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    Home » SEM
    SEM

    Microsoft Advertising Shopping Audience Campaigns Updates

    YGLukBy YGLukNovember 6, 2024No Comments1 Min Read
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    Microsoft introduced its month-to-month Microsoft Promoting updates and whereas we coated a few of these earlier than, we didn’t cowl the modifications to Buying Viewers campaigns. Microsoft made a few modifications to Buying Viewers campaigns.

    (1) Setup workflow for creating Buying Viewers campaigns has been improved and simplified

    (2) Now you can create Product Teams, bringing Buying Viewers campaigns in keeping with common Buying Search campaigns

    Right here is the brand new marketing campaign settings interface:

    Microsoft Advertising Campaign Settings

    Right here is the brand new product teams interface:

    Microsoft Advertising Product Groups

    Microsoft mentioned, “In case you’re working an current Buying Viewers marketing campaign and want to apply this new function, you are able to do so by accessing the product group web page and clicking “Create first product group.” This addition is optionally available and won’t have an effect on your current marketing campaign’s efficiency in any approach. Moreover, product teams shall be created by default for any newly created buying viewers campaigns for you.”

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