Ginny Marvin, the Google Advertisements Liaison, defined why Google is simply letting you add as much as 100 detrimental key phrases to your campaign-level detrimental key phrases inside your Efficiency Max campaigns on Google Advertisements.
As a reminder, Google lastly added that function last week however some are asking, why restricted the detrimental key phrases to 100, why not 500, why not limitless.
Ginny Marvin replied on X, “The purpose is to offer extra management whereas nonetheless giving PMax the pliability wanted to realize your marketing campaign’s acknowledged purpose.” She added that “there are extra instruments for controlling the place your adverts present equivalent to model exclusions, account degree detrimental key phrases and key phrase prioritization.”
Right here is that put up:
The purpose is to offer extra management whereas nonetheless giving PMax the pliability wanted to realize your marketing campaign’s acknowledged purpose. Be aware that there are extra instruments for controlling the place your adverts present equivalent to model exclusions, account degree detrimental key phrases and key phrase…
— AdsLiaison (@adsliaison) January 29, 2025
Additionally take a look at Greg Finn’s How to Succeed with Google PMax Negative Keywords.
Discussion board dialogue at X.
