It seems to be like we’re seeing one other surge within the Google Search Console Search Efficiency report if you filter by the product snippets search look filter. We had this occur in May of this year, it was a bug that Google mounted, and now we’re seeing it occur once more.
I checked a number of Search Console profiles and so they all present a surge in reporting for that product snippets search look filter as of August thirteenth/14th. Right here is likely one of the many charts I checked out:
Chloe Smith notified me of this on X this morning, she stated:
Has anybody else seen a bizarre improve in “Product Snippet” search look clicks/impressions in GSC?
Can see this for a number of shoppers on pages merchandise aren’t current, with no Schema applied… And I am baffled.
She is true – this may be one other bug.
Final time this occurred, John Mueller of Google stated:
The parents listed below are trying into the small print of this, and it does seem like a bug on our facet in Search Console reporting (and FWIW it would not appear to be associated to AI Overviews in any respect, however I can see how that might be tempting). As soon as we all know extra (and ideally have mounted it), we’ll probably add an annotation in Search Console & an entry within the information anomalies web page.
Then a day or so later, Google up to date its information anomalies Search Console web page over here and the wealthy outcomes part (which was removed) to say:
Might 15 – 27 (Search outcomes)
A logging error affected Search Console reporting on product snippets from Might 15, 2024 till Might 27, 2024. Consequently, you could discover a rise in clicks and impressions throughout this era for the Product snippet search look sort within the efficiency report and impressions overlay within the product snippet wealthy consequence report. That is only a logging difficulty, not an precise change in clicks or impressions.
So possibly that is an previous bug that popped up once more or possibly it’s a new bug or possibly it’s a new characteristic?
I do not know. After I hear again, I’ll replace this story.
Discussion board dialogue at X.
