TikTok carried out new restrictions on adverts focusing on teenagers and launched AI disclosure necessities for advertisers.
Why we care. These modifications goal to guard youthful customers and improve total advert transparency, doubtlessly impacting how advertisers attain and have interaction with TikTok’s viewers.
Key modifications.
- U.S. advertisers can now solely goal teenagers utilizing broad choices like location, language and gadget data.
- Customers achieve extra management over advert pursuits and off-TikTok knowledge sharing.
- New AI-generated content material labels for adverts.
The massive image. TikTok is aligning with business developments to guard person privateness and improve transparency, following related strikes by platforms like Meta.
By the numbers. With about 25% of TikTok’s viewers beneath 20, these modifications may considerably affect promoting methods.
Between the strains. The restrictions on teen focusing on may problem any manufacturers that rely closely on this demographic, forcing them to adapt their methods.
What to look at. How these modifications affect your promoting and whether or not they affect person belief and engagement on the platform.
What’s subsequent. Manufacturers might want to reassess their TikTok advertising and marketing methods, particularly these focusing on youthful audiences or utilizing AI-generated content material.
New on Search Engine Land
Concerning the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (largely however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by means of inspiring management each on company, shopper and advertising and marketing tech aspect.
Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can be a global speaker with among the levels she has offered on being SMX (US), SMX (Munich), Buddies of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.
