There’s little doubt that influencer advertising has achieved widespread recognition. However have the requirements and methodologies developed together with the recognition of the apply?
To reply this query, we partnered with TopRank Advertising and marketing to survey 102 model leaders from main corporations, together with American Specific, Adobe, Amazon Internet Companies, Microsoft, 3M, and extra. We then commissioned Brian Solis, Principal Analyst at Altimeter Group, to investigate the information and spotlight the present and future state of the apply. He refers to this idea as Influence 2.0, which pushes the apply of influencer advertising in direction of one thing extra significant. A number of the key insights embrace:
- 71% of entrepreneurs charge influencer advertising as a extremely strategic or strategic class
- 77% of these already utilizing influencer advertising expertise plan to spend extra subsequent 12 months
- 43% reported they’re nonetheless experimenting with influencer advertising
- 83% cited figuring out and constructing one-on-one relationships with with influencers as a prime precedence
To carry these insights to life, we’re internet hosting a stay webinar on Could 3, 2017 at 8 am PT/11 am ET.*
You’re invited to attend Navigating Affect 2.0: The Way forward for Influencer Advertising and marketing to see compelling–and surprising–insights from the examine, which embrace new requirements and strategies to unlock the true potential.
Our skilled talking panel will function:
By attending Navigating Affect 2.0: The Way forward for Influencer Advertising and marketing you’ll achieve first-of-a-kind insights into:
- Navigating the trail from techniques to creating strategic influencer packages that garner c-suite consideration
- Overcoming the challenges stopping most manufacturers from reaching influencer advertising nirvana
- Aligning content material methods with Affect 2.0 insights to develop “always-on” relationship-driven packages that re-shape the shopper journey
- Integrating Affect 2.0 methods to unite disparate teams within the advertising group in ways in which complement gross sales, buyer satisfaction and retention
- Connecting the dots between influencers, customer-centricity, and digital transformation
- Making the case for influencer advertising as a strategic investment–not a price heart
*Though the stay webinar has come and gone, be sure that to test again right here for the chance to view the on-demand webinar recording. Within the meantime, take a look at the Influence 2.0 report to entry the entire new influencer advertising insights featured within the webinar.
