Google’s John Mueller cautioned about counting on and overusing Google Tendencies for content material concepts and producing content material on your web site. John mentioned that it’s “simple to go overboard with instruments like these” and that he desires to “warning” about utilizing these instruments.
This got here up in his website positioning information video on the 3:28 mark when he spoke about all the brand new Google Trends tutorials and movies that Google has been posting. He mentioned, “You do not have to create pages to cowl each doable associated search phrases,” including it is best to “be selective, focus by yourself experience, focus in your customers.”
He mentioned:
I do wish to warning. that it is simple to go overboard with instruments like these, You do not have to create pages to cowl each doable associated search phrases. It is vital that the content material which you publish, truly provides worth to the net general and that it does not simply repeat what others have mentioned. Be selective, focus by yourself experience, focus in your customers which can be more likely to be related for your enterprise.
Right here is that video:
I will be sincere, after I see all these movies and tutorials on Google Tendencies being posted on the Search Central channels, I’ve been involved. It’s Google giving recommendation on discover new content material concepts to write down about. These concepts ought to come out of your customers, from working your enterprise and never through the use of instruments – at the least – when you do not wish to generate content material for search engines like google and yahoo and also you wish to generate content material for customers. That’s my two cents, I’m positive a lot of you disagree with me.
In any occasion, at the least John Mueller cautioned about use these instruments.
Discussion board dialogue at YouTube.
