Microsoft Promoting is piloting a brand new consumer interface for choose customers.
The platform is but to substantiate a timeline of when the brand new UI can be rolled out to extra customers, nevertheless a spokesperson advised Search Engine Land to count on extra updates within the coming weeks.
Navigation revamp. Microsoft Promoting’s new navigation format is ready up like the newest Google Advertisements interface, with two vertical menus on the left facet of the display screen. Whenever you hover over the primary menu, a second menu pops up close by. This makes it faster and simpler to seek out what you’re searching for. It’s designed to be user-friendly and environment friendly, much like how in style web sites function.
Copilot replace. Within the high horizontal menu of Microsoft’s new interface, there’s an icon devoted to its AI chat assistant, Copilot. Clicking on this icon opens a chat window on the appropriate facet of the display screen. Moreover, Copilot is built-in into the search bar performance. Interacting with Copilot by the search bar additionally triggers the opening of the chat window on the appropriate.
Why we care. Microsoft Promoting’s new UI resembles Google Advertisements’ interface — and that’s a constructive change. By making its platform extra much like Google’s, Microsoft goals to cut back friction for customers and enhance usability, making it simpler for entrepreneurs to modify between the 2.
What Microsoft is saying. A Microsoft spokesperson advised Search Engine Land:
- “We’ve begun testing a brand new UI for some customers. We stay up for sharing extra thrilling updates to our Microsoft Promoting Platform within the coming weeks – keep tuned!”
