Google will cease supporting the Google Native Service Adverts app beginning on January 6, 2024. An e mail despatched to advertisers stated, “On January 6, 2025, we can be turning down the Google Native Providers Adverts cell app.”
I imply, it type of is smart. The app (link here) has horrible opinions, appears to have little or no utilization and stopped engaged on Android a while in the past (I consider).
As a substitute, Google says use the Google Native Providers Adverts web site. Google stated the web site “would be the solely method to create and handle your advert campaigns on cell and desktop units.”
The remainder of the e-mail says, “Observe: Your present advert campaigns, ad-related knowledge, and skill to create new advert campaigns is not going to be affected by this alteration.”
Google has eliminated the Android app at the moment and the iOS app will go away quickly. Google wrote, “As of at the moment, the Google Native Providers Adverts app is now not obtainable to put in from the Google Play Retailer and iOS App Retailer.”
In case you have the app in your telephone, it’ll proceed to work for a few months. “Current Native Providers Adverts cell app customers might proceed utilizing the app to view and modify Native Providers Adverts campaigns till January 6, 2025. Thereafter, customers will solely be capable to create, view, and modify Native Providers campaigns from the web site,” Google wrote.
Right here is the e-mail from Len on X who wrote, “LSA will now be managed through the online solely.”
LSA sending this e mail out now. It says
Good day,
Thanks for being a Native Providers Adverts person.
On January 6, 2025, we can be turning down the Google Native Providers Adverts cell app. Going ahead, the Google Native Providers Adverts web site would be the solely method to create and handle…
— Len (@lenraleigh) November 7, 2024
Anthony Higman additionally posted about this on X:
Breaking – It Seems to be Like Google Is doing Away With The Native Providers Adverts App. It Says The LSA App Will Be “Turned Down” On January sixth 2025.
Im Not Certain What “Turned Down” Implies And If That Means They Are Eliminating It? Language They Used It Beneath.
“The Native Providers Adverts… pic.twitter.com/IsIM7vVpZV
— Anthony Higman (@AnthonyHigman) November 7, 2024
Discussion board dialogue at X.