Really feel-good content material is filling up For You pages on TikTok and we’re loving it! However how can manufacturers get entangled in creating satisfyingly “too-good-to-watch-once” movies on the viral app?
We chatted with Kelsey Docherty, TikTok model advisor, aficionado, and video content material professional to share her insights on the newest humorous, satisfying, and all-around joyful developments we’re seeing on the app this week
Stemming from Kelsey’s trend-watch collection, TikTok Thursdays on Instagram, we’re going to take a look at what sort of content material is making individuals smile and dive into how simple it’s in your model to attempt them out.
TikTok Tendencies Overview of the Week
As we discovered final week, trending TikTok content material is a mirrored image of present occasions, social actions, and customarily talking, what’s going on on the earth.
Fortunately, educational content is still trending, which is what we prefer to see on TikTok! Ensure that to go to the trending hashtag #IndigenousPeoplesDay to study essential info and have fun the unimaginable heritage and cultures of First Nations, Inuit, and Metis individuals.
Take a look at movies that element why braids are so significant and suggestions of books to read by Indigenous authors.
However one new development we’ve noticed in our feeds is the surge of feel-good and joyful content material. Rooted within the easy pleasures, we’ve seen trending hashtags like #YogaFlow, #RollerSkating, #PlantLover, and #SelfCareRoutine.
It’s a good time to showcase a extra private, or behind-the-scenes take a look at your model.
Take into consideration a video demonstrating how your staff are working towards self-care throughout lockdown, or check out a team-building digital yoga class for some staff bonding.
Acquired an four-legged and fluffy colleague? Now’s the time to introduce them to your TikTok viewers.
The very best factor about this development is that there are not any guidelines. For those who be ok with creating it and sharing it with you viewers — likelihood is your viewers goes to agree!
TikTok Development of the Week
There’s something to be stated for “satisfyingly good” content material on TikTok.
Final week, I had a video of a person throwing a large rock right into a pile of mud. It has over one million likes. Was it one of the vital perplexing movies that popped up on my For You Web page? Sure. Do I do know why it garnered a lot consideration? Additionally sure.
It’s as a result of satisfying content material on TikTok is enjoyable to look at. It’s why slime was such an enormous YouTube and Instagram trend for thus lengthy!
Let’s check out @stickyaustralia. They’re a sweet artisan store based mostly out of Sydney, Australia. Their movies are merely clips of them making laborious sweet and I can’t cease watching them!
See what I imply!?
One other model that does satisfying content material so properly is LanoLips (coincidentally, additionally Australian!). They’re a magnificence model that makes a speciality of hydrating lotions and balms for dry pores and skin.
From a model standpoint, they’ve obtained a slight benefit as a result of their product is organically satisfying to look at. Let’s have a look:
On your subsequent TikTok publish, attempt to see how you might incorporate some sort of satisfying content material — lovely handwriting, the right espresso pour, and even greens sliced to perfection are all getting an area on the For You web page.
For those who’re caught on visuals, take into consideration methods to incorporate satisfying audio into the combination (ASMR anybody!?). Check out how HypeBeast does it right here:
Standout TikTok Manufacturers of the Week
@SomeGoodNewsOfficial has been pumping out feel-good content material on Instagram since March they usually’ve additionally taken over TikTok. The idea was initially created by John Krasinski as a strategy to share optimistic information tales throughout the challenges of self-isolating and social distancing in COVID-19.
Their social channels are a relentless supply of inspiration, positivity, and feel-good tales that you simply’ll need to convey up in your subsequent Zoom name with pals — and their TikTok channel isn’t any exception.
TIP: As you possibly can see with a few of Some Good Information’s newest posts, animals do rather well on TikTok and are a relentless supply of feel-good content material. If there may be any strategy to incorporate animals into your subsequent TikTok video, attempt it out!
Tremendous easy content material goes a great distance in your viewers on TikTok.
Creators to Watch
#1: @TabithaBrown, CEO of Joyful Content material
Once I consider joyful content material, I instantly consider Tabitha Brown.
She has essentially the most contagiously optimistic power that radiates by way of your cellphone the minute you hear her voice.
Her content material is a mixture of academic content material, together with essentially the most superb recipes, to only basic knowledge and recommendation, which all of us want somewhat extra of in our lives.
Her hottest video on easy methods to make guacamole, which has 2 million likes and has been shared over 60K occasions, is the right instance of why her presence on the app is so magnetic. Let’s have a look:
Tabitha has a lot feel-good content material that she was even snapped up by Ellen Digital Network to be a part of the ellentube household!
Her TikTok bio says all of it: World’s Favourite Mother.
#2: @DadLifeJason, CEO of Serotonin
@DadLifeJason has virtually half one million followers however deserves 10x that! His movies are full of happiness by way of music. He’s usually on his speak field, singing and dancing together with his household.
It’s the sort of content material that while you see it in your For You Web page, you smile and pause for a second. It’s the kind of interruption all of us want throughout our limitless bouts of scrolling.
#3: @ThePaperPat, CEO of Instructing Overseas
For those who’re searching for some movies to brighten up your day, I’d extremely advocate testing @ThePaperPat.
He’s at the moment in Japan instructing English to youngsters in kindergarten. Cue the “awws”.
He reveals us how he interacts together with his college students, takes us on a tour of his metropolis, and delivers such easy, gratifying content material about his expertise as a instructor in Japan that’ll little doubt put a smile in your face.
Now time in your homework. Check out your content material plan and ideate new methods to attach along with your viewers on TikTok and weave feel-good content material into your subsequent video — it’s simpler than you suppose!
Seeking to develop your model on TikTok? Check out Later’s TikTok Workshop, the place we’ll train you every thing from easy methods to create viral movies to understanding the highly effective TikTok algorithm.
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