She pulled out her telephone, hit file, and in that second, turned a single chew right into a viral sensation. In 2024, on the bustling State Truthful of Texas, a Dallas-based micro-influencer took a gradual, dramatic chew of Cotton Sweet Bacon on a Stick. The sticky-sweet crunch, the over-the-top response—pure advertising and marketing gold. Inside hours, the video racked up tens of millions of views, setting social media on fireplace and catapulting an in any other case area of interest honest snack into nationwide fame.
However this wasn’t only a stroke of luck—it was the work of a fastidiously orchestrated influencer campaign by 101Media, a Dallas-based company that understands virality higher than most.
And behind that company? A CEO with the imaginative and prescient to show momentary web fame into long-term model affect. In a metropolis identified for its booming advertising and marketing business, who’re the leaders engineering these groundbreaking influencer methods? Let’s meet the highest 9 CEOs behind Dallas’ most successful influencer marketing agencies.
Prime 9 CEOs of Influencer Advertising and marketing Firms in Dallas
Behind each groundbreaking influencer marketing campaign is a CEO with the imaginative and prescient to show creativity into measurable affect. From pioneering e-commerce platforms to launching AI-powered influencer methods, these leaders are shaping the way forward for digital advertising and marketing in Dallas—one viral second at a time.
1. Baxter Box & Amber Venz Box
With regards to influencer advertising and marketing in Dallas, few names carry as a lot weight as Baxter Field and Amber Venz Field, the husband-and-wife workforce behind LTK (previously rewardStyle and LIKEtoKNOW.it). Collectively, they didn’t simply construct an organization—they pioneered a complete business, reworking social media content right into a thriving e-commerce powerhouse.
Amber’s journey from trend blogger to multimillionaire entrepreneur is the sort of success story social media desires are made from. After recognizing a niche out there, she co-founded LTK in 2011, giving influencers the instruments to monetize their content material like by no means earlier than. The end result? Creator Commerce™, a revolutionary mannequin that has empowered 1000’s of digital creators to show their private manufacturers into worthwhile companies. With a Forbes 30 Below 30 title and a web value as soon as estimated at $315 million, Amber continues to redefine what it means to be a creator within the digital age.
Whereas Amber constructed the inventive basis of LTK, Baxter engineered the platform’s enterprise and expertise technique. With a background in finance, investing, and tech startups, he performed a crucial function in scaling LTK right into a global e-commerce giant. Below his management as CEO, the corporate has partnered with 8,000+ retailers, pushed practically $5 billion in annual gross sales, and turned influencer advertising and marketing right into a mainstream income channel.
From a small startup to a global leader in influencer marketing, LTK has helped create over 1,000 influencer millionaires and stays on the forefront of digital commerce. .
2. Ahmed Khalaf
Within the fast-paced world of influencer advertising and marketing, Ahmed Khalaf has constructed POMOROI right into a powerhouse of data-driven methods and model storytelling. Because the Founder and CEO, he has taken the company from a promising startup to a leading full-service marketing firm in Dallas, identified for its performance-driven influencer campaigns that flip engagement into measurable progress.
Ahmed’s background is a mix of gross sales management and digital advertising and marketing innovation, with over 18 years of expertise in serving to manufacturers scale. Earlier than launching POMOROI, he led gross sales expansions at Hearst, rising digital markets throughout a number of U.S. cities.
Based in 2016, POMOROI is constructed on built-in advertising and marketing options that transcend the usual “set it and neglect it” strategy. The company makes a speciality of model identification, digital technique, and influencer partnerships, guaranteeing each marketing campaign adapts in real-time for steady optimization. With shoppers spanning retail, tech, healthcare, and actual property, POMOROI’s attain is as various as its experience.
Licensed as a Semrush Company Companion, POMOROI’s data-backed methods have earned it a spot amongst Dallas’ high influencer advertising and marketing corporations.
3. Ladd Biro
With regards to influencer advertising and marketing and model storytelling, Ladd Biro is a reputation that stands out in Dallas. Because the Founder and Principal of Champion Management, he has spent over twenty years crafting high-impact marketing strategies that drive engagement, construct buzz, and ship outcomes.
Ladd’s profession is a masterclass in strategic model constructing. With over 35 years of expertise in advertising and marketing, communications, and public relations, he has labored with main manufacturers, athletes, and influencers to create omnichannel campaigns that actually transfer the needle. From his early days in sports activities advertising and marketing with American Airways to main PR initiatives for top-tier manufacturers, his experience spans conventional media, digital methods, and influencer partnerships.
Based in 2002, Champion Administration began as a sports activities and entertainment marketing firm however has since advanced right into a full-service PR and influencer advertising and marketing powerhouse. The company makes a speciality of media relations, social media, NIL (Identify, Picture, and Likeness) offers with school athletes, and high-profile celebrity collaborations. With a holistic advertising and marketing strategy, Champion seamlessly integrates a number of methods to maximise model consciousness and viewers engagement.
4. Amy Power
With over 30 years of expertise in public relations and advertising and marketing, Amy Energy has constructed The Power Group into considered one of Dallas’ high PR and influencer marketing agencies. Her function as CEO has led the agency to nationwide recognition, serving to manufacturers inform their tales, construct affect, and navigate the ever-evolving digital panorama.
Based in 1999, The Energy Group blends traditional PR rules with modern digital strategies. The company makes a speciality of media relations, social media, influencer partnerships, disaster communications, and occasion advertising and marketing, guaranteeing manufacturers have a powerful, genuine voice out there. Whether or not working with startups or nationally acknowledged manufacturers, Amy and her workforce carry a mixture of creativity, technique, and data-driven execution to each marketing campaign.
Amy has positioned The Energy Group as a pacesetter in influencer advertising and marketing, leveraging micro-influencers, AI-driven insights, and area of interest creators to maximise model affect. Past working a top-tier PR and advertising and marketing agency, Amy can also be deeply concerned in management and mentorship. As President of the Dallas chapter of Entrepreneurs’ Group and a Forbes Company Council contributor, she’s devoted to empowering businesswomen and fostering innovation in advertising and marketing.
Acknowledged with a number of business awards—together with Inc. Journal’s Greatest Workplaces and PR Every day’s Digital PR Awards—Amy Energy continues to set the usual for influencer advertising and marketing and model storytelling in Dallas.
5. Kristen Standish
With a profession spanning over 20 years in advertising and marketing, media, and e-commerce, Kristen Standish is redefining influencer advertising and marketing by means of data-driven innovation. Her involvement with VizSense has resulted in a number one AI-powered shopper insights firm that blends cutting-edge expertise with strategic influencer campaigns to assist manufacturers maximize their attain and affect.
Based in 2015, VizSense is extra than simply an influencer advertising and marketing company—it’s a MarTech powerhouse. By utilizing proprietary AI expertise, the company identifies emerging trends, viewers behaviors, and model sentiment, guaranteeing that each marketing campaign is optimized for efficiency and measurable ROI. VizSense makes a speciality of micro-influencer marketing, leveraging a mixture of AI analytics and human experience to create extremely focused, high-impact campaigns.
Earlier than taking the helm at VizSense, Kristen based RazHer Collaborative, a women-owned marketing agency devoted to supporting BIPOC and mission-driven manufacturers. She additionally performed a pivotal function in scaling and promoting Grapevine Village, one of many first SaaS-based influencer marketing platforms, proving her expertise for turning startups into business leaders.
Below Kristen’s management, VizSense is on the forefront of AI-driven influencer strategies, serving to manufacturers navigate the ever-evolving digital panorama. With experience in AI, shopper conduct, and digital storytelling, she’s not simply maintaining with traits—she’s creating them.
6. Josh Whitaker
With over 20 years of expertise in advertising and marketing, technique, and digital innovation, Josh Whitaker has constructed iluminere right into a go-to company for full-funnel digital advertising and marketing and influencer campaigns. As a Managing Companion, he combines creativity, expertise, and media to ship high-impact advertising and marketing methods that drive actual enterprise progress.
Based in 2014, iluminere is greater than only a digital company—it’s a advertising and marketing powerhouse that helps manufacturers lower by means of the noise with daring, data-driven methods. The company makes a speciality of social media administration, digital promoting, and influencer advertising and marketing, crafting campaigns that have interaction audiences and maximize ROI.
Whitaker and his workforce consider in aggressive innovation, always testing and refining methods till they discover profitable options. This fail-fast, adapt-fast mentality has positioned iluminere as a pacesetter in digital transformation, serving to manufacturers join with the suitable influencers, optimize content material, and switch engagement into conversions.
Earlier than co-founding iluminere, Josh held management roles at The LOOMIS Company, To Create Motion, and Purple Bull, the place he honed his experience in advertising and marketing technique, model improvement, and digital media. His background in serving to challenger manufacturers offers him a novel perspective on the best way to maximize affect with out overspending—a philosophy that defines iluminere’s strategy at present.
7. Asheesh Bhardwaj
For over 15 years, Asheesh Bhardwaj has been on the forefront of digital advertising and marketing, influencer strategy, and model storytelling. As Founder and CEO of Addictive Media, he has constructed an modern company that blends creativity with data-driven execution, serving to manufacturers join with their audiences in significant methods.
Based in 2008, Addictive Media makes a speciality of influencer advertising and marketing, social media campaigns, and model administration, curating influencer partnerships that resonate with goal audiences and drive actual engagement. With an enormous influencer community spanning a number of industries, Addictive Media ensures manufacturers collaborate with the suitable voices to maximise visibility and affect.
Asheesh’s experience extends past influencer advertising and marketing—his background in UI/UX design, digital technique, and progress advertising and marketing offers him a novel means to craft seamless model experiences. From boosting natural site visitors by 347% to rising social media followings from 10K to 2M, his strategy to digital branding is each extremely inventive and performance-driven.
Past Addictive Media, Asheesh has performed a pivotal function in progress advertising and marketing for main manufacturers and continues to push the boundaries of influencer-driven campaigns. With a ardour for innovation and a dedication to delivering measurable outcomes, he’s shaping the way forward for digital advertising and marketing, influencer technique, and model engagement—one inventive marketing campaign at a time.
8. Jordan Nix
Because the Founder and Chief Advertising and marketing Officer of The Nix Company, she has constructed a full-service company that blends strategic storytelling with daring, eye-catching design to assist manufacturers stand out within the digital house.
Based in 2018, The Nix Firm is a Dallas-based agency specializing in social media administration, content material creation, and influencer advertising and marketing. Whether or not working with worldwide sweet manufacturers, shopper packaged items, business actual property corporations, or startups, Jordan and her workforce develop customized advertising and marketing methods that drive engagement, model loyalty, and gross sales.
With a eager eye for design and a deep understanding of digital traits, Jordan has constructed an company that doesn’t simply sustain with social media shifts—it stays forward of them. From sourcing and negotiating influencer collaborations to managing full-scale model campaigns, The Nix Firm ensures that each partnership maximizes visibility and affect.
Earlier than launching The Nix Firm, Jordan honed her experience as Director of Social Media & Digital Advertising and marketing at Worldwide Meals Associates, crafting model methods and influencer-driven campaigns for nationwide and world manufacturers. Her expertise in e-commerce, digital promoting, and group engagement makes her a trusted chief within the influencer advertising and marketing house.
9. Benjamin B. Kaplan
Few leaders in influencer advertising and marketing and digital PR carry the analytical precision and viral advertising and marketing experience of Benjamin B. Kaplan. Kaplan, the Founder and CEO of TOP Agency, has constructed a worldwide advertising and marketing powerhouse that seamlessly integrates influencer advertising and marketing, public relations, and data-driven technique to assist manufacturers break by means of the noise.
Based as a community of specialised companies, TOP Company operates in 20+ international locations, providing manufacturers full-service influencer advertising and marketing options that transcend conventional outreach. By specializing in mid-tier influencers who’ve achieved viral success, Kaplan’s workforce ensures genuine, high-impact model partnerships that drive measurable outcomes.
TOP Company doesn’t simply join manufacturers with influencers—it optimizes your entire course of, from sourcing and negotiations to content material creation, marketing campaign execution, and analytics. With proprietary strategies like A/B testing PR pitches and analyzing viewers sentiment, Kaplan has reworked influencer advertising and marketing right into a scientific self-discipline.
A Harvard-trained economist, Kaplan’s profession spans media, expertise, and strategic communications. Earlier than founding TOP Company, he was a syndicated columnist, media spokesperson for main manufacturers like Dr. Pepper, and a visitor knowledgeable on Oprah and Good Morning America. His means to mix storytelling with information has made him a sought-after thought chief in viral marketing and viewers progress methods.
Shaping the Future: Dallas’ Influencer Advertising and marketing CEOs Main the Cost
The success of viral campaigns like 101Media’s Cotton Sweet Bacon on a Stick proves that influencer advertising and marketing is each an artwork and a science. However behind each viral second is a visionary CEO turning engagement into enterprise affect. From Amber Venz Field revolutionizing e-commerce with LTK to Ahmed Khalaf’s data-driven methods at POMOROI, these leaders are redefining the best way manufacturers join with audiences. Whether or not by means of AI-powered insights, influencer collaborations, or daring inventive storytelling, these CEOs are setting new requirements for the influencer advertising and marketing service corporations in Dallas—proving that innovation is the true forex of digital success.
Concerning the Creator
Author
Jacqueline Zote is a contract author and content material producer. She writes for main blogs within the digital advertising and marketing house. Her areas of experience embrace influencer advertising and marketing, social media advertising and marketing, social media administration, and content material advertising and marketing.
