Search entrepreneurs are much less happy with their jobs than they have been a yr in the past, in line with a brand new Search Engine Land survey.
Why we care. Search advertising and marketing continues to be a rewarding profession. Nevertheless, any job comes with a wide range of challenges and tasks that have been past the scope of the 2024 Search Engine Land Profession and Wage survey. However what is obvious from our knowledge is that job unhappiness elevated.
Job satisfaction decline. Whereas 67% of search entrepreneurs are extraordinarily or considerably happy with their job, this quantity is down from 76% a year ago.
- 19% are extraordinarily happy (down from 25% in 2023).
- 48% are considerably happy (down from 51% in 2023).
Job dissatisfaction additionally elevated to twenty%, up from 13% a yr in the past.
- 13% are considerably unhappy (up from 12% in 2023).
- 7% aren’t happy (up from 1% in 2023).
Search advertising and marketing challenges. Essentially the most often cited problem is securing enough assets – time, expertise and cash – in line with 54% of respondents.
- Demonstrating and proving a constructive enterprise influence was a big problem for 43% of respondents.
- Cross-departmental collaboration was a problem for 41% of respondents.
Most rewarding features of search advertising and marketing. For 55% of respondents, demonstrating and proving a constructive enterprise influence was probably the most rewarding facet of their job.
- 52% of respondents discovered supporting colleagues to leverage expertise rewarding.
- 42% discovered maintaining with business adjustments in advertising and marketing and martech improvements and tendencies rewarding.
Profession priorities. What do search entrepreneurs need? Rising their revenue was the very best precedence for 69%. Unsurprisingly, 97% rated “develop my revenue” as both a excessive or average precedence.
Three different private profession excessive priorities have been:
- Reducing work-related stress: 49%.
- Being extra productive at work: 47%.
- Incomes a promotion: 46%.
Key tasks of search entrepreneurs. On the director-level and better positions (i.e., director, senior director, VP, SVP, C-suite), 81% mentioned researching and recommending new advertising and marketing expertise merchandise was their high accountability.
The highest accountability for 67% of managers/employees was designing and managing inner workflows and processes.
Different tasks that fell to nearly all of search entrepreneurs of all ranges have been:
- Coaching and supporting advertising and marketing employees on utilizing advertising and marketing expertise merchandise.
- Designing, operating and optimizing/testing advertising and marketing campaigns.
- Working advertising and marketing expertise merchandise as an administrator.
- Integrating advertising and marketing expertise merchandise with one another.
- Monitoring knowledge high quality inside advertising and marketing expertise merchandise.
Right here’s the total checklist of tasks we requested about:
Excessive utilization of spreadsheets. A big majority of administrators+ (71%) and managers/employees (75%) spend no less than 10 hours every week working in spreadsheets (e.g., Excel, Google Sheets, Airtable). As was the case a yr in the past, spreadsheets proceed to be a basic software for search entrepreneurs.
Additionally of be aware:
- Venture administration instruments (e.g., Workfront, Asana, Jira, Wrike, Basecamp) are used persistently by administrators+ (60%) and managers/employees (57%).
- Administrators+ and Managers/employees reported equal utilization (60%) of selling automation and marketing campaign administration instruments.
Methodology. Our survey outcomes are based mostly on responses from 291 people in North America (79%) and Western Europe (21%). As a result of restricted variety of respondents, different areas have been excluded. We used the “median” outcomes for salaries to filter out values which may skew the outcomes.
The 2024 Search Engine Land Wage and Profession Survey was carried out between December and February. Invites to take the survey have been amplified on and by Search Engine Land. The survey included greater than 20 questions associated to profession roles, wage, expertise, job satisfaction and challenges/frustrations. Respondents have been additionally requested to disclose their age and gender.
