Here’s a recap of what occurred within the search boards at the moment, by way of the eyes of the Search Engine Roundtable and different search boards on the internet.
Google Adverts is launching confidential matching, a brand new privacy-centric advert function. Google is testing a brand new AI Overview interface. Advertisers are complaining about fraud on the Search associate community. Google is testing for reference containers in search. Google is testing search outcomes with out breadcrumbs. Plus, I posted my weekly search engine optimisation video recap.
Search Engine Roundtable Tales:
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Search News Buzz Video Recap: Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local
Effectively over per week after the Google August 2024 core replace completed, we nonetheless have a ton of volatility. Apple Visible Intelligence was demoed on the Apple occasion this week… -
Google Ads Introduces Confidential Matching
Google Adverts introduced what it calls “confidential matching.” Confidential matching is a “method to securely join your first-party information for our measurement and viewers options,” Google mentioned. And it is going to be used on Google Adverts in quite a few areas. -
Google Tests AI Overview With Small “More” Link
Google is testing eradicating the big “present extra” button and changing it with a small “extra” hyperlink on the backside of the AI Overview snippet. Additionally, the AI Overview header and Gemini emblem on the prime left is being eliminated, or at the very least being examined being eliminated. -
Complaints On Google Ads Search Partners Network Fraud
I’m seeing a spike in complaints from the PPC group round there being a rise in fraudulent site visitors from the Google Adverts Search Companion community. Many have seen an uncommon spike in fraud from that community previously week, say some advertisers. -
Google Testing For Reference Search Box
Google is testing a brand new search field named “for reference” which is positioned underneath a set of search outcomes and incorporates extra information articles associated to the question. This appears much like another options Google has examined through the years. -
Google Tests Search Result Snippets Without Breadcrumbs
Google is testing displaying search outcomes snippets with out the breadcrumbs within the URL part of the snippet. Google has examined eradicating URLs and breadcrumbs fully earlier than, however now Google is testing eradicating simply the breadcrumb and leaving the URL. -
Hummus Party At Google Dublin
Right here is a few type of occasion the place there are a bunch of Googlers consuming hummus, and different dips, with pita bread, on the Google workplace in Dublin, Eire.
Different Nice Search Threads:
- Local Pack in Desktop Search Results – Google is now testing showing close up of business location on the map as main image. PS – Quote tweet is also like this one but last image being the map close up and that test was in mo, Gagan Ghotra on X
- Every now and then, we get questions about whether “valid HTML” is a ranking factor, or a requirement for Google Search. Jens has done regular analysis of the validity of the top websites’ homepages, and the results are sobering., John Mueller on LinkedIn
- here is o1, a series of our most capable and aligned models yet: https://t.co/yzZGNN8HvD o1 is still flawed, still limited, and it still seems more impressive on first use than it does after you spend more time with it., Sam Altman on X
- Local businesses that I’ve looked at have been mostly safe from all the core updates in the last year – except this last one. I’m hearing multiple reports on Facebook, Reddit, and our forum of local businesses being hit by the Augu, Pleasure Hawkins on X
- On the one hand, I don’t make the search results, on the other hand, I use both of those sites intensively for programming-related queries, I wouldn’t blindly see one of them as being good and the other as being bad., John Mueller on LinkedIn
- Set tROAS recommendation is now also increasing your daily budget if you apply the recommendation! Pay attention, Here all you need, Thomas Eccel on X
- These Are The Spam Practices Going On GMB And Google Maps By Lead Gen And Local SEO Agencies in 2024 In India Also where Google takes extra steps to make sure guard Business Profile’s integrity, Ayman Ali on X
Search Engine Land Tales:
Different Nice Search Tales:
Analytics
Business & Enterprise
- Data Protection Commission launches inquiry into Google AI model, Information Safety Fee
- Former Google Execs Help DOJ’s Case, AdWeek
- Google announces new funding and AI training for small businesses, Google Weblog
- Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination, Digiday
- Google sued for using trademarked Gemini name for AI service, The Register
- OpenAI COO Says ChatGPT Passed 11 Million Paying Subscribers, The Info
- OpenAI, Anthropic and Google leaders meet with White House to talk AI, CNBC
- The California Google deal could leave out news startups and the smallest publishers, Nieman Journalism Lab
- What DOJ and EU Antitrust Cases Mean for Apple, Google, Meta, Amazon and X, Bloomberg
Hyperlinks & Content material Advertising and marketing
Native & Maps
Cellular & Voice
search engine optimisation
PPC
Search Options
Different Search
Suggestions:
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