What’s TikTok? And may your model be creating content material for the extremely addictive video platform?
With over 2 billion downloads, TikTok is among the hottest social media platforms, and types of all sizes and shapes are beginning to sit up and take discover.
We’re supplying you with a fast overview of TikTok, why it’s rising in reputation, and how one can begin utilizing it on your model.
What’s TikTok?
TikTok is a video-sharing social community that permits its customers to create, share, and uncover brief movies.
Identified for being enjoyable, lighthearted, and humorous, the app’s viewers was initially reserved for dance-loving GenZ teenagers — however not anymore.
TikTok’s easy-to-use video instruments at the moment are being embraced by customers of all ages, with manufacturers, celebrities, and influencers leaping in on the hype.
Publishers like The Washington Post have amassed followings of 400K+ in lower than a 12 months, positioning themselves as a artistic powerhouse and shifting their attain to a brand new, youthful demographic within the course of.
And though TikTok nonetheless very a lot has its roots in dance tendencies and lip-sync challenges (with widespread TikTok Sounds often making it into the highest of the obtain charts), we’re seeing tons of recent revolutionary and artistic tendencies rising each single day on the platform.
There at the moment are viral TikTok tendencies for nearly each area of interest: animals, comedy lip syncs, vogue and wonder transitions, health exercises and ideas, digicam hacks, pranks, tutorials, and challenges.
One of many causes for TikTok’s rising reputation is how straightforward it’s to create and devour enjoyable and fascinating video content material.
The app is filled with cool video editing features and results that make it one of the versatile and easy-to-use editors on the market, irrespective of how restricted your expertise is of making video content material.
Able to take your TikTok technique up a notch? Watch our free 30-minute video on use TikTok to develop your model!
Ought to Your Model be on TikTok?
In a nutshell, sure!
Whereas on the floor, TikTok would possibly appear to be only a GenZ inhabitants lip-syncing and dancing, that’s the tip of the iceberg — TikTok’s viewers is constantly rising and evolving.
Companies like The Washington Put up, Fenty Magnificence, NFL, and Chipotle are all utilizing the app to their benefit, rising their group and selling their model.
With TikTok you’ll be able to attain a totally new viewers with low-cost movies that also look nice on your model.
Plus, the typical TikTok consumer spends almost 52 minutes of their day on the app — that’s a number of face time on your model to interact together with your viewers!
TikTok is house to actual, relatable, and bite-sized content material that retains you continually coming again for extra. And with a whole bunch of manufacturers already taking the plunge into the TikTok world (and killing it with their technique!), there’s by no means been a greater time on your model to affix TikTok.
ICYMI: Later is on TikTok! Comply with us for a TikTok tackle all the most recent social media tendencies and ideas!
What’s TikTok: Methods to Set Up Your TikTok Profile
Prepared to start out creating movies on TikTok? We’re going to provide the steps to arrange your TikTok profile.
It takes simply minutes and also you’ll be sharing TikTok movies very quickly!
Step #1: Obtain the App
Step one is to obtain the app (obtainable on Android or iOS). It’s also possible to join the platform instantly out of your desktop.
Step #2: Create Your Profile
After opening the app, click on on the “Me” icon on the backside of the web page. You’ll be redirected to a signup web page. Click on on the signup button.
TikTok will supply 4 other ways to enroll — by way of cellphone or electronic mail, Fb, Google, or Twitter.
After signing up, you’ll be requested on your birthday (this info received’t be displayed publicly) and to create your username (which you’ll change later).
Step #3: Setting Up Your Profile Image
For those who used “proceed with Fb, Google, or Twitter” choices to open your TikTok account, your profile image will routinely be set to the profile image from these channels.
However when you’d like to alter your profile image, click on the Edit profile button in your TikTok profile web page.
You’ll be able to change your profile image, add your bio, Instagram, and YouTube handles to your profile from this web page.
That’s it! Now you might be prepared to start out creating and sharing movies on TikTok.
What’s TikTok: An Overview of the App
The TikTok app makes it tremendous straightforward to find new, partaking content material.
There are 3 fundamental content material discovery factors within the app: the For You web page (a consumer’s default feed), Following feed, and the Discovery tab:
#1: For You Web page
TikTok’s coveted For You web page is the default content material feed for customers who open the app. Right here you’ll discover an limitless stream of instructed movies curated by the TikTok algorithm based mostly in your earlier exercise.
For every instructed video, you’ll have the choice to observe the creator, like, remark, and share on the right-hand facet of the display screen:
The extra individuals you observe and the extra you have interaction with the accounts you want, the extra personalised your feed will turn into!
It’s also possible to faucet on any video’s Sound to create your individual TikTok video to it. And when you’re feeling further artistic, you’ll be able to faucet the share icon and choose Duet to create a break up display screen response video.
#2: The Following Video Feed
When you’ve adopted a number of accounts, you’ll be capable to browse their newest movies by swiping left from the For You web page to your Following feed.
From right here you’ll be able to have interaction with the entire content material shared by the accounts you already observe.
#3: The Uncover Tab
Faucet the magnifying glass on the backside of your display screen to search out your Discovery feed.
Within the Uncover feed, you’ll be able to seek for trending movies, customers, sounds, and hashtags.
If you recognize the deal with of the account you want to observe, you’ll be able to seek for their identify right here too.
What’s TikTok: Utilizing TikTok’s Video Options & Results
The most effective issues about TikTok is its video instruments — it’s stuffed with helpful options and results to make your movies stand out from the gang.
In actual fact, final 12 months we tipped off our readers that TikTok was one of many best apps for creating Instagram Stories content material! So when you haven’t dipped your toes into TikTok, now’s the time.
Right here’s a fast overview of all of the options you should utilize in TikTok’s video creator:
#1: Flip
Select which digicam you need to use to shoot your TikTok video content material, front-facing (i.e. selfie digicam) or rear-facing.
#2: Velocity
Utilizing the velocity software, you’ll be able to decelerate or velocity up your recording. You need to use this on particular components of your recording, and regulate all through every section.
#3: Magnificence
The sweetness software is an AR filter that may disguise blemishes and easy out your pores and skin. This provides you with an “airbrushed” look.
#4: Filters
TikTokers rave in regards to the filters on the platform, and for good motive. They significantly give VSCO a run for his or her cash, and might be utilized earlier than or after recording. To use filters, choose the Filters button and swipe left to preview. It’s also possible to make your choice from the underside menu.
TikTok has even categorized filters that can assist you select what’s finest for no matter you’re capturing, together with Portrait, Panorama, Meals, and Vibe.
TIP: In line with TikTok cool woman @sarahhgrego, B6, S11, G3, and G6 are her go-to filters. To cite Sarah, “thank me later,” however these filters are a one-click method to level-up your footage.
#5: Timer
This lets you set an auto-record countdown if you wish to movie hands-free, and you may as well set how a lot of your video you need to file directly.
#6: Flash
Faucet the flash icon to show in your cellphone’s flashlight, and faucet it once more to show it off. Word: That is solely obtainable for the front-facing digicam.
#7: Sounds
On the prime of your display screen, you’ll discover a music be aware labeled “Sounds.” Faucet the button to decide on the music overlay or sound impact that you simply need to file with.
From the Sounds menu, you’ll be able to seek for a sound or use the curated Uncover tab to discover a trending sound. It’s also possible to shoot content material to any sound utilized in an present TikTok video by tapping the sound label and deciding on “Use this sound. ”
#8: Results
Choose the Results icon on the backside left of your display screen to open the Results tab. There are a whole bunch of results to select from, with classes together with: Trending, New, Particular Results, Interactive, Exercise, Magnificence, Face, Creative, and Animal.
TIP: You’ll be able to add an impact earlier than or after you shoot a video nonetheless, some might solely be obtainable earlier than you begin capturing.
What’s TikTok: Utilizing TikTok’s Video Editor
When you’ve completed recording all of your segments, you should utilize TikTok’s video editor to show your work right into a masterpiece.
On this stage of the creation course of, you’ll be able to add filters to your video, regulate and trim your clips, add voice results or a voiceover, and edit the quantity of your sounds.
Within the backside menu, you’ll be able to add or edit your sounds, add results, textual content, or stickers.
Able to get artistic? Comply with our Step-by-step Information to Creating Wonderful TikTok Movies on this blog post!
3 Causes TikTok May very well be Good for Your Social Technique
There’s little doubt that TikTok is rising at a price of hyperspeed, and increasingly more manufacturers are beginning to leap on board!
From fast and straightforward video edits, to with the ability to faucet into an entire new viewers demographic, TikTok could possibly be an incredible addition to your social arsenal.
Listed here are 3 the reason why TikTok content material could possibly be nice on your model:
#1: Stage-up Your Inventive Video Content material
With an excellent artistic video editor, manufacturers can shoot, edit, and submit video content material in flash.
No want for added video tools or skilled modifying software program — it will probably all be completed within the TikTok app.
Take Fenty Beauty — the cruelty-free make-up model took to TikTok to share on-the-fly, unfiltered movies of their group and merchandise.
A few of their merely shot movies have gained a whole bunch of 1000’s of likes, like this 15-second tutorial:
Plus, TikTok movies might be repurposed for different social platforms like Instagram Tales and Fb Tales!
#2: Faucet Right into a New Viewers Demographic
For those who’re trying to broaden your viewers, or perhaps faucet right into a youthful demographic, this could possibly be the fitting platform to start out experimenting with!
Take for instance @NowThisPolitics. You wouldn’t count on the political information writer to be on TikTok, however with their artistic method of highlighting information, their movies have gone viral with hundreds of thousands of views!
#3: Influencer Advertising is Nonetheless in its Infancy
In comparison with Instagram, influencer advertising and marketing on TikTok remains to be in its infancy. Which suggests it’s the proper time to start out partnering with influencers and content material creators to advertise your model or product on the app.
Earlier this 12 months, Target teamed up with TikTok influencer @victoriabachlet to advertise the Vera Bradley x Venus collection.
One sponsored submit (with the branded hashtag #verabradleyxvenus) racked up over 1M views and Victoria’s video acquired a whole bunch of feedback!
Searching for extra data and inspo? Later’s Ultimate Guide to TikTok is one of the best place to search out strategic ideas and recommendation on develop your model on TikTok!
Whereas TikTok is on the rise, the variety of manufacturers and companies strategically utilizing the platform to their benefit remains to be comparatively low.
So when you haven’t considered making a TikTok but, now’s the time to start out experimenting and get some early-bird entry to a social platform that’s solely rising in reputation!
Plan and schedule your TikTok videos upfront — proper out of your desktop or cellphone! Improve to considered one of Later’s paid plans to get began.
