These software-as-a-service (SaaS) touchdown web page examples showcase key components for conversions: from a robust worth proposition to a transparent name to motion. Discover our professional insights, ideas, and favourite instruments to construct your individual high-converting touchdown web page.
SaaS touchdown pages are an important a part of the conversion funnel, speaking the software program’s best promoting factors, enhancing consumer engagement, and driving firm development.
“It’s the primary collateral that turns a customer right into a buyer,” says Sam Yadegar, CEO and co-founder of HawkSEM.
“You wish to be sure whoever is managing advertising and marketing campaigns for your online business is savvy to touchdown pages and places plenty of time and emphasis into making certain they’re excessive changing.”
So how do you assemble the right SaaS touchdown web page to get extra gross sales? Get impressed with these SaaS touchdown web page examples, with professional insights into what makes them so profitable.
What’s a SaaS touchdown web page?
A SaaS touchdown web page is a standalone internet web page designed to market a SaaS product, with the purpose of turning prospects into clients.
Within the SaaS trade, the gross sales cycle is an extended one. So the decision to motion (CTA) for a SaaS touchdown web page would possibly seem like:
- Signing up for a free trial
- Scheduling a product demo
- Downloading a white paper
- Immediately subscribing to the service
Past the forms of conversions, SaaS touchdown pages additionally stand out as a result of the content material tends to be extra substantial for advanced merchandise.
Not like different touchdown pages, a SaaS touchdown web page should clarify difficult options in a manner that’s clear but thorough, so tech-savvy staff and extra business-focused decision-makers can see its worth.
Key components of a SaaS touchdown web page
We advocate together with the next components to create a strong touchdown web page:
- Headers and subheaders
- Hero picture or video
- A powerful worth proposition
- Options and advantages
- Name-to-action (CTA)
- Explainer textual content or video
- Pricing web page info
- Contact info
- Pop-ups
- Social media handles
- FAQs
- Integrations
- Safety and compliance badges
- Footer
- Reside chat or assist widget
- Logos from proud customers
- Belief seals
- Interactive components
- Ensures
10 SaaS touchdown web page examples
These prime SaaS touchdown web page examples put the important thing components for conversions into motion.
1. Moz
Moz’s touchdown web page begins off sturdy with a easy hero part and 5 well-known manufacturers utilizing its product. Doing this creates credibility, and entices the consumer to learn on.
Scroll down and also you’ll see membership choices (commonplace and medium) with included options and particular pricing info.
That is adopted by the important thing platform advantages: drive high quality visitors, observe efficiency, and spot technical gaps — with a useful screenshot of the instrument in motion to assist the customer visualize themselves utilizing the product:
The compelling headlines, snappy copy, clear pictures, and vibrant CTA buttons superbly showcase the advantages and options and entice motion.
Their last seal of approval is social proof — buyer testimonials and awards show this product is well worth the funding.
2. Asana
Challenge administration powerhouse Asana begins its touchdown web page with a big headline promising to “Simplify activity administration” and two CTAs: “Get began” or “View demo.”
Within the backside proper nook, a chatbot is on standby to reply any questions potential clients have.
Beneath the fold, Asana instantly addresses “the why” with particular numbers to create belief with the reader.
As you scroll, Asana showcases apps obtainable for integration, featured templates, and actual case research so the consumer can see themselves from the attitude of a subscriber.
With product options, strategic CTA placements, an FAQ part, and web page animations, this touchdown web page retains its audience engaged from prime to backside.
3. Shopify
Shopify, like Asana, makes use of a daring headline that clearly describes the result of the SaaS product (i.e. the worth proposition), and a transparent CTA to enroll in a free trial.
Beneath, a bit shows the three easy steps to arrange a Shopify web site, which helps the prospect to visualise the product in motion.
A listing of well-liked manufacturers utilizing Shopify and useful critiques from customers makes for sturdy social proof.
And at last, close to the underside of the web page is an inventory of FAQs to deal with any hesitations or issues:
4. Semrush
This Semrush SaaS touchdown web page leads with daring colours and headlines that catch your eye whereas main with the worth proposition: to beat the competitors in much less time.
This elegant SaaS touchdown web page design exhibits loyal manufacturers beating their rivals and a tabbed desk to flick through service choices. Its sticky header maintains the brand and a CTA guests can click on any time:
It follows the service choices with an inventory of particular knowledge factors so as to add credibility and impress prospects.
Daring headlines, high-resolution pictures of the software program’s capabilities, and quick copy emphasize its options and advantages:
The top of the web page options scrolling critiques for added belief and a vibrant orange CTA tempting the customer to click on.
5. Honeybook
HoneyBook’s SaaS touchdown web page opens with an outline of the product’s largest profit and end result: That is adopted by an intriguing subheader asking “What do you wish to do with Honeybook?” to showcase the platform’s customization.
Beneath the fold is an interactive part the place customers can hover over a selected characteristic to be taught extra about it. Discover the “No bank card required” beneath the CTA button, easing the hesitation of prospects.
Beneath, there’s a bit filled with optimistic critiques from glad clients utilizing HoneyBook, together with a concrete quantity for credibility, “Trusted by 100,000+ unbiased companies.”
And we love the private contact on the finish of the web page for the ultimate CTA:
6. Airtable
Airtable’s touchdown web page addresses its worth proposition alongside a well timed subject of dialog within the trade: AI.
There are two CTAs on the prime of this web page: “Join free” in addition to “Contact gross sales,” a much less committing conversion possibility for hesitant guests (however a conversion nonetheless).
Like many different SaaS touchdown web page examples, Airtable demonstrates its product options with pictures of the platform in use (under the logos of high-profile purchasers for added belief).
…All adopted by the platform’s advantages as well:
7. Docusign
DocuSign’s touchdown web page begins with a persuasive quantity: “Be a part of greater than 1 billion customers who belief DocuSign,” adopted by a non-committing CTA to “Attempt eSignature free for 30 days.”
As one among our shorter SaaS touchdown web page examples, DocuSign solely contains its prime highlights and leaves the remainder. Beneath the fold, the web signature platform highlights 4 outstanding advantages, adopted by a strong evaluate:
Even skipping a last CTA on the backside (a daring transfer in our opinion), DocuSign ends its touchdown web page with the logos of recognizable manufacturers that use their product.
8. Grammarly
Grammarly’s distinctive header makes use of animation of its product in motion because the hero picture. In a number of seconds, the consumer is aware of precisely what the product does with out even scrolling.
This touchdown web page additionally gives two CTAs, though they result in the identical end result:
Even with out enjoyable designs and transitions in its internet design, Grammarly educates customers on the product options through the use of pictures, textual content, and white area.
Though a easy web page, it’s informative and tells customers what they should know immediately.
9. Monday.com
Monday.com’s touchdown web page welcomes the prospect with a smooth design and emotive language to explain their worth proposition within the hero picture: “Made for work, designed to like.”
Immediately under the fold, Monday.com showcases its customization choices by asking the reader what they wish to handle, providing a personalised expertise:
This refined CTA invitations the consumer to work together with the web page and discover obtainable options. Beneath is instance after instance of the platform’s advantages, together with screenshots that present the instrument in motion: .
After scrolling previous the playing cards, there are gorgeous stats that emphasize the product’s credibility.
10. Zendesk
Zendesk’s touchdown web page begins with a singular entry web page asking in your firm’s dimension and trade to raised direct your wants.
After selecting an possibility, a kind seems so that you can submit your electronic mail to see a demo.
Upon scrolling down, it presents accolades for trade management adopted by a visually interesting description of its advantages: .
The quick and candy touchdown web page It follows up with social proof of recognizable companies that use their product, together with a easy CTA and a last choice to view the demo that can result in 80% customer support automation for its customers.
Suggestions for a high-converting SaaS touchdown web page
Now that you simply’ve seen a few of the finest SaaS touchdown web page examples, right here’s the way to make yours a prime converter, too:
Create participating headlines
Your headline ought to instantly summarize the overarching profit or end result of your product.
You have got seconds to seize the consumer’s consideration, so make these headlines clear and informative. Listed here are instance headlines that hook the reader and contact on ache factors:
- “Beat the Competitors in Much less Time” – Semrush
- “Elevate Your Work with Easy Writing” – Grammarly
- “Speed up Progress with Trusted AI” – Salesforce
- “Keep away from Distractions with App Integrations” – Asana
Every one addresses a ache level or a necessity that would improve the probability of grabbing a consumer’s consideration.
Use your subhead to additional clarify how your product makes this come to life.
Add clear CTAs
Reaching the tip of a touchdown web page and having no additional steerage tells guests to go away with out changing.
As a substitute, incorporate CTAs early and sometimes, from the primary hero picture to the underside of the web page. However don’t use plain hyperlinks — make your CTAs stand out with colourful, giant buttons.
Some clear and actionable CTAs are:
- “Begin your free trial” – Zendesk
- “Let’s discuss” – Lever
- “Get began” – Monday.com
- “Take motion” – Patagonia
- “Safe your seat” – Reserving.com
Be certain your CTAs are constant (solely ask for one or two actions) and sprinkled all through the web page, with out changing into a distraction (assume one button per web page scroll).
Incorporate belief indicators
Stories present that 93% of individuals make buying selections based mostly on suggestions from others.
Make sure you embrace testimonials, critiques, and success tales in your touchdown web page to construct belief. Together with the model logos of the purchasers you’re employed with additionally provides to your model’s credibility.
Optimize for cell
A responsive cell SaaS web site ensures accessibility and usefulness for all units. A mobile-friendly web site ought to have issues like:
- Responsive web page variations relying on the machine
- Readable buttons, headers, and textual content
- Simple-to-tap components
- Delicate pop-ups
- Quicker load instances
- Search performance
- Optimized pictures and movies
SaaS corporations: in case your web site isn’t mobile-friendly, get in contact along with your developer to make these fixes now.
Simplify kinds
Keep away from lengthy and intimidating kinds. For instance, B2B corporations don’t at all times want to gather addresses, birthdays, or ages to begin nurturing a lead.
An organization title, level of contact, and electronic mail tackle would suffice on this occasion. Make it easy — acquire solely info that matches your targets, in any other case, chances are you’ll threat shedding the lead.
Construct an attention grabbing design
A shocking web site design improves consumer expertise and retains visits engaged. Use charming colours, high-resolution pictures, and readable fonts.
Use related content material
Deal with ache factors and supply stats and info to emphasise the answer. Use case research and critiques to uplift the product and show the way it’s the answer to their drawback.
Researching your consumer to know their wants early in your digital advertising and marketing technique will assist on this space.
For instance, you wouldn’t goal a small enterprise proprietor searching for newbie graphic design instruments with a master-certificate-level Adobe course.
Slightly, you’d wish to promote easy-to-use graphic design instruments that nix the steep studying curves that include instruments like Adobe.
Preserve providing worth and perception with each scroll so the one logical alternative is to spend money on your product.
The very best SaaS touchdown web page builders
Touchdown web page templates and instruments can be found that can assist you create a high-converting touchdown web page with no design or code information wanted.
Every instrument in our record gives templates to simplify and pace up the touchdown page-building course of:
1. Unbounce
Unbounce is a drag-and-drop web page builder that helps you construct advanced pages. The platform begins at $74 a month for its most simple plan, with extra superior subscription choices obtainable.
The fundamental “Construct” subscription contains:
- Drag-and-drop builder
- Limitless pages
- Over 100 high-converting templates
- Customized scripts and pixels
- Customized code
- Customized styling
- Popups and sticky bars
- AI copywriting
- 1,000+ integrations
You’ll be able to purchase extra conversions, domains, and extra guests with increased tiers.
Professionals:
- A/B testing capabilities
- Textual content auto-correct for PPC campaigns
- Customizable templates
- Integration capabilities with CRMs and advertising and marketing instruments
Cons:
- The value could be too excessive for small companies or all-in-one entrepreneurs
- Requires a studying curve for brand new customers
Unbounce is the popular possibility for entrepreneurs and companies with a give attention to optimizing and enhancing their conversion charges. It’s significantly helpful for individuals creating take a look at touchdown pages.
2. Leadpages
Not like Unbounce, Leadpages is lower than half the associated fee for its lowest tier subscription at $37 per thirty days. Leadpages gives:
- 5 touchdown pages
- Limitless visitors and leads
- 1 customized area
- 200+ conversion-optimized templates
- Greatest-in-class conversion instruments
- Commonplace integrations
Professionals:
- Extra reasonably priced than rivals
- Consists of limitless web site visitors and leads
- Over 250 templates to select from
- Constructed-in conversion instruments
Cons:
- Touchdown web page testing choices are restricted
- Some customers have critiques for outdated templates
Leadpages is good for small companies with a good finances, making this the only and most cost-effective resolution round.
3. Instapage
Instapage gives its most simple package deal at $79 per thirty days, with far more superior choices obtainable for a better price
It’s a subtle SaaS touchdown web page builder with superior options — like AI experimentation, heatmaps, customized fonts, and conversion consulting, to call a number of — excellent for entrepreneurs with excessive SaaS advertising and marketing budgets.
Professionals:
- Focuses on workforce collaboration and company use
- Offers heatmaps to investigate a consumer’s conduct
- Provides detailed A/B testing and analytics instruments
Cons:
- A restricted variety of printed touchdown pages are allowed with the core plan
- Costly for entrepreneurs or businesses with decrease budgets
Regardless of its value, Instapage stays one of many higher options for corporations requiring real-time collaboration and detailed analytics.
4. ClickFunnels
ClickFunnels is appropriate for customers wanting complete and efficient touchdown pages.
Its lowest subscription begins at $81 a month for the essential plan and for one web site contains as much as 20 funnels, 10,000 contacts, and limitless pages, programs, workflows, merchandise, and electronic mail sequences.
Professionals:
- Heavy give attention to constructing full gross sales funnels, not simply touchdown pages
- Consists of affiliate supervisor and electronic mail autoresponder (if subscribed to increased tiers)
- Hosts a big group of customers and a wide range of studying assets
Cons:
- On the costly facet
- Customers report a excessive studying curve that impacts productiveness
Clickfunnels is a crowd favourite with entrepreneurs and companies trying to construct touchdown pages and enhance their funnel technique.
The takeaway
A well-crafted SaaS touchdown web page should transcend aesthetics and change into a strategic instrument tailor-made to deal with the complexity of your merchandise. It ought to interact clients and information them towards a transparent name to motion.
Whether or not you’re a seasoned marketer or a SaaS startup trying to achieve traction, this information equips you with the perfect practices and might encourage you with real-world trade examples.
Armed with this data, you’re now higher ready to create a SaaS touchdown web page that stands out, converts, and offers your product the eye it deserves.
In the event you require additional help or recommendation on constructing SaaS touchdown pages, contact HawkSEM for a free session.
This text has been up to date and was initially printed in December 2023.