Reddit is a robust platform for advertisers seeking to attain engaged, area of interest audiences. It presents distinctive alternatives for manufacturers to attach with customers in genuine and significant methods.
This text explores the varied advert codecs accessible on Reddit, from primary promoted posts to high-impact takeovers. We’ll cowl:
- Why Reddit is a beneficial platform for advertisers.
- The totally different advert codecs accessible.
- Finest practices for every format.
- Easy methods to navigate Reddit’s model security choices.
Why promote on Reddit?
Up to 85% of Reddit users, or Redditors, agree that individuals publish issues which might be trustworthy and truthful.
Due to this, the platform has grow to be an area the place candid product and resolution suggestions may be discovered for almost something you’ll be able to consider.
From a advertising perspective, Reddit boasts over 70 million active users and greater than 100,000 communities.
On condition that its consumer base is smaller in comparison with a large like Meta, which has over 2 billion day by day energetic customers, you may surprise why Reddit is smart.
Reddit’s power lies in its distinctive, high-value viewers.
The platform skews towards increased earners and youthful demographics.
Many Redditors are not found on other platforms, making Reddit a gold mine of alternative for entrepreneurs:
- 30% of Redditors usually are not on Fb.
- 45% of Redditors usually are not on Instagram.
- 58% of Redditors usually are not on TikTok.
- 59% of Redditors usually are not on X.
- 63% of Redditors usually are not on Pinterest.
- 68% of Redditors usually are not on LinkedIn.
- 74% of Redditors usually are not on Snapchat.
- 81% of Redditors usually are not on Twitch.
Given this data, it’s essential to grasp the codecs accessible at present and after they make sense.
1. Promoted posts
These are Reddit’s main advert codecs for newcomers.
Consider them like a promoted in-feed publish on Meta or a Sponsored Content material advert on LinkedIn.
You may create these advertisements utilizing textual content and a URL, with non-compulsory components corresponding to:
- Photographs.
- Picture carousel.
- Video.
Calls to motion (CTAs) are additionally non-compulsory.
These advertisements incorporate Reddit’s conventional components, like upvotes and downvotes, which helps them mix in as native posts on the platform.
Should you’re already promoting on different platforms, you’ll be happy to know that Reddit permits you to use the identical resolutions (1080 x 1080 sq., 1080 x 1350 portrait, 1440 x 1080 panorama or 1920 x 1080 panorama) as different main platforms. This compatibility makes launching and testing on Reddit simpler.
For promoted posts that includes movies, you’ve got a number of side ratio choices (1:1 sq., 4:5 portrait, 4:3 panorama or 16:9), and the beneficial video size is between 5 and 30 seconds.
2. Free-form advertisements
Free-form advertisements, also referred to as “Megathread” advertisements (introduced in early 2024), are certainly one of my favourite advert codecs on the platform.
Although technically a sort of promoted publish, free-form advertisements perform extra like a weblog publish, providing flexibility for artistic, long-form content material.
These advertisements help a number of photos, GIFs and movies, in addition to headlines and dividers, making them extremely participating and versatile for manufacturers.
You may write as much as 40,000 characters. Nonetheless, solely 3-6 strains of physique copy are seen in feeds, so it’s essential to make these strains impactful.
Dig deeper: 5 must-know Reddit Ads tactics for B2B marketers
3. Takeovers
There are a number of varieties of takeovers accessible on Reddit, permitting you to decide on between area of interest options or focusing on all Redditors as a part of their demographic.
As of at present, you’ll be able to go for the next takeovers:
Entrance web page takeover
This bundle contains promoting on Reddit’s most frequented pages – the house and standard pages – for a complete of 24 hours. It contains:
- A promoted publish that would be the first in-feed advert placement, making it the primary model Redditors encounter as they scroll via their feeds.
- A prime banner displayed on the prime of the entrance web page.
- A sticky banner that is still mounted on the prime of the web page, whilst customers scroll.
- You should utilize textual content, picture, video or carousel advertisements, providing important flexibility. It’s essential to notice that this takeover targets everybody who visits the entrance web page, making it a high-impact unit.
Reddit takeover
This complete bundle gives most visibility for a full 24-hour interval throughout Reddit’s house, standard or search pages. It contains:
- All the things from the entrance web page takeover, plus trending items on the “Well-liked” and “Trending” pages.
- Your advert will probably be current when Redditors are actively looking out and exploring the newest or hottest content material.
- Just like the entrance web page takeover, you should use textual content, picture, video or carousel advertisements. Some gentle focusing on choices can be found, corresponding to location focusing on, buyer audiences/lists, key phrase focusing on or contextual focusing on.
Class takeover
This 24-hour bundle is totally different because it locations your advertisements throughout numerous subreddits in customers’ feeds, banners and conversations. It contains:
- All the things from the entrance web page takeover, plus a dialog placement that permits you to insert an advert inside group discussions.
- This advert unit permits you to promote textual content, photos or movies, however carousel advertisements usually are not permitted. Class Takeovers are significantly interesting as a result of they allow you to decide a class that aligns together with your model.
To activate any of the accessible takeover choices, it’s essential to work with a Reddit consultant.
4. First view
First view advertisements on Reddit are a premium promoting alternative, guaranteeing your model is the primary in-feed advert that customers see.
These advertisements seem prominently on the house and standard pages and are included in any takeover advert packages. To activate this advert format, you’ll have to coordinate with a Reddit consultant.
Advert stock and model security on Reddit
Reddit presents various kinds of advert stock, permitting you to regulate the place your advertisements seem and guarantee they align together with your model’s values.
Under are the accessible choices and their impression in your marketing campaign.
- Expanded stock: Perfect for these in search of most attain, your advert may be positioned alongside content material starting from healthful to mature.
- Commonplace stock: Beneficial for these searching for a steadiness between attain and model security. Reddit describes this stock as together with content material starting from healthful to reasonable.
- Restricted stock with Integral Advert Science (IAS): Should you’re in a delicate business and require strict management over advert placement, this stock is the most suitable choice. It might solely be arrange via a Reddit consultant.
Utilizing Reddit’s distinctive advert codecs for model success
Reddit’s distinct community-driven environment and extremely engaged consumer base enable manufacturers to craft compelling storytelling, seize consideration with eye-catching visuals and movies or place your model entrance and middle in high-visibility spots throughout the platform.
By understanding and using these codecs successfully, you’ll be able to harness Reddit’s distinctive mix of authenticity and focused engagement.
Whether or not you wish to goal particular subreddits, take over the entrance web page or guarantee your message is seen first, Reddit’s promoting options enable you to successfully join with an engaged viewers.
All examples have been sourced from the Reddit for Enterprise web site.
Dig deeper: Reddit: Your new online reputation challenge
Contributing authors are invited to create content material for Search Engine Land and are chosen for his or her experience and contribution to the search group. Our contributors work beneath the oversight of the editorial staff and contributions are checked for high quality and relevance to our readers. The opinions they categorical are their very own.
