Mark Williams-Cook dinner gave an unbelievable presentation at SearchNorwich named Enhancing your web optimization with conceptual fashions. Fortunate for you and me, this presentation was posted on YouTube for us all to take pleasure in. It covers how Mark discovered an exploit in Google’s finish factors and was in a position to extrapolate from that fascinating information that aligns with the search API leak from earlier this yr.
Danny Goodwin already wrote this up on Search Engine Land and I included the video and this text in my newsletter days in the past, however it’s actually value calling out in a narrative right here.
On this presentation, Mark goes by way of indicators corresponding to website high quality scores, YMYL flags, consensus flags, click on age likelihood, quick info, bool, and a lot extra. He gained entry to 2TB of information primarily based on 90M queries, leading to a big dataset of over 2,000 properties utilized by Google to categorise queries and websites.
Aleyda Solis posted a extremely nice recap of this on X, click on by way of to learn all of it:
A should watch video presentation from @thetafferboy about Conceptual Fashions of web optimization and Google Exploits, sharing what he and his group found by way of a Google endpoint:
* By manipulating community requests, the group was in a position to translate the info into plain textual content, leading to a… pic.twitter.com/7EzV2RfaDl
— Aleyda Solis 🕊️ (@aleyda) December 15, 2024
Glenn Gabe additionally posted:
That is so good. I extremely advocate watching @thetafferboy‘s presentation. Mark and his group discovered a Google endpoint and was paid $13K+ for reporting the vulnerability. However in true web optimization trend, they first obtained 2TB of information primarily based on 90M queries, and recognized 2,314 properties… pic.twitter.com/rcFDKARNAl
— Glenn Gabe (@glenngabe) December 16, 2024
Lily Ray:
– calling out the pretend authors on LinkedIn pulse and framing it as one other instance of Website Popularity Abuse 😏
– Google’s endpoints for “consensus” and the way Google can decide whether or not content material makes an attempt to debunk consensus (a few of us have spoken about that for fairly some time,…
— Lily Ray 😏 (@lilyraynyc) December 16, 2024
At SearchNorwich, @thetafferboy gave a session referred to as “Enhancing your web optimization with conceptual fashions”. This session discusses a Google end-point that Mark found that permit to him analyzing 2,300+ Google properties and potential algorithm components.
That is extraordinarily much like…
— Chris Lengthy (@gofishchris) December 17, 2024
And so many extra.
This video is value watching absolutely.
Discussion board dialogue at X.
