From fireplace chats to expert-led periods that includes digital leaders who’re blazing a path on this planet of omnichannel advertising and marketing, this yr’s Emarsys Omnichannel and AI Masterclass is packed filled with insights that can go away you buzzing with new concepts.
On this article, we’re going to try three key periods from the likes of Dwelling Depot, Colgate-Palmolive and Kellanova that you just received’t wish to miss. Let’s dive in.
Greater than commerce: How CPG manufacturers are constructing DTC engagement
Audio system:
- Don Brett, Podcast Host, CPG View
- Jamie Schwab, VP World Digital Commerce, Colgate-Palmolive
- Jamie Decker, VP e-Commerce, Del Monte
- Diana Macia, Director, World Omnichannel Capabilities, Kellanova (Kellog’s)
What’s in retailer:
Pushed by the trendy customers’ demand for comfort and inside pressures to construct model affinity, the previous few years have seen a stampede of shopper merchandise manufacturers opening up direct-to-consumer choices.
Nevertheless, with a number of channels in play, the fast-moving world of e-commerce comes with its personal set of challenges. Be part of Don Brett, CPG View Podcast host and an esteemed panel of CPG company as they talk about:
- The significance of a first-party information technique in 2024.
- What worth exchanges are being created throughout the client journey.
- How manufacturers are balancing personalization with shopper belief.
- AI’s position throughout this entire ecosystem and its new purposes.
How Dwelling Depot engineers on-line experiences that ‘Get Extra Achieved’ throughout peak seasons
Audio system:
- Mauricio Gonzalez, DFC Logistic Options Design Coordinator, Dwelling Depot
- Stephanie Dymott, Product Advertising and marketing Supervisor, Emarsys
What’s in retailer:
Uncompromising high quality and supportive workers make Dwelling Depot a one-stop-shop for all issues DIY. Now, it’s taking this to the subsequent degree, with a model transformation that delivers an unmatched buyer expertise that delivers what prospects want, precisely once they want it.
On this session, Dwelling Depot’s On-line Expertise Division Head shares:
- Dwelling Depot’s journey to omnichannel advertising and marketing mastery, detailing their transformation from in-store to on-line.
- Key insights into how they put together for Black Friday, their largest gross sales occasion of the yr.
How Replacements, Ltd. plates up conventional and digital advertising and marketing to serve a broad demographic
Audio system:
- Amy Childress, e-Commerce Advertising and marketing Supervisor, Replacements
- Kara Lewis, Lead Consumer Technique Supervisor, Attentive
What’s in retailer:
With a 40-year legacy and a mastercraft service that replaces valuable items of china, it shouldn’t come as a shock that Replacements Ltd. attracts a extra “senior” demographic. Nevertheless, as they’ve labored to draw youthful prospects, they’ve seen an fascinating change – extra of their older prospects are partaking on newer advertising and marketing channels.
The outcome? An interesting intersection between conventional and transformative advertising and marketing that requires a singular technique. Be part of Replacements Ltd.’s E-commerce Advertising and marketing Supervisor and Attentive’s Lead Consumer Technique Supervisor, as they talk about how Replacements Ltd. is utilizing cutting-edge advertising and marketing tech and buyer information to bridge the hole between previous and new.
These are simply a number of the manufacturers and periods that are actually confirmed for the AI & Omnichannel Masterclass hosted by Emarsys.
Sign up now to get entry to all periods, reside and on-line from 12 to 13 June.
