Prime Black Owned and Based Magnificence Manufacturers in Influencer Advertising
The sweetness business is traditionally a really aggressive house that may be onerous to interrupt into. Nevertheless, influencer advertising has offered one avenue for manufacturers with extra numerous homeowners and founders to interrupt into the market.
In response to a latest influencer marketing statistic report, 61% of US shoppers usually tend to buy a product from a model if an influencer they know and belief posts about it.
So which diversely owned and based manufacturers are successful at reaching shoppers by way of influencer advertising?
Under is an inventory of among the black owned and based magnificence manufacturers which have earned the best Brand Vitality Score (VIT) in 2023.
Prime Black Owned and Based Magnificence Manufacturers by VIT
- Fenty Magnificence: 652K VIT
- Pat McGrath: 235K VIT
- Juvia’s Place: 173K VIT
- Mielle Organics: 93.3K VIT
- Danessa Myricks Magnificence: 83K VIT
- Briogeo Hair Care: 43.7K VIT
- Shea Moisture: 41.7K VIT
- Sample Magnificence: 33K VIT
- Topicals: 29.4K VIT
- LYS Magnificence: 27.6K VIT
- Carol’s Daughter: 22.9K VIT
- Camille Rose: 22K VIT
- Magnificence Bakerie: 20.4K VIT
- Keys Soulcare: 18K VIT
The Methodology for Discovering Prime Magnificence Manufacturers: Black Owned and Based
This report was created by Traackr, the influencer advertising platform for performance-driven entrepreneurs. Constructed to deal with probably the most advanced packages, but nimble sufficient for small groups that must do all of it. For the aim of this research, we analyzed influencers in the USA who produced content material mentioning one of many 1,737 US magnificence manufacturers from our Beauty Brand Leaderboard between January 2023 – December 2023.
What’s the Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, taking into consideration visibility, affect, and model belief. You may find out how VIT is calculated in this whitepaper.
Easy. By aggregating a number of information factors into one, VIT supplies a single metric for fulfillment that can be utilized to benchmark and monitor developments.
Clear. The VIT methodology is straightforward to know and extremely actionable in uncovering the place to speculate to drive affect.
Significant. VIT is predicated on identified model levers and has been optimized by machine studying to correlate with enterprise metrics on the model stage.
You can learn more about VIT here.
