Google has video SEO documentation to vastly make clear the video indexing standards and technical necessities. Plus, Google added a brand new watch web page part to the doc and expanded the examples within the doc.
There are a ton of modifications to the doc, if you wish to examine each, you possibly can examine:
I believe Google made these modifications due to the confusion across the video mode changes to when Google reveals a video thumbnail within the search outcomes.
The brand new indexing criteria says:
To be eligible for video options, a video should meet the next indexing necessities:
- The watch web page have to be listed.
- The listed watch web page have to be performing nicely in Search earlier than its video may be thought of for indexing. Simply because the watch web page is listed does not imply that the video may also be listed.
- The video have to be embedded on a watch web page.
- The video cannot be hidden behind different parts. If you happen to’re utilizing a paywall (for instance, customers have to register or subscribe earlier than seeing the video), add paywall structured knowledge in order that Google can nonetheless discover and index the video.
- The video should have a sound thumbnail that is obtainable at a secure URL.
Google additionally spoke about how it’s essential create a devoted watch web page for every video. Google mentioned, “To be eligible for video options (together with video outcomes on the primary search outcomes web page, Video mode, Key Moments, the Dwell Badge, and different wealthy codecs), create a devoted watch web page for every video, if it is sensible for your enterprise.”
A watch web page’s foremost goal is to indicate customers a single video. The next pages are watch pages as a result of watching a person video is the primary cause the person is visiting the web page:
- A video touchdown web page
- A TV episode video participant web page
- A information video watch web page
- A sports activities spotlight web page
- An occasions clip web page
These pages aren’t watch pages as a result of the video is complementary to the remainder of the content material on the web page:
- A weblog put up that evaluations an embedded video
- A product web page with a 360 video of a product
- A video class web page that lists a number of movies of equal prominence
- A film assessment web page with an embedded film trailer
Right here is an illustration Google added of the watch web page:
Plus there have been much more modifications to the web page.
So if you’re doing any video search engine optimisation – you in all probability wish to examine the 2 pages.
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