Close Menu
    Facebook X (Twitter) Instagram
    Trending
    • A New Funnel for Influencer Lead Gen
    • Influencer Gathering on a Tennis Court Fuels Buzz Around ASOS Nike Collection
    • 15+ LinkedIn Post Ideas Examples to Inspire Your Content Strategy
    • How to Evaluate Influencer Fit for NFT Campaigns
    • What is B2C Social Media Marketing: A Complete Guide
    • What Influencers and Brands Should Know
    • The Ultimate Guide to Tracking LinkedIn Analytics in 2025
    • How Influencers Are Monetizing NFTs Without Launching Their Own Collection
    YGLuk
    • Home
    • MsLi
      • MsLi’s Digital Products
      • MsLi’s Social Connections
    • Tiktok Specialist
    • TikTok Academy
    • Digital Marketing
    • Influencer Marketing
    • More
      • SEO
      • Digital Marketing Tips
      • Email Marketing
      • Content Marketing
      • SEM
      • Website Traffic
      • Marketing Trends
    YGLuk
    Home » SEO
    SEO

    Google’s $2.3 million check secures bench trial in adtech antitrust case

    YGLukBy YGLukJune 17, 2024No Comments3 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email


    Google has efficiently maneuvered to have its adtech antitrust case heard by a choose moderately than a jury, doubtlessly lowering unpredictability within the high-stakes lawsuit.

    Driving the information. Google submitted a $2.3 million cashier’s test to cowl potential damages, successfully eradicating the financial side of the case and securing a bench trial.

    • The case, introduced by the Justice Division and eight states, is now set for a bench trial on Sept. 9.
    • The lawsuit seeks to interrupt up Google’s internet marketing enterprise.

    Why we care. This replace within the antitrust lawsuit represents a big step in a case that might reshape one of many world’s most influential corporations and the digital promoting panorama as a complete. With it being a bench trial as effectively, advertisers will unlikely have to attend so long as if it have been a jury trial due to this fact seeing the results of the choice rather a lot faster, if any in any respect.

    Why it issues. It is a setback for the Justice Division, which had pushed for a jury trial on this first antitrust go well with in opposition to a Huge Tech firm introduced by the Biden administration.

    Between the strains. Google argued that antitrust legal guidelines don’t forestall corporations from refusing to cope with rivals and that the federal government hadn’t confirmed its market dominance.

    • The choose additionally blocked a former FBI agent, who had consulted for Google on cybersecurity, from testifying as an skilled for the corporate.

    Background. Right here’s how we ended up right here:

    • Google preemptively paid damages to the U.S. authorities, Reuters reported on Could 20.
    • A choose determined that Google’s destiny can be determined by a choose moderately than a jury, the AP and others reported on June 7.

    What’s subsequent. The trial begins on Sept. 9, with vital implications for Google’s promoting expertise enterprise.

    The underside line. This case is a part of a broader authorized panorama for Google, together with:


    Add Search Engine Land to your Google News feed.    Google News


    New on Search Engine Land

    In regards to the writer

    Anu AdegbolaAnu Adegbola

    Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.

    In 2008, Anu’s profession began with

     delivering digital advertising campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by way of inspiring management each on company, shopper and advertising tech aspect.

     

    Exterior enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 

     

    She can also be a world speaker with a few of the phases she has introduced on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    YGLuk
    • Website

    Related Posts

    Using Google Merchant Center Next For Competitive Analysis

    December 2, 2024

    The Definitive Guide For Your Online Store

    December 2, 2024

    Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement

    December 2, 2024

    Google Chrome site engagement service metrics

    December 2, 2024
    Add A Comment
    Leave A Reply Cancel Reply

    9 + six =

    Top Posts

    A New Funnel for Influencer Lead Gen

    July 4, 2025

    Influencer Gathering on a Tennis Court Fuels Buzz Around ASOS Nike Collection

    July 4, 2025

    15+ LinkedIn Post Ideas Examples to Inspire Your Content Strategy

    July 4, 2025

    How to Evaluate Influencer Fit for NFT Campaigns

    July 4, 2025

    What is B2C Social Media Marketing: A Complete Guide

    July 4, 2025
    Categories
    • Content Marketing
    • Digital Marketing
    • Digital Marketing Tips
    • Email Marketing
    • Influencer Marketing
    • Marketing Trends
    • SEM
    • SEO
    • TikTok Academy
    • Tiktok Specialist
    • Website Traffic
    About us

    Welcome to YGLuk.com – Your Gateway to Digital Success!

    At YGLuk, we are passionate about the ever-evolving world of Digital Marketing and Influencer Marketing. Our mission is to empower businesses and individuals to thrive in the digital landscape by providing valuable insights, expert advice, and the latest trends in the dynamic realm of online marketing.

    We are committed to providing valuable, reliable, and up-to-date information to help you navigate the digital landscape successfully. Whether you are a seasoned professional or just starting, YGLuk is your one-stop destination for all things digital marketing and influencer marketing.

    Top Insights

    A New Funnel for Influencer Lead Gen

    July 4, 2025

    Influencer Gathering on a Tennis Court Fuels Buzz Around ASOS Nike Collection

    July 4, 2025

    15+ LinkedIn Post Ideas Examples to Inspire Your Content Strategy

    July 4, 2025
    Categories
    • Content Marketing
    • Digital Marketing
    • Digital Marketing Tips
    • Email Marketing
    • Influencer Marketing
    • Marketing Trends
    • SEM
    • SEO
    • TikTok Academy
    • Tiktok Specialist
    • Website Traffic
    Copyright © 2024 Ygluk.com All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.