and marketing account over [time span].

Which subjects get essentially the most follower development per submit, per engagement and per impression?

[upload CSV report from social media analytics, with posts categorized by topic]

Draw a heatmap matrix exhibiting the normalized common impressions, common engagements, common variety of feedback, common variety of reposts and common variety of followers from every class.

The AI will generate a visible exhibiting the efficiency of assorted subjects on social media throughout metrics and outcomes. Use the insights to tell your social media technique.

11. Making a social media type information

If the CSV you uploaded contains your prime social media posts, now you can ask AI to generate a brand new social media type information based mostly on the efficiency of these posts. It’s based mostly on what works in your content material and your viewers.

Create a immediate that may work as a mode information that may be given to ChatGPT so the AI can successfully write future posts on this identical voice, tone and elegance.

12. Discovering compelling soundbites in long-form content material

You wish to share that huge information, or that 40 minute podcast, or that one video. However the best way to write social posts that seize consideration? What’s the perfect quote or statistic to share? Let AI discover that nugget for you, then use it in social promotion.

Which statements on this content material is the viewers almost certainly to be stunned by?Which sound bites would make the perfect video clips for social media?

[podcast or video transcript, guide, etc.]

13. Audit social media advertisements

This one was truly a proof of idea and a part of our guide for writing auditing prompts.  It’s an instance of a framework for auditing any advertising and marketing asset.

The concept was that AI can be utilized to audit something. We’ve by no means performed any paid advertising and marketing, so now we have no expertise crafting social advertisements. On this absence of ability, AI will help.

You’re a paid social media strategist, expert at crafting advertisements that drive clicks and conversions. The simplest LinkedIn advertisements share a number of frequent traits:

1. The message is tailor-made for the audience and speaks on to their ache factors, utilizing language that resonates and highlights advantages.
2. The headlines are clear and direct, indicating why they need to care.
3. The visuals are impactful, uncluttered and have minimal textual content.
4. The CTA textual content within the button aligns nicely with the supply
5. The advert signifies urgency, shortage, exclusivity when related
6. The advert leverages proof to spice up credibility corresponding to testimonials or information when attainable

I’m supplying you with a LinkedIn advert and goal persona. Price the extent to which the advert does or doesn’t align with the perfect practices above. Advocate modifications that will make this advert simpler.

[attach screenshot of the ad]

Right here’s a second advertising and marketing asset for comparability. Create a coloration coded heatmap matrix scoring every towards the perfect practices and alignment with the psychology of the persona.

AI for Lead Technology

Lastly, we’ll use AI to enhance lead move. These prompts are from our guide on AI for Website Audits. They allow you to to see your key pages from the angle of your purchaser, then make suggestions.

14. Audit service pages: Reply questions and tackle objections

That is probably essentially the most highly effective immediate within the library. It places the give attention to an important web page (your service web page) in your most essential customer (the potential prospect). It’s based mostly on our best practices for B2B service pages, which itself relies on many years of expertise constructing lead era web sites.

You’ll must add a full-page screenshot of the web page, which you’ll be able to seize utilizing a browser plugin, such because the Go Full Page Chrome Extension. And naturally, it wants a persona.

You’re a conversion optimization knowledgeable, expert in evaluating pages for his or her means to each inform and persuade. Essentially the most compelling, highest changing internet pages share frequent traits. The next are greatest practices for B2B service pages.

1. The header clearly signifies the subject of the web page, rapidly letting the customer know they’re in the fitting place.
2. The copy clearly solutions the customer’s questions and addresses their objections
3. The order of the messages typically aligns with the customer’s prioritized data wants.
4. The copy makes use of supportive proof to help its advertising and marketing claims (testimonials, statistics, case research, awards, logos, and so forth.)
5. Subheads for every part are significant and particular
6. The web page connects with the customer on a private degree utilizing human components (faces, quotes, tales)
7. The copy leverages cognitive biases in refined methods when related (loss aversion, urgency, and so forth.)
8. The web page supplies compelling calls to motion

I’m supplying you with an internet web page. Create an inventory exhibiting the methods wherein the web page copy does and doesn’t meet the data wants of the persona.

Recommend modifications that will make the web page extra useful and compelling to the customer based mostly on the persona above. Spotlight the modifications within the suggestions.

[attach a full page screenshot of a page, attach the persona]

Scan by way of the suggestions. Something you missed? Any essential questions you left unanswered? Any objections you failed to deal with? Any assertions you didn’t help with proof?

It’s fascinating to see your key web page from the angle of your viewers, even when that viewers member is artificial.

15. Audit service pages: including supportive proof

Among the best practices within the above immediate deserves a immediate of its personal. This AI immediate audits any web page from one very particular perspective: did the web page use supportive proof (testimonials, statistics, and so forth.) to help its claims? This immediate relies on our guide for adding social proof to webpages.

As above, add the persona and a full web page screenshot of a key service web page.

You’re a conversion optimization knowledgeable, expert at utilizing proof to help advertising and marketing messages. The next are kinds of proof that may be added to webpages: testimonials, critiques, case research, success tales, information and statistics, years in enterprise, variety of completely happy purchasers, consumer logos, awards, affiliation memberships, and so forth.

The hooked up picture is a screenshot of a webpage. Price the extent to which the web page does and doesn’t use supportive proof. Which advertising and marketing claims are unsupported? Present your pondering.

[attach a full page screenshot of a page in the persona chat, or attach the persona]

Rely the variety of unsupported advertising and marketing claims made on the web page

16. Aggressive evaluation based mostly on internet copy

In the event you give the AI the full-page screenshots of two homepages, yours and a competitor’s, it’ll evaluate the copy and present how the 2 manufacturers are positioned out there.

I’m supplying you with a persona and two internet pages.

You’re a conversion optimization knowledgeable, expert in aggressive evaluation and changing guests into leads by way of persuasive and clear copywriting.

How nicely do these pages align and never align with the persona’s data wants?

[attach two full page screenshots, one of your homepage and one of a competitor’s homepage. Attach the persona]

Subsequent, you’ll be able to ask it to make a coloration coded warmth map matrix to point out the variations.

You’re a digital strategist and knowledgeable at aggressive evaluation and conversion optimization.

Create a heatmap matrix desk utilizing coloration to point out the diploma to which these pages fulfill the data wants and persuade the persona. Make the far left column a prioritized record of the persona’s data wants.

Right here I’ve given the AI my website and the web site of three opponents. The warmth map reveals alignment (and misalignment) with the persona’s data wants.

AI for GA4

In the event you don’t have a full time Information Scientist on employees, you should use AI to do primary evaluation on stories. These stories might come from any of your advertising and marketing instruments, so get excited subsequent time you see an “Export” button. Right here we’ll give attention to GA4.

These strategies have been coated in our webinar about using AI to analyze GA4 data.

17. GA4 evaluation for content material gaps

It is a easy technique that requires nothing greater than an export of your “Pages” report. Use the dropdown menu above the primary column to set the first dimension to “Web page title.” Export the report as a CSV file, open it, delete the primary 9 rows (they’re merely feedback added by GA4) and add to ChatGPT with the next immediate.

You’re a content material strategist, expert at utilizing Analytics information to establish gaps in a content material technique.
I’m supplying you with a GA4 report exhibiting the title tag of each article on a weblog.

Infer subjects from these title tags, then carry out a semantic distance evaluation of those subjects.
Determine 10 subjects for articles that don’t seem within the dataset, however align nicely with the content material right here.

[attach GA4 report]

The AI will inform you which articles you’ve virtually written, however by no means written. In the event you write any of those, it’s best to have a ton of alternatives to attach the brand new content material by way of inner hyperlinks.

18. GA4 evaluation for topic-channel alignment

In the event you export a GA4 report that reveals the efficiency of your content material throughout channels, and add that report back to AI, you’ll be able to ask AI to research what content material labored nicely wherein channel …after which make suggestions.

As above, use the “Pages” report with the primary column set to “Web page title” within the dropdown. However this time, add a second column (by clicking the blue + plus signal) for “Session supply / medium.” You may add a filter to point out simply your weblog posts. Set a pleasant lengthy date vary. The report will look one thing like this.

Once more, export to CSV and clear up the file, eradicating the rows with only a few classes. Add it together with the next immediate:

I’m supplying you with an knowledgeable from GA4 exhibiting content material efficiency of a weblog. This report reveals title tags, site visitors sources and engagement metrics.

Take away the model identify from all the title tags.
Take away rows with non-English title tags.
Take away rows with fewer than 50 classes.

Present hyperlink to obtain

[attach GA4 report]

You might be an knowledgeable content material strategist, expert at doing evaluation on GA4 information to search out insights that inform content material advertising and marketing technique.

I’m supplying you with an knowledgeable from GA4 exhibiting weblog efficiency. Infer subjects from the title tags of the articles. Analyze the efficiency of subjects throughout site visitors sources and make data-driven content material technique suggestions that may drive higher site visitors and engagement to this weblog. Present your pondering.

[attach GA4 report]

Advocate 5 new articles based mostly on the info on this dataset.For every, create two draft headlines, a brief abstract and some recommendations on the best way to promote them wherein site visitors channels.

19. GA4 evaluation for top-converting articles

Which of your articles grows your e-mail record the quickest?
Which subjects are so compelling to your guests that they offer you their e-mail tackle?

AI can inform you.

However you must give it two stories. One which reveals the site visitors to your articles and the opposite that reveals the variety of occasions every article despatched guests to your e-newsletter signup thanks web page. You could find directions for exporting these stories here (leap to minute 43 of the video). Remind me later and I’ll write out the method in an article.

After getting the stories, add them to ChatGPT with a easy immediate that merges them…

I’m supplying you with two GA4 stories.
One reveals site visitors to weblog posts.
The opposite reveals the conversion from those self same weblog posts.

Merge these right into a single spreadsheet, becoming a member of the info as you’ll with a VLOOKUP.
Present hyperlink to obtain.

[attach the two GA4 reports]

…then ask the AI to create a bar chart exhibiting which articles drive e-mail record development!

Create a bar chart exhibiting the conversion charges for the highest 20 weblog posts.

You may be stunned by the report. Some articles are nice at rising your record. Others, not a lot. What to do together with your excessive changing URLs? Do everything possible to promote them.

20. Discovering when do your guests convert into leads?

Though you received’t want to do that evaluation usually, it’s helpful to see the times-of-day and days-of-week when your guests take motion. These prompts come from our guide on lead timing analysis. You’ll discover the step-by-step directions for exporting the GA4 report there.

I’m supplying you with a CSV file exhibiting the date and time of conversions on a B2B lead era web site.

Carry out an evaluation of conversions by day of week. Visualize on a bar chart.

Carry out an evaluation of conversions by time of day. Visualize on a bar chart.

Create a single heatmap matrix exhibiting conversions by each time of day and day of week.

The report will look one thing like this. You may truly create this for any kind of conversion (lead gen, e-mail signup, apply) or actually any occasion tracked in GA4 (video views, telephone calls, downloads, logins).

The insights might information selections about marketing campaign timing, paid channel optimization and lowering response occasions for brand new leads. In fact, AI may make suggestions. Right here’s the comply with up immediate:

You’re a B2B lead era strategist, expert at utilizing fascinating kinds of evaluation to find new alternatives to enhance the move of certified leads.

Make 5 suggestions for higher B2B lead era based mostly on this information.

The belongings you’ve all the time performed, performed higher

Most of those prompts are for advertising and marketing strategies we’ve performed for years.

Now with AI, we are able to do them extra totally. AI is a sooner strategy to double test our personal pondering for these advertising and marketing strategies we’ve all the time performed. It’s one other perspective that we add to our personal experience, to push outcomes ever increased.

And we are able to switch abilities to you, the reader, very effectively. You don’t want 15 years of content material technique expertise or 20 years of expertise constructing lead era web sites to get a few of that knowledgeable perspective.

So in advertising and marketing, there are two foremost makes use of for AI:

• Make these with decrease skillsfor a given activity extra knowledgeable.
• Make these with knowledgeable abilities for a given activity even higher.

It’s why they name AI a skills leveler.

Now you’ve gotten most of our AI immediate library. Be happy to maneuver these AI prompts into shared paperwork that can be utilized by anybody in your staff. I’ve added a screenshot of our immediate library beneath.

Higher but, take a detailed take a look at your advertising and marketing processes, coaching docs and SOPs (commonplace working procedures) and see the place these might match it.

Use your advertising and marketing powers to do good on this planet!