Influencer marketing is formally the cherry on high of the packaged meals trade. With the advertising and marketing sector dealing with exponential development, with some estimates placing it at round $32.55 billion by the end of 2025, it is clear that influencers are scooping up a hefty share of the advertising and marketing finances. However right here’s the candy twist: manufacturers are leaning into micro and nano influencers, who’re serving up excessive engagement and a much-needed dose of authenticity.
Gone are the times of one-off promotions—as we speak, long-term collaborations are the key ingredient for creating actual, relatable content material. And one marketing campaign that actually proves the purpose? Little Moons’ #LittleMoonsChallenge on TikTok.
By strategically combining native content material with a pointy advert marketing campaign, they stirred up a frenzy that not solely raised consciousness however skyrocketed their gross sales—proof that when influencers and types join authentically, the outcomes could be mouth-watering.
This strategy highlights how micro and nano influencers are more effective than ever in creating real connections with the target market, driving each engagement and conversions. Little Moons’ success story exhibits that the suitable mix of natural engagement, influencer partnerships, and strategic advertisements can create an ideal storm of name visibility and gross sales.
So let’s go over probably the most spectacular influencer marketing campaigns from the Packaged Meals sector.
1. Frozen Pizza, Reimagined: Outsiders Pizza Firm’s Slice of Millennial Success
Who says frozen pizza is only for late-night examine classes and bachelor pad dinners? Due to a savvy collaboration between Belle Communication and Nestlé’s Outsiders Pizza Company, the frozen pizza class acquired a critically cool makeover.
By tapping into the quirky world of micro and niche influencers, Outsiders Pizza turned the go-to snack for millennials—not simply an afterthought within the frozen meals aisle.
Strategic Strategy: Discovering the Proper Slice of Influencer Pie
- Focusing on Relatable Influencers: Overlook the big-name influencers hawking every thing from pores and skin cream to automobile insurance coverage—this marketing campaign zeroed in on micro and area of interest influencers. Suppose tattoo artists, drag performers, and enterprise homeowners, all of whom maintain deep, genuine connections with their audiences. These are the influencers millennials belief—not those pushing sponsored content material for a paycheck.
- Instagram and TikTok Dominance: The platforms had been a no brainer—Instagram and TikTok are millennial catnip. Each are visually pushed and make it straightforward to share relatable, artistic content material, which is strictly what Outsiders Pizza wanted to seize consideration and construct model affinity.
- Sampling Occasions: As a result of nothing beats really tasting the product, Belle Communication hosted sampling occasions that introduced 1000’s of potential prospects face-to-face with the frozen pizza. Free pizza? Now that will get millennials on board.
Influencer-Pushed Success: Reaching Past the Freezer Aisle
Outsiders Pizza wanted a contemporary take, and the influencer partnerships offered simply that. Over 70 influencers took to their platforms to showcase the model’s persona, sharing their private pizza experiences—from unboxings to artistic methods of topping off a frozen pie. The outcome? A marketing campaign that resonated deeply with millennials. In any case, who can resist a pizza slice that feels authentically theirs?
By selecting influencers who might communicate the language of their followers—whether or not it was by way of a artistic TikTok dance or a tattoo artist’s unfiltered evaluate—Outsiders Pizza prevented sounding like an overzealous advert and as an alternative turned part of on a regular basis conversations. It’s the form of advertising and marketing millennials are right here for: natural, actual, and deliciously relatable.
Belle Communication
Key Outcomes: A Pizza Pie with Additional Slices of Success
- Nationwide Enlargement: What began as a regional take a look at market took off nationwide, because of the large engagement the marketing campaign garnered.
- Social Engagement: With over 70 influencers onboard, the marketing campaign not solely elevated model consciousness but additionally generated over 260k social media impressions.
- Sampling Success: Occasions that includes free samples didn’t simply get individuals speaking—they acquired individuals shopping for, leading to over 1,000+ pizza slices sampled.
This marketing campaign proves that if you mix influencer authenticity with a product that speaks to a millennial viewers, you can also make even frozen pizza stylish. It wasn’t nearly pushing product—it was about making a vibe, a group, and most significantly, a real connection.
2. Instantaneous Noodles Go Connoisseur: The TikTok Marketing campaign That Turned Ramen Right into a Development
Transfer over, avocado toast—there’s a brand new meals development on the town, and it’s all about fancy ramen. In contrast to different campaigns, this one is considerably completely different. As an alternative of specializing in a brand-agency connection, we checked out the preferred hashtags on TikTok associated to packaged meals and located one thing unbelievable.
The rise of prompt noodles, significantly on TikTok, has flipped the script on what was as soon as thought of a fast, budget-friendly meal into a classy, customizable dish that Gen Z cannot get sufficient of.
For those who thought ramen was only for broke faculty college students, suppose once more: it’s now the star of gourmand meals, and this influencer-driven marketing campaign is the rationale why.
Strategic Strategy: Turning Instantaneous Noodles Right into a Culinary Canvas
- Influencer Engagement: With TikTok as the first stage, food bloggers, cooks, and lifestyle influencers are taking heart stage to showcase how ramen may very well be elevated right into a foodie masterpiece. Influencers like Clement Leung (@insta.noodls) tapped into the rising development of “ramen hacks,” providing every thing from spicy Sriracha upgrades to elaborate broths and toppings. The purpose? To show ramen from a primary meal into an Instagram-worthy expertise.
- Multi-Platform Technique: These movies do not simply cease at TikTok. Instagram is used for polished images of gourmand noodles, whereas YouTube gives in-depth cooking tutorials, making a well-rounded content material ecosystem. Standard hashtags like #ramenhacks unfold like wildfire, amplifying the message and inspiring customers to get artistic with their noodles.
- Gen Z-Centric Focus: Campaigns particularly goal Gen Z—social media-savvy foodies who crave developments and customization. By way of the usage of relatable, genuine influencers, campaigns resonate deeply with its audiences, showcasing how prompt noodles may very well be a enjoyable, experimental meal.
@insta.noodls Ranking Butter Rooster Tantanmen made by @Chef Dev ♬ Makeba – Jain
Influencer-Pushed Success: From Scholar Staple to Instagram Star
The true magic of those campaigns is of their capability to rebrand prompt noodles. What was as soon as seen as a primary, no-frills meals has turn into a flexible, upscale choice because of influencer creativity. TikTok videos of ramen being remodeled into every thing from spicy miso bowls to decadent truffle-infused delights not solely captivates customers but additionally results in tangible outcomes.
- Gross sales Development: The impression on gross sales was clear. Since these movies began displaying up on TikTok, Ocado, a UK grocery retail enterprise, has reported a 50% improve in prompt noodle gross sales, with a 35% rise in searches for ramen noodles—proof that TikTok developments have the ability to translate into real-world purchases.
- Elevated Engagement: The hashtag #ramenhacks has sparked a user-generated content wave, with followers posting their very own noodle improvements. This natural engagement helps campaigns transcend influencer content material and fosters a vibrant group of noodle fans.
- Model Notion Shift: Such campaigns have efficiently repositioned prompt noodles from a low-status, “just-add-water” meals to a gourmand, customizable culinary delight. By leaning into creativity and upscale ingredient mixtures, the marketing campaign gave prompt noodles an entire new identification.
Tendencies like this show that even probably the most humble of meals could be remodeled right into a social media sensation with the suitable influencer technique. By embracing TikTok developments, collaborating with meals influencers, and showcasing ramen’s versatility, now we have elevated prompt noodles from a pantry staple to a trendsetting meal. And this presents a wonderful alternative for packaged meals manufacturers to get artistic and hop on the development.
3. Snack Bars, Actual Moments: How Influencers Made Guilt-Free Snacking a Way of life
In a crowded snack market the place each model claims to be “guilt-free,” standing out could be as difficult as discovering a wholesome snack that really tastes good. However this packaged snack bar marketing campaign nailed it—because of a mix of genuine content material, strategic influencer partnerships, and a few sensible platform decisions.
This is a better have a look at how this campaign went from snack to success.
Strategic Strategy: Authenticity Over Advertisements
- Driving Consciousness and Model Messaging: The marketing campaign’s major purpose was easy however essential: seize consideration and inform the story of this snack bar’s dietary advantages. As an alternative of counting on flashy advertisements, the model turned to over 800 U.S.-based micro-influencers on Instagram and TikTok, tapping into the each day routines of ladies and moms aged 25 to 40. The message? This snack matches seamlessly into “me time” moments whereas being nutritious and scrumptious. You recognize, the form of snack that makes you be ok with what you are consuming whereas binge-watching your favourite present (no judgment right here).
- Content material That Lasts: In an period of fleeting developments, creating evergreen content material was key. With full utilization rights to influencer-generated content, the model constructed a library of over 3,000 posts. These posts had been then repurposed throughout varied channels, guaranteeing that the marketing campaign stayed alive even when conventional content material creation was hit-or-miss. Consider it as a well-stocked snack pantry—all the time there if you want it.
- Leveraging Later’s Platform: Managing a marketing campaign with 824 influencers might have been chaotic, however Later’s influencer marketing platform made it a breeze. It streamlined every thing from communication to monitoring content material, conserving the crew in sync and the influencers empowered to ship real, relatable content material.
Influencer-Pushed Success: Micro-influencers, Macro Outcomes
- Engagement Charges That Pop: The true star of this marketing campaign was the extent of engagement. With an common engagement price of 14%, the marketing campaign not solely exceeded trade requirements but additionally proved that micro-influencers, when chosen proper, can yield severe outcomes. Why go huge when you may go genuine?
- Value-Efficient Attain: At simply $0.16 per engagement, this marketing campaign proved that influencer advertising and marketing doesn’t want to interrupt the financial institution. The price-efficiency speaks volumes—getting high-quality, relatable content material at such a low value per engagement is the influencer advertising and marketing dream.
- Variety Achieved Proper: The marketing campaign wasn’t nearly numbers; it additionally checked a key field for inclusivity. The content material featured a various vary of backgrounds, aligning with the model’s dedication to resonate with a large viewers. As a result of in as we speak’s world, authenticity isn’t nearly how actual one thing feels—it’s about how consultant it’s.
Snacking Redefined
This marketing campaign wasn’t nearly promoting a snack bar—it was about making it part of individuals’s on a regular basis lives, displaying that being wholesome doesn’t should imply sacrificing taste or enjoyable. With its influencer-powered strategy, a eager concentrate on genuine content material, and measurable success, this marketing campaign proves that typically, one of the simplest ways to promote a product is by letting individuals see it, share it, and revel in it in their very own, real-life moments.
4. Flavourful Success: How Connoisseur Solo Turned Up the Warmth with Influencer Advertising
In relation to standing out within the crowded world of packaged meals, a easy unfold can usually get misplaced within the butter dish. However Connoisseur Solo, the vegan different developed by Upfield, determined to tackle this problem headfirst with a mouthwatering influencer marketing campaign that not solely raised consciousness however acquired the web cooking.
Strategic Strategy: Mixing Up Social Media with the Proper Elements
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Focused Platforms: TikTok and Instagram—two platforms identified for his or her hungry audiences—served as the right stage for Connoisseur Solo’s debut. These channels thrive on contemporary content material that conjures up and engages, making them supreme for introducing a brand new product. From the beginning, the technique was easy: make Solo Connoisseur stand out from the ocean of butter-based recipes.
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Influencer Combine: The marketing campaign was a recipe for fulfillment, mixing influencers from high, medium, and lower tiers of the meals world. The goal? To succeed in various audiences and present that Solo Connoisseur might work for everybody, from the house cook dinner to the foodie influencer. These content material creators weren’t simply selling a product—they had been cooking with it, sharing their real experiences, and presenting the unfold in ways in which felt accessible, heat, and alluring.
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Branded Expertise: Within the first part, influencers obtained a rigorously crafted bundle—Solo Connoisseur, a branded slicing board, and recipe playing cards. This wasn’t only a product drop; it was a considerate strategy that inspired influencers to seize all the course of. In part two, they showcased their culinary creations, inviting followers to hitch them within the joyous second of tasting, sharing, and celebrating the flexibility of Solo Connoisseur.
Influencer-Pushed Success: Cooking Up Extra Than Simply Buzz
The outcomes? Nothing wanting scrumptious. The marketing campaign surpassed its view purpose by an extended shot—523,600 views in comparison with the 120,000 goal. With 4,900 likes, 2,400 saves, and 261 sticker faucets, the numbers show that the viewers wasn’t simply scrolling—they had been partaking.
The timing of this marketing campaign, proper earlier than the festive season, was additionally a stroke of genius. Belgians, identified for his or her love of conventional vacation feasts, had been primed to embrace a brand new, vegan-friendly different to butter. By positioning Solo Connoisseur as a high quality selection for Christmas dinners, the marketing campaign turned a humble unfold into the star of the present.
A Nicely-Executed Recipe for Success
Connoisseur Solo’s influencer advertising and marketing marketing campaign was the right mix of technique, timing, and execution. By mixing the suitable influencers with partaking content material, Upfield and June20 efficiently turned an on a regular basis product right into a festive must-have. In an trade the place even the smallest misstep can result in a flop, this marketing campaign delivered outcomes that stick—identical to the right butter substitute.
5. Snack Assault: Dryfruitzone’s Taste-Fueled Influencer Marketing campaign
When your product is as daring and quirky as Pizza Cashews and Peri Peri Almonds, you want a marketing campaign that packs simply as a lot punch. Dryfruitzone knew it wasn’t nearly pushing the most recent snack developments however about authentically sharing the expertise of tasting these wild flavors. Enter influencer advertising and marketing—the place creativity, taste, and social media collide in a deliciously efficient approach.
Strategic Strategy: Taste Meets Authenticity
- Influencer Choice: Dryfruitzone didn’t accept simply any influencer. They sought out micro-influencers inside the meals, life-style, and well being areas on Instagram and TikTok. These had been the content material creators who didn’t simply have followers; they’d engaged communities that trusted their opinions. It’s the distinction between asking your good friend what to eat and asking somebody with a built-in, loyal following of foodies who take each suggestion critically.
- Content material Technique: The marketing campaign was designed to showcase the product in all its glory. Influencers unboxed the merchandise, taste-tested them, and even whipped up artistic recipes, all whereas sharing the expertise through Tales, Reels, and TikTok movies. The true magic right here was in how these influencers made Dryfruitzone’s snacks look irresistible.
- Marketing campaign Length: With a four-week run, Dryfruitzone made certain the thrill didn’t simply simmer down after per week. This sustained engagement helped reinforce the message that Dryfruitzone’s distinctive snack flavors had been right here to remain, creating an ongoing dialog.
Instruments and Platforms: The place Taste Meets Social Media
Instagram & TikTok had been the right stage for showcasing Dryfruitzone’s snacking improvements. Whereas Instagram Reels and Tales created visually engaging content material, TikTok’s short-form videos ensured that the enjoyable and funky vibe of the flavors unfold like wildfire. Each platforms are a playground for snack-loving influencers, making them the right match.
6. Crunching the Numbers: How EIT Meals West Made Sustainable Snacking Stylish
In relation to packaged meals, “modern” and “sustainable” aren’t precisely the primary phrases that come to thoughts—till now. EIT Meals West, supported by Vlaanderen Circulair, launched an influencer marketing campaign that took Belgian foodies on a culinary journey past their typical snack aisle.
By introducing sustainable and even insect-based snacks to the plenty, the marketing campaign aimed to problem typical meals habits—and it didn’t draw back from getting artistic with the way to do it.
Strategic Strategy: Mixing Bugs with Toast, and the Bloggers Who Offered It
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Influencer Collaboration: The recipe for fulfillment right here was easy—discover meals influencers who might make something look scrumptious. 4 outstanding Belgian meals bloggers, together with Roeckiesworld, The Messy Chef, and Chloe Kookt, had been chosen for his or her credibility and fascinating presence. These influencers weren’t simply there to submit fairly photos; they turned ambassadors for a extra sustainable, wholesome future. Their job? Create genuine content material round merchandise like insect snacks and beer-based toasts, and current them as the way forward for Belgian snacking. No small feat, however these influencers knew the way to make even the weirdest bites look appetizing.
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Platform Selection: To succeed in the broadest potential viewers, the marketing campaign cleverly tapped into quite a lot of platforms—Instagram, Fb, and YouTube. Instagram posts and tales offered mouth-watering visuals, whereas YouTube supplied the right area for deeper dives and product opinions. Whether or not it was unboxing, recipe integrations, or informal product opinions, the content material was designed to really feel actual, relatable, and, dare we are saying, scrumptious.
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Engagement & Belief: Overcoming the preliminary skepticism in direction of bugs in snacks was no straightforward job. However with clear communication, detailed product information, and a sprinkle of appeal from the influencers, the marketing campaign turned potential weirdness into curiosity. Because of this, the merchandise sparked quite a few inquiries about availability, displaying that, when influencers communicate authentically, customers pay attention.
Key Outcomes: From Skepticism to Snack Obsession
The marketing campaign launched modern meals merchandise to practically 34,000 Belgian customers. Not unhealthy for snacks that sound like one thing out of a science fiction film. Constructive viewers interactions flooded in, with numerous questions on the place to seek out these sustainable snacks. In influencer advertising and marketing, that’s the gold customary: when your viewers doesn’t simply admire the product however desires to purchase it.
Past the thrill, the marketing campaign succeeded in putting sustainable consuming firmly within the Belgian meals dialog, giving these startup meals manufacturers a stable platform for future development.
The Secret Ingredient for Packaged Meals Success
Influencer collaborations are reworking the packaged meals panorama, with micro and nano influencers main the cost. Lengthy-term partnerships, authenticity, and inventive campaigns, resembling Little Moons’ viral TikTok challenge and Outsiders Pizza’s millennial success, are key drivers.
Because the sector grows, manufacturers should embrace these methods, leveraging influencers to construct deeper connections and increase engagement. Future developments recommend that personalization and multi-platform approaches will dominate—manufacturers ought to innovate and experiment to remain forward.
Concerning the Creator
Author
Kalin Anastasov performs a pivotal function as an content material supervisor and editor at Influencer Advertising Hub. He expertly applies his search engine optimization and content material writing expertise to reinforce each bit, guaranteeing it aligns with our pointers and delivers unmatched high quality to our readers.
