Google Service provider Middle Subsequent now lastly helps supplemental feed/supply help. Google promised us this is able to come early this yr, but it surely did not occur till early Q3 of 2024. That being mentioned, feed guidelines nonetheless don’t appear to be supported but by Google Service provider Middle Subsequent and that was additionally promised by now.
That is necessary as a result of Google is moving everyone to Merchant Center Next quickly.
In December 2023, Ginny Marvin, the Google Adverts Liaison, mentioned on X, it’s coming. “Assist for guidelines & supplemental feeds is coming early subsequent yr & we all know they’re necessary to many,” she wrote. “We can’t invite retailers utilizing these options emigrate till they’re out there in GMC Subsequent,” she added.
Mike Ryan seen a brand new help document that claims supplemental feeds are actually supported. Mike wrote on X, hat tip to Kirk Williams, hat tip to Menachem Ani that it’s right here:
Wowza. Google DID not too long ago add supplemental feed/supply help to Subsequent. That’s enormous! 🙌🙌🙌🙌 #ppcchat https://t.co/aWOS2lhVYJ
— Kirk Williams (@PPCKirk) July 15, 2024
Appears like they not too long ago added supplemental feeds to GMC nNext. Hoping they add feed guidelines quickly! https://t.co/ck5tNh78oG
— Menachem Ani – Google Adverts 🎯 (@MenachemAni) July 18, 2024
Supplemental product information sources permit you to apply your attribute guidelines and supplemental Content material API feeds to a number of sub-accounts on the identical time. Whenever you arrange a supplemental product information supply, your product information will solely be up to date when the supplemental product information sources include IDs which might be in a main product information supply.
So this was a giant factor lacking from Google Service provider Middle Subsequent that was within the unique model of Google Service provider Middle.
Kirk Williams simply posted a pleasant on this, test it out over here.
Discussion board dialogue at X.
