Google added a brand new developer doc and video rationalization on the way to use Google Analytics information and Google Search Console information collectively. One of many largest confusions I see is when individuals attempt to examine the information between these two analytics instruments – they measure various things in several methods.
Google explained that “Utilizing Google Analytics and Search Console collectively may help you perceive how individuals uncover and expertise your web site, which might you make extra knowledgeable selections as you’re employed in your website’s search engine optimisation.”
The brand new doc may be discovered over here and it begins off:
Utilizing Search Console and Google Analytics collectively can provide you a extra complete image of how your viewers discovers and experiences your web site, which may help you make extra knowledgeable selections as you’re employed in your website’s search engine optimisation. This information explains the way to use Looker Studio to observe metrics from Search Console and Google Analytics, visualize the information collectively, and troubleshoot information discrepancies between the instruments.
It then breaks down the completely different between Google Analytics and Google Search Console:
- Search Console: Offers information about how your web site is performing in Google Search outcomes, equivalent to what number of occasions your web site exhibits up in search outcomes (impressions), what number of occasions individuals click on to go to your website from Search (clicks), which search phrases deliver individuals to your web site (queries), and extra. It focuses on exercise that occurred earlier than an individual arrived at your web site from Google Search.
- Google Analytics: Offers information about guests’ interactions together with your web site, equivalent to which pages they go to, how lengthy they keep, and what actions they take. It additionally exhibits you information about the place your viewers is coming from, which may help you measure the effectiveness of your visitors channels, like e-mail, referrals from different web sites or social platforms, paid search, and natural search.
Then he has these sections:
- Evaluating information in Google Analytics and Search Console
- Monitor your Google natural search visitors in Looker Studio
- Examine extra deeply in Google Analytics and Search Console
- Understanding information discrepancies between Google Analytics and Search Console
- Assets for utilizing Search Console and Google Analytics collectively
Daniel Waisberg and Cherry Prommawin additionally put collectively a brief video explaining all of this:
Right here is without doubt one of the charts within the doc:
Daniel wrote on X, “I am so glad to see these sources stay! It was a enjoyable mission to return to GA and play with it. You will discover some good recommendation to grasp discrepancies and to make GA and GSC work nicely for you. Try https://goo.gle/gsc-ga.”
Discussion board dialogue at X.
