Google hosts occasions all over the world for SEOs, content material creators, site owners, website homeowners and entrepreneurs named Google Search Central Dwell. They have been doing it for years and I’ve attended many over time. That is the primary time the occasion was held within the new St. John’s Terminal, which is made to impress – let me say.
The occasion was from 11am to 6pm, with loads of networking and loads of talks. It truthfully is a good occasion and it’s a ton of labor and cash for Google to place this collectively.
I’ll say, nearly all of the content material introduced was not new and extra so, largely from content material revealed on Google’s assist documentation or beforehand written on their weblog. However not all, simply most.
I simply wished to share my takeaways from the occasion, for many who don’t observe me on X or Bluesky:
I first met up with Danny Sullivan and Daniel Waisberg from Google to catch up rapidly:
Higher picture possibly pic.twitter.com/NPva6qw5ww
— Barry Schwartz (@rustybrick) March 20, 2025
Then we went to the occasion, there was a networking area on the surface that had gentle refreshments.
Then we entered the auditorium for the shows, here’s a video:
Huge crowd on the @googlesearchc NYC occasion pic.twitter.com/FqfmYzLmvw
— Barry Schwartz (@rustybrick) March 20, 2025
Now @searchliaison is up pic.twitter.com/LOmMfppDHK
— Barry Schwartz (@rustybrick) March 20, 2025
Listed here are some slides and feedback that caught my consideration:
Google defines EEAT however says you may’t sprinkle EEAT in your website. It doesn’t work like that. Through @JohnMu pic.twitter.com/DmjC0tg9Rk
— Barry Schwartz (@rustybrick) March 20, 2025
@searchliaison stated 50% of the content material on the internet is spam pic.twitter.com/pKTInyBo1u
— Barry Schwartz (@rustybrick) March 20, 2025
There isn’t a record of freelancers that may trigger a website to get a Google website fame abuse penalty says @searchliaison pic.twitter.com/6vBuOmyuFf
— Barry Schwartz (@rustybrick) March 20, 2025
— Barry Schwartz (@rustybrick) March 20, 2025
Extra on scaled content material abuse and AI content material – it’s not particular to AI… through @searchliaison pic.twitter.com/DkRe13UmEh
— Barry Schwartz (@rustybrick) March 20, 2025
How Google defines RankBrain, MUM and Bert through @JohnMu pic.twitter.com/WhGKloglmz
— Barry Schwartz (@rustybrick) March 20, 2025
Now @JohnMu talks about Google Search Console search efficiency stories together with AI options – he reiterates AI Overviews you may’t filter out pic.twitter.com/O0aaiFBzyJ
— Barry Schwartz (@rustybrick) March 20, 2025
— Barry Schwartz (@rustybrick) March 20, 2025
You should use snippet controls to attempt to management your content material from displaying within the snippet of the AI Overview through @JohnMu – (my ideas ,it’s a hack job) pic.twitter.com/paG4oYtoBi
— Barry Schwartz (@rustybrick) March 20, 2025
Google stated on stage that these customers are spending extra time on writer websites after clicking over from an AI Overview. How do they measure this? GA knowledge which they stated they do not use? – coated this earlier – however they stated it once more right here on the occasion https://t.co/AkGJ57CapM https://t.co/EgoCKBgnVy
— Barry Schwartz (@rustybrick) March 20, 2025
Extra particulars pic.twitter.com/HDKs9uI45a
— Barry Schwartz (@rustybrick) March 20, 2025
Google Search Console knowledge stories are all on California time zone apart from the 24 hour view says @danielwaisberg pic.twitter.com/8pEzNqDeGK
— Barry Schwartz (@rustybrick) March 20, 2025
through @danielwaisberg
— Barry Schwartz (@rustybrick) March 20, 2025
Pre submitted Q&A with the Google Search workforce – may be time for reside questions on the finish however unknown pic.twitter.com/d3uN0ldREi
— Barry Schwartz (@rustybrick) March 20, 2025
He stated not now however possibly sooner or later.
— Barry Schwartz (@rustybrick) March 20, 2025
Danny covers “impartial” content material creators.
“How can we spend extra time to information smaller impartial websites to succeed”
Reference to a visit to Zurich the place they mentioned how they may do extra. What may they do internally.
Reference to “we have executed issues to assist”
Unlikely… https://t.co/tzt9xvkfoO pic.twitter.com/Ob2C8KNNwt
— Mr Jonathan Jones 🇹🇼🇬🇧 (@Jonny_J_) March 20, 2025
The Google @searchliaison stated he’s on X on daily basis and interacts with folks right here on daily basis pic.twitter.com/RANE1W0l0z
— Barry Schwartz (@rustybrick) March 20, 2025
I hope that is helpful to a few of you all.
