Top TikTok Marketing Strategies for Travel Gear & Accessories Brands to Drive Sales

TikTok is formally the digital runway for journey equipment, and for those who’re not getting in on the motion, properly, you are lacking the aircraft. With the journey equipment market projected to soar to $3.68 billion by 2032, it’s secure to say this business is booming, and TikTok is making all of it occur.

The key? Shoppable movies, influencer magic, and the irresistible pull of interactive content material. As TikTok continues to combine seamless buying options and influencers take over live shopping streams, the traces between searching, shopping for, and discovering are blurrier than ever.

Take Monos, for instance. The Canadian journey gear model didn’t simply be part of the TikTok occasion—they owned it. By leveraging Video Shopping Adverts and collaborating with influencers, they turned Black Friday and Cyber Monday into an enormous gross sales fest, all whereas making the buying expertise really feel like a TikTok scroll moderately than a conventional advert.

With a 205% ROAS and 45% decrease CPA, it’s clear that TikTok’s social commerce recreation is a pressure to be reckoned with.

So, how did they do it? Let’s break down the technique behind Monos’ TikTok triumph and discover the very best practices for journey gear manufacturers trying to dominate the platform. Hold studying to unlock the secrets and techniques!

Image this: you’re casually scrolling via TikTok, half-watching dance trends (you’re completely not attempting to study the newest viral strikes), when—bam! There’s a shiny suitcase, simply casually gliding throughout the display prefer it’s received its personal runway. Now you’re .

And similar to that, you’ve clicked, and inside seconds, you’re one step nearer to purchasing that excellent baggage you didn’t even know you wanted. Welcome to the magic of shoppable video adverts.

While you’re within the journey gear recreation, the trick isn’t nearly exhibiting off your merchandise—it’s about making your adverts as seamless and as impulsive as your final on-line buy. TikTok’s Video Buying Adverts allow you to weave your merchandise proper into the TikTok expertise, making it inconceivable for viewers to withstand clicking that “Purchase Now” button.

The wonder? No want to go away the app to make a purchase order. It’s like magic, however with higher baggage.

Monos, a Canadian journey model, took TikTok’s Video Buying Adverts for a spin throughout Black Friday & Cyber Monday, and the outcomes had been nothing in need of a buying miracle. By showcasing their smooth baggage in inventive, genuine movies, they received TikTok’s travel-savvy crowd to concentrate and—spoiler alert—purchase.

And by using TikTok’s interactive options like countdowns and show playing cards, they turned their gross sales occasion right into a social media rollercoaster.

The true kicker? Monos not solely captured curiosity however boosted conversions by making buying easy and native to the TikTok expertise. Discuss hitting all the precise notes with the viewers!

@aliciaamaclaren Pack with me for a piece journey to ✨Vancouver✨ @monostravel is definitely one of the best ways to journey in consolation and in type! That includes the beautiful Carry-On Professional Plus in Olive inexperienced 🫒, Metro Beauty Case in ivory, carrying the Algarve Costume in Dune Grass and I will even be bringing alongside my Metro Tote in ivory vegan leather-based for day journeys within the metropolis! #monospartner #monostravel #monostravelcompanion #vancouvercreator #vancouverinfluencer #vancouverbc #packwithme #travelwithme ♬ MISGUIDED – finetune

Outcomes & Evaluation

By leaning into shoppable video adverts, Monos turned TikTok’s addictive scroll right into a buying spree. The outcomes communicate for themselves: +18% CTR, reaching a +205% ROAS, and -45% CPA. The key sauce? They gave their viewers precisely what they wished—genuine content material with a facet of comfort.

Key Takeaway

For those who’re promoting journey gear, your TikTok content material should do extra than simply entertain—flip it into a simple buying expertise! Use shoppable video adverts to present your viewers what they need when they need it, and watch your gross sales take off like a jet on a runway.

JanSport nailed this once they launched a TikTok campaign with a Gen-Z suppose tank (as a result of who else would know what Gen-Z desires?). Partnering with influencers like Bella Cuomo and Nessa Barrett, JanSport didn’t simply exhibit their backpacks—they created a complete problem, the #unpackthatchallenge.

The influencers received actual about their expertise, exhibiting how their JanSport luggage match completely into their at-home lives. A wave of user-generated content adopted, showcasing how JanSport luggage can be utilized to assist fulfill journey targets.

@jansport if you packed all of it in a carry-on and a backpack #JanSport #JanSportVenturePack #VenturePackSystem #VenturePack #Travel #SpringBreak #SpringBreak2025 #TravelHack #TravelBags #MustHaveBags #MustHaveTravelBags #TravelBackpacks #Backpacks #JanSportBag #collegespringbreak #GapYear #Vacation #backpacking #backpackingtips #backpackinglife #gapyearstudent #gapyeartravel ♬ original sound – JanSport

JanSport’s marketing campaign wasn’t nearly promoting journey luggage—it was about connecting with a technology in a significant manner. They didn’t simply present product specs; they confirmed actual individuals utilizing their merchandise in real-life moments.

Outcomes & Evaluation

JanSport’s TikTok influencers created a wave of engagement and dialog, turning their branded marketing campaign right into a viral sensation. The consequence? 3.7 million views and lots of of hundreds of likes in simply two days.

Key Takeaway

Need to seize Gen-Z’s consideration? Ditch the gimmicks and work with influencers who dwell your model. Make your content material genuine, relatable, and a pure match for his or her world—and watch your engagement soar. Authenticity wins each time.

For those who’re solely talking to your core viewers, you’re lacking a large alternative. The great thing about influencer partnerships is that they let you faucet into new markets whereas nonetheless holding issues contemporary and true to your model. A strong influencer strategy doesn’t simply imply discovering the largest title—it’s about discovering the precise match, somebody who’ll carry your merchandise to a completely new viewers.

However right here’s the trick: it’s not nearly partnering with any influencer—it’s about diversifying your partnerships. Take the street much less traveled and increase your attain by aligning with influencers from different segments. Get somewhat daring and use influencers to bridge the hole between your model and new clients.

Béis Baggage, recognized for its stylish, premium journey gear, had mastered the artwork of talking to its feminine viewers. However once they wished to broaden their attain and get extra males , they turned to TikTok influencers like NFL participant Isaac Rochell and menswear creator Michael Justin.

The consequence? A shocking Father’s Day marketing campaign, titled “Airport Dad“, that not solely showcased the fashionable baggage but in addition spoke on to the lads who had been able to embrace journey in type.

@beis Reintroducing: The Airport Dad. Baggage you’ll wish to declare. @GirlBossTown @Isaac Rochell @Michael Justin ♬ original sound – Beis Travel

By partnering with influencers who might communicate to a brand new demographic, Béis broke into the lads’s market and confirmed that their luggage had been extra than simply for girls—they had been for everybody.

Outcomes & Evaluation

The Airport Dad marketing campaign wasn’t only a enjoyable Father’s Day promo—it was a game-changer. By teaming up with male influencers, Béis was in a position to improve model consciousness and enchantment to a totally new demographic with out alienating their core viewers. The consequence? A broader buyer base and greater engagement throughout the board.

Key Takeaway

Need to break into a brand new market? Get strategic together with your influencer partnerships. Discover influencers from exterior your typical demographic and faucet into their viewers. This isn’t about pushing your product—it’s about connecting with individuals who won’t know they want your model but.

Now, we’re speaking about Airalo, the app that makes eSIMs as straightforward to seize as your passport on the airport. Airalo didn’t simply create one other advert—it tapped into the micro-influencer magic. These creators gave their viewers value-packed tips about avoiding sky-high roaming expenses whereas jetting off to locations far and large.

Airalo’s problem was clear: attain extra vacationers and get them to put in their app—particularly these between 18 and 35 within the U.S. Utilizing TikTok micro-influencers, Airalo didn’t simply push a product—they advised a narrative about saving cash on world roaming, all whereas sharing relatable journey eventualities.

@maddieborge #ad Journey with me to Bali! Utilizing @Airalo to ensure I’ve information from the second I contact down in 🇮🇩 Pssst! 🤫You get 3$ USD off your eSIM with the code MADDIEB3 (Hyperlink in bio!) #travel #travelvlog #travelwithme ♬ original sound – Maddie Borge

By specializing in micro-influencers, Airalo tapped into extremely engaged, area of interest audiences who had been able to obtain the app. They didn’t simply throw random adverts on the market—they used informative content material that was related to their audience’s wants. TikTok grew to become a conversion goldmine that stored the app in customers’ minds as they packed for his or her subsequent journey.

Outcomes & Evaluation

And did it work? Oh, you guess. 2.1 million video views, 12.3% engagement fee, and $0.23 CPI. That’s not simply success; that’s a journey development on TikTok.

Key Takeaway

Need to get these app installs hovering? Leverage TikTok micro-influencers to create genuine, value-driven content material that’s completely timed together with your viewers’s journey plans. While you make journey hacks really feel relatable and simple, your app installs will soar like a direct flight.

For manufacturers like Quad Lock, an Australian firm that makes rock-solid equipment to your adventures (we’re speaking about mountable cellphone circumstances and extra), that is the distinction between producing common gross sales and seeing a major enhance in buy worth.

As a substitute of specializing in getting as many conversions as potential, VBO helps you optimize in direction of the highest-quality conversions, these clients who’re able to put money into premium merchandise, not simply any low-cost knockoff.

Quad Lock determined to check TikTok’s VBO and refocused their advert spend to optimize for conversion high quality moderately than quantity. By splitting their funds into two teams—one which utilized VBO and one which didn’t—they had been in a position to measure which strategy led to the highest-value conversions.

@quadlock Are your bike handlebars thick like this? Hold watching… ⁠ ⁠Elevate your journey with the NEW Handlebar Mount Professional – Massive version.⁠ ⁠#fyp #quadlock #motorcycle #harleydavidson #softail #chrome #harleydavidsonmotorcycles ♬ original sound – Quad Lock

Outcomes & Evaluation

The outcomes of VBO had been clear: 35% decrease value per acquisition (CPA) and higher-value gross sales. Quad Lock didn’t simply get extra clicks; they focused consumers who had been prepared to spend extra, in the end delivering better ROI. This technique didn’t simply push out adverts to the plenty—it was precision advertising and marketing at its finest.

VBO allowed Quad Lock to optimize for buy intent, making certain that their funds was used extra successfully by reaching those that had been most probably to purchase at a better worth. With VBO, they had been in a position to spend much less whereas making extra significant conversions.

Key Takeaway

For those who’re within the journey gear market, specializing in conversion high quality is vital to scaling your gross sales. Worth-Primarily based Optimization ensures your funds is spent on high-value clients, concentrating on those that are able to spend extra on premium merchandise. So, optimize not only for clicks, however for the proper clicks—people who result in significant gross sales and better ROI.

The important thing to creating must-have journey gear is positioning it as not simply nice-to-have, however non-negotiable—the form of gear that completes the expertise. That is the place Salomon’s trainers stepped in. They didn’t simply wish to promote footwear; they got down to personal the narrative that their merchandise had been indispensable for anybody severe about outside adventures.

Salomon’s technique was easy: flip their footwear into the final word companion for vacationers, adventurers, and energetic explorers who demand efficiency and reliability from their gear.

Salomon didn’t simply promote footwear—they promoted a way of life. By leveraging over 100 influencers throughout key markets like Germany, France, and the USA, they positioned their new street operating shoe line as important gear for anybody who’s into operating, climbing, or any outside exercise the place efficiency issues. Whether or not it was a rugged path run or a mountain ascent, these footwear weren’t simply equipment; they had been the instrument that may get the job finished.

@salomon @danimarielister climbing in Patagonia #hiking #outdoors #mountains #hiketok ♬ son original – Salomon

The influencers didn’t simply put up fairly photos—they showcased their footwear in real-life, action-packed eventualities, proving that these footwear had been made to endure the hardest outside environments. This strategy ensured that Salomon wasn’t simply a part of the dialog within the outside neighborhood—they had been main it, establishing their footwear because the important piece of drugs each energetic traveler wants.

Outcomes & Evaluation

Salomon’s multi-market influencer technique generated 3.5 million impressions and stored the dialog alive, positioning their model because the go-to footwear for adventurers. By exhibiting their footwear in motion, they didn’t simply enhance consciousness—they demonstrated why their product was a must have for individuals who demand high quality and efficiency from their journey gear.

This wasn’t nearly promoting footwear—it was about advertising and marketing reliability and sturdiness in environments the place you may’t afford something much less.

Key Takeaway

If you wish to make your journey gear stand out, don’t simply promote it as a product—promote it as important gear to your viewers’s adventures. Use real-life eventualities, influencer partnerships, and performance-driven content material to indicate how your product isn’t simply good to have, however vital. When your gear turns into indispensable, that’s if you’ve really made it.