Google’s John Mueller mentioned within the final search engine optimization Google Workplace Hours video that Google’s “search outcomes usually are not a sign of what Google’s methods contemplate to be the unique supply.” Because of this simply because Google ranks a chunk of content material, it doesn’t essentially imply that the content material is the unique supply.
This got here up on the 14:51 mark into the workplace hours, the place the query by Asif to John was:
Why would Google contemplate LinkedIn Pulse articles as an unique writer regardless that it was revealed on our web site first?
John Mueller responded:
Hey Asif, thanks for asking. First off, the search outcomes usually are not a sign of what Google’s methods contemplate to be the unique supply.
Typically, while you syndicate or republish your content material throughout platforms, you are buying and selling the additional visibility inside that platform with the likelihood that the opposite platform will seem within the search outcomes above your web site. In some instances, this may be effective, for instance, if you wish to drive consciousness of your web site or enterprise in different places. In different instances, you would possibly choose to have solely your web site seem in Search. In the end, this can be a enterprise resolution in your finish.
Glenn Gabe lined this on X and wrote, “Syndicating content material or republishing your content material on different websites? -> From the newest Google Search Central Workplace Hours: Why would Google contemplate LinkedIn Pulse articles an unique writer regardless that it was revealed on our web site first?”
John Mueller additionally commented on that share on LinkedIn when Julian Hooks requested, “It could be cool if the syndication websites accepted a cross area canonical alongside together with your submission. I suppose that’s rather a lot to ask?”
John mentioned, “Sure, like Glenn talked about, the rel=canonical will not be a directive, even throughout the similar web site. And if the pages are totally different, it does not make sense for serps to deal with the pages as being equal. If you wish to make it possible for “your” model is the one proven in search, you should use `noindex` on the alternate variations. In the long run, it is extra of a strategic resolution in your aspect: is it worthwhile to get your content material probably in entrance of extra individuals (on & by means of these different websites), or do you favor to solely have it proven by yourself web site?”
Right here is the video embed:
Here’s a screenshot from LinkedIn:
Discussion board dialogue at LinkedIn.
