What’s altering: Google Advertisements will now present explanations for why particular modifications in efficiency seemingly occurred. Advertisers can request explanations by clicking on the brand new “See Explanations” button. Important modifications will probably be emphasised in blue, as proven within the instance under.
What this implies for you: With explanations, advertisers can view the probably causes for impression, click on, and price modifications with solely a click on of a button. This makes it simple for advertisers to spend extra time specializing in optimizations, and fewer time analyzing efficiency points.
Google asks that advertisers maintain the next in thoughts earlier than getting began:
- Explanations is presently obtainable for handbook CPC or eCPC Search campaigns
- Explanations can evaluate two time durations of equal size throughout the final 90 days
- Explanations could solely present campaigns with important efficiency modifications
