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    Home » SEM
    SEM

    Microsoft Advertising / Bing Ad Revenue Up 18%

    YGLukBy YGLukOctober 31, 2024No Comments2 Mins Read
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    Microsoft reported its first quarter 2025 earnings and it confirmed that its search and promoting income was up 18%. The previous quarter it was up 19%, however as I famous then, the final time it was up over 19% in 1 / 4 earlier than final quarter was 10 quarterly incomes experiences in the past, in Q3 2022.

    Microsoft wrote, “Search and information promoting income excluding site visitors acquisition prices elevated 18% (up 19% in fixed forex).”

    Listed here are the highlights of the report:

    • Income was $65.6 billion and elevated 16%
    • Working revenue was $30.6 billion and elevated 14%
    • Web revenue was $24.7 billion and elevated 11% (up 10% in fixed forex)
    • Diluted earnings per share was $3.30 and elevated 10%

    Right here is how the promoting income chart appears to be like particular to go looking and information promoting income will increase quarter to quarter (over):

    Microsoft Advertising Revenue Chart Quarterly

    So there’s nonetheless good development right here, like final quarter, however a slight dip in that development from final quarter.

    Microsoft’s earnings and income beat for the fiscal first quarter, as Azure cloud infrastructure enterprise grew sooner than predicted. However the firm issued referred to as for slower development than anticipated for the present quarter, sending shares down 4% after hours.

    “AI-driven transformation is altering work, work artifacts, and workflow throughout each function, operate, and enterprise course of,” mentioned Satya Nadella, chairman and chief government officer of Microsoft. “We’re increasing our alternative and profitable new prospects as we assist them apply our AI platforms and instruments to drive new development and working leverage.”

    “Sturdy execution by our gross sales groups and companions delivered a stable begin to our fiscal yr with Microsoft Cloud income of $38.9 billion, up 22% year-over-year,” mentioned Amy Hood, government vp and chief monetary officer of Microsoft.

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