Time is cash in advertising, so why not use AI workflows to spice up productiveness? I spoke with a few of my colleagues at HubSpot, and so they say they’ve discovered workflows that maximize their productiveness, save time, and act as the right automated assistant.
For those who‘re in search of workflows that make your work life simpler, you’ve come to the correct weblog.
However earlier than we get into their experiences, let’s dive into the advantages of AI workflow automation.
Advantages of Productive AI Workflow Automations
An enormous good thing about AI workflow automation is that it will probably act as an assistant to whom you delegate duties. My colleagues on the Advertising and marketing Towards the Grain podcast would agree.
“The factor I’ve discovered about AI is that it really works greatest while you deal with it like a collaborator and never only a instrument,” says the podcast‘s host, Kipp Bodnar. “It’s there that can assist you get going. It sparks concepts, making beginning absolutely anything 100 occasions simpler.”
And it is as a result of AI can sift via and analyze knowledge a lot sooner and extra effectively than people, which brings me to my subsequent level: AI workflows can prevent hours doing repetitive duties. Our 2025 State of AI in Advertising and marketing report discovered that AI can save 1-3 hours of labor on duties like:
- Media content material creation
- Textual content-based content material creation, akin to blogs and ebooks
- Analysis
- Brainstorming
So, what AI workflows are you able to undertake into your technique? Let’s dive in.
Productive AI Workflows Utilized by HubSpotters
1. Mission Assistant
You have most likely heard of Construct-A-Bear, however have you ever heard of Construct-Your-Assistant? Okay, that joke was somewhat tacky, however the level is, you possibly can construct your individual AI undertaking assistant that may provide help to work smarter and never tougher.
“A undertaking AI assistant is mainly simply how you utilize ChatGPT, Claude, and Google for work,” he says. “It is mainly creating, in ChatGPT, a particular undertaking for an end result you are making an attempt to attain inside a enterprise.”
For instance, as an example your objective…
