Prime Mature Skincare Manufacturers in Influencer Advertising
The second for inclusivity within the magnificence business is right here. On the prime of the record? Creators main actual conversations about mature skincare, and types creating merchandise which are inclusive for mature pores and skin.
We just lately shared our rising and top beauty influencers #Over40 list, and figured it was time to have a look at some manufacturers too.
So which manufacturers are main the mature skincare dialog, and successful at reaching shoppers through influencer advertising and marketing?
Under we offer a listing of a number of the most affect manufacturers for the mature skincare class and dialog, ranked by Brand Vitality Score (VIT) in 2024 thus far.
Prime Mature Skincare Manufacturers by VIT
1. Neutrogena
- 11K VIT Rating
- 357 activated influencers
- 569 mentions
2. L’Oréal Paris
- 7.7K VIT Rating
- 464 activated influencers
- 707 mentions
3. Estee Lauder
- 7.5K VIT Rating
- 390 activated influencers
- 706 mentions
4. Skinceuticals
- 6.7K VIT Rating
- 737 activated influencers
- 1,918 mentions
5. Clarins
- 5.7K VIT Rating
- 536 activated influencers
- 791 mentions
6. CeraVe
- 5.3k VIT Rating
- 285 activated influencers
- 491 mentions
7. Olay
- 4.5K VIT Rating
- 233 activated influencers
- 122 mentions
8. Maybelline
- 4.3K VIT Rating
- 476 activated influencers
- 187 mentions
9. Charlotte Tilbury
- 4.2K VIT Rating
- 364 activated influencers
- 795 mentions
10. Lancôme
- 4.0K VIT Rating
- 1,088 activated influencers
- 627 mentions
The Methodology for Discovering the Prime Mature Skincare Manufacturers
This report was created by Traackr, the influencer advertising and marketing platform for performance-driven entrepreneurs. Constructed to deal with essentially the most complicated packages, but nimble sufficient for small groups that must do all of it. As a way to examine affect and shopper sentiment, we compiled the next knowledge from analyzing a pattern set of 113,517 magnificence, style, and life-style creators positioned in the USA and Europe between Jan 1, 2024 and Oct 28, 2024.
What’s the Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, bearing in mind visibility, affect, and model belief. You’ll be able to find out how VIT is calculated in this whitepaper.
Easy. By aggregating a number of knowledge factors into one, VIT offers a single metric for achievement that can be utilized to benchmark and monitor tendencies.
Clear. The VIT methodology is straightforward to know and extremely actionable in uncovering the place to speculate to drive affect.
Significant. VIT is predicated on recognized model levers and has been optimized by way of machine studying to correlate with enterprise metrics on the model stage.
You can learn more about VIT here.
How do manufacturers use the Model Vitality Rating (VIT)?
Manufacturers use VIT to measure the success of their influencer advertising and marketing packages, but additionally to set tangible goals and KPIs.
If you’re in search of a particular instance of a model that does this effectively, look no additional than Shiseido.
- The objective: Utilizing Traackr’s Model Vitality Rating (VIT) as a strategy to measure the affect of its influencer advertising and marketing program, Shiseido’s objective was to develop its general VIT rating in 2021, and enhance its efficiency within the visibility and affect classes.
- The technique: The Shiseido crew took a 3-pronged method to assembly their 2021 formidable objectives which included:
- Prioritizing video content material
- Executing experiential moments and occasions
- Leveraging on-brand VIP expertise
- The outcomes:
- 54% enhance with general VIT rating
- 36% enhance in attain & video views
- 40% enhance in engagement fee
Read Shiseido’s full influencer marketing case study here.
