Prepared to spice up model consciousness? Discover the most effective social media company for your small business, vetted and reviewed by our crew of editors.
Use this checklist to seek out:
- What a social media company can do for your small business
- The advantages of utilizing a social media company
- Methods to discover the precise social media company
- 12 of the most effective social media promoting businesses within the US (and what they specialise in)
Social media platforms are appearing extra like search engines like google, particularly for the youthful technology.
According to Hootsuite, extra folks beneath the age of 25 flip to social media channels to analysis and consider manufacturers that they do to search engines like google.
And people numbers don’t drop considerably by technology. Almost half of individuals 25-44 years previous seek for manufacturers on social media networks.
In different phrases, social media promoting is a good way to get your model in entrance of the precise viewers on the proper time – after they’re procuring. The issue is that you simply aren’t the one model with this concept.
Navigating the constantly-evolving world of social media may be daunting, particularly with rising competitors. That’s the place a social media company is available in.
We’ll introduce you to what a social media advertising and marketing firm is, how they function (full-service vs. specialist), and share 12 of the most effective businesses within the recreation.
Plus, we’ll cowl every company’s distinctive choices, what they specialise in, their awards, high content material, and what makes them stand out.
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HawkSEM
HawkSEM (that’s us!) is an award-winning, full-service on-line advertising and marketing company that focuses on working with B2B and B2C manufacturers to spice up their social media advertising and marketing. Now we have a crew of specialists who’re captivated with driving outcomes for our shoppers.
Our paid media companies embody social channels like, Fb advertisements, Instagram, Twitter, LinkedIn, and Pinterest promoting and paid search resembling Google Advertisements and Microsoft Promoting. We additionally supply inventive companies to assist shoppers develop compelling advert inventive that resonates with their audience.
HawkSEM has been acknowledged by Clutch.co as a high social media advertising and marketing company, is an accredited Meta Associate, and has labored with some big-name manufacturers resembling Western Digital and Land Rover.
Greatest for: Ecommerce, B2B/B2C, SaaS, finance, healthcare, skilled companies, schooling
Providers supplied:
- Content material advertising and marketing
- Paid social media advertising and marketing
- Conversion price optimization
- PPC administration companies
- search engine optimization
- Ecommerce advertising and marketing
- Remarketing
- Touchdown web page optimization
- SEM technique
Purchasers:
Notable shoppers: Verizon, Nike, Honda, and Merril Lynch.
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MuteSix
(Picture: MuteSix)
MuteSix is a efficiency advertising and marketing company that focuses on Fb and Instagram promoting for B2C manufacturers. It has had large success serving to huge identify manufacturers in all kinds of industries resembling retail, e-commerce, luxurious items, nonprofit, expertise and sports activities.
They’ve a crew of inventive strategists, information analysts, and media consumers who work collectively to develop and execute social media promoting campaigns that drive outcomes.
MuteSix has been acknowledged by Inc. Journal as one of many fastest-growing non-public corporations in America and has labored with shoppers resembling The Sincere Firm and Revel.
Greatest for: Ecommerce, magnificence manufacturers, monetary
Providers supplied:
- E-mail advertising and marketing
- Content material creation
- Bespoke manufacturing
- Graphic design
- Copywriting
- CRM
- TV/CTV
Purchasers:
- Common Commonplace
- Excessive Rise Monetary
- John Paul Mitchell Techniques
- Farmacy Magnificence
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AKQA
(Picture: AKQA)
AKQA is a inventive company that focuses on model expertise and that innovation and primarily works with enterprise corporations. It has delivered highly effective, outcomes pushed campaigns for large, multinational companies resembling Nike and Sony and makes use of an interdisciplinary method to craft campaigns that ship on all fronts.
AKQA has a crew of designers, builders, and strategists who work collectively to create compelling social media promoting campaigns that seize their shoppers’ model essence.
AKQA has been acknowledged with quite a few awards, together with a Cannes Lion for his or her work with Nike, and has labored with different family names resembling Google and Netflix.
Greatest for: enterprise, SaaS, ecommerce
Providers supplied:
- Digital and print advertising and marketing campaigns
- Digital technique
- Paid social
- Natural social
Purchasers:
- Tinder
- Sony
- Volvo Vehicles
- Nike
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We Are Social
(Picture: We Are Social)
We Are Social is a world social media company specializing in advertising and marketing plans, content material creation, and group administration for international manufacturers.
With 1,300+ employees in 18 workplaces unfold throughout 4 continents, their crew is well-positioned to assist main worldwide manufacturers of their international social promoting. When you have a enterprise that operates in quite a few areas throughout the globe, this company’s intensive attain and international assortment of expertise will serve you nicely.
With a global crew it’s simple to collaborate on social media campaigns that cross areas whereas sustaining the native data and cultural sensitivities to be sure that campaigns carry out nicely and shine a optimistic mild in your model.
We Are Social has gained quite a few awards for its work, together with Social Company of the Yr on the Marketing campaign Asia-Pacific Awards. They’ve additionally labored with shoppers resembling Adidas and Heineken.
Greatest for: Sports activities, expertise, ecommerce, retail
Providers supplied:
- Media planning
- Paid media administration
- Influencer advertising and marketing
- Video & images
- Inventive marketing campaign & idea growth
Purchasers:
- Ebay
- EA Sports activities
- Below Armour
- Lego Grasp
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Huge
(Picture: Big Inc.)
Big is a full-service digital advertising and marketing firm that focuses on person expertise, net design, and expertise for enterprise corporations.
It has a crew of specialists who work collectively to create social media promoting campaigns which might be each visually beautiful and efficient. Its experience runs via a spread of subjects resembling Synthetic Intelligence, and Information and Insights.
When you begin consulting its crew you will note that it turns into a associate, slightly than an exterior service and can work collaboratively with you to create essentially the most considerate social content material you may think about.
Big has gained a number of awards for its work, together with an Awwward for its web site design for the Museum of the Transferring Picture. It ought to come as no shock that such a profitable company has labored with shoppers resembling HBO and American Specific.
Greatest for: Tech corporations, enterprise, ecommerce
Providers supplied:
- Commerce
- Design
- Model technique
- Synthetic intelligence (AI) advisory
- Buyer expertise
Purchasers:
- Audi
- P&G
- Spotify
- Ps
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Bright Age
(Picture: BrightAge)
Vibrant Age is a digital advertising and marketing company that focuses on social media promoting, PPC, and search engine optimization. They’re additionally notably well-known for its incredible B2C group administration companies.
If you’re trying to develop your on-line social media group, then that is the company you must seek the advice of. It has intensive expertise in participating with all kinds of B2C audiences and can assist your model discover its voice and create a group to your prospects.
They’ve a crew of specialists who’re captivated with driving outcomes for his or her shoppers via data-driven methods.
In addition they supply social media buyer care and repute administration companies to assist shoppers develop and preserve a compelling, inventive, and approachable social media presence that connects with their viewers. Vibrant Age has labored with shoppers resembling HBO and Ingersoll Rand.
Greatest for: streaming companies, hospitality, leisure
Providers supplied:
- Social media advertising and marketing
- Content material creation
- Copywriting
- Social media buyer care
- Neighborhood administration
Purchasers:
- Disney+
- ABC
- BigStub
- Doubletree
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LYFE Marketing
(Picture: Lyfe Advertising)
LYFE Advertising is a social media administration company that focuses on native social media promoting, content material creation, and group administration.
As a number one digital advertising and marketing company that focuses on offering distinctive native social media administration companies tailor-made particularly for small and medium-sized companies (SMBs) it has a deep understanding of the distinctive challenges confronted by SMBs and is dedicated to serving to them thrive within the social media panorama.
They’ve a crew of social media specialists who work collectively to create impactful social media promoting campaigns for his or her shoppers. LYFE Advertising has been acknowledged by Inc. Journal as one of many fastest-growing non-public corporations in America and has labored with shoppers resembling GNC and F45 Coaching.
Greatest for: SMB, boosting social media engagement
Providers supplied:
- Social media advertising and marketing
- Social media promoting
- PPC administration companies
- E-mail advertising and marketing
Purchasers:
- Eternally Diamonds Atlanta
- Wingstop
- Hilton
- S. Carter Designs Customized Jewellery
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Fresh Content Society
(Picture: Contemporary Content material Society)
Contemporary Content material Society is a full-service digital advertising and marketing company that focuses on aiding direct-to-consumer (DTC) manufacturers in reaching their social media advertising and marketing objectives.
With a profound understanding of the distinctive wants and challenges confronted by DTC companies, Contemporary Content material Society is devoted to offering tailor-made options that drive model development and buyer engagement.
Their social media crew brings collectively a spread of experience to create compelling social media promoting campaigns that ship huge outcomes, resembling a 20X return on advert spend in 90 days for one in every of their shoppers.
It’s no surprise that with such compelling previous work, manufacturers are lining as much as buy their companies, they usually have labored with shoppers resembling Audi and KFC.
Greatest for: SMB, auto business, {hardware}
Providers supplied:
- Social media audits
- Social media technique
- Neighborhood administration
- Analytics and reporting
- Paid media administration
Purchasers:
- KFC
- TravelCenters of America
- True Worth
- Peak Auto
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Parachute Media
(Picture: Parachute Media)
Parachute Media is an esteemed social media company famend for its experience in social and content material design, particularly working with life-style and shopper manufacturers.
With a robust deal with inventive storytelling and strategic social media administration, Parachute Media helps manufacturers join with their goal audiences and obtain outstanding on-line development.
They specialise in offering a variety of social media companies, together with content material creation, group administration, influencer partnerships, paid social promoting, and social media analytics.
Over time, Parachute Media has labored with a powerful roster of notable shoppers, together with REI and Common.
Greatest for: Manufacturers that wish to enhance their social media content material.
Providers supplied:
- Analytics
- E-mail advertising and marketing
- Videography and images
- Google Advertisements
- Content material technique and writing
- Model growth
- Neighborhood administration
- Promoting and retargeting
Purchasers:
- Hardee’s
- REI
- Tractor Provide Co
- Merrell
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Ignite Social Media
(Picture: Ignite Visibility)
Ignite Social Media is a number one social media advertising and marketing company with a specialization in working with a few of the most distinguished manufacturers on this planet and serving to them handle their social communities.
They excel in creating and implementing impactful social media methods that drive model consciousness, engagement, and conversions.
Their distinctive work has earned them recognition within the business, with notable awards resembling The Drum Social Buzz Award and the Shorty Awards. These accolades spotlight Ignite Social Media’s dedication to innovation and excellence in social media advertising and marketing.
Ignite Social Media has labored with a outstanding portfolio of famend shoppers, together with Microsoft, Warner Bros and Ikea.
Greatest for: Manufacturers that wish to develop and have interaction their social media group.
Providers supplied:
- Social technique
- Paid promoting
- Neighborhood administration
- Influencer advertising and marketing
- Reporting and analytics
- Content material growth
Purchasers:
- Kelly Providers
- Nike
- evite
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Social Media 55
(Picture: Social Media 55)
Social Media 55 is a famend social media company that has labored with a various vary of manufacturers throughout varied industries. They assist good manufacturers that want a la carte companies and produce a variety of extremely specialised abilities to the desk.
In addition they specialise in influencer advertising and marketing and social media administration and can rapidly be capable to use their tailor-made experience to spice up your social media presence.
Social Media 55 possess a deep understanding of every model’s distinctive wants and leverage their experience to ship distinctive social media options. An in depth data has led them to work with some big-name manufacturers resembling Arby’s and Nissan.
Greatest for: Area of interest manufacturers that want a la carte companies.
Providers supplied:
- search engine optimization
- Area of interest-specific advertising and marketing
- Branding and media
- E-mail advertising and marketing
- Ppc
- Net growth
- Social media administration and promoting
- App growth and advertising and marketing
- Influencer advertising and marketing
- And extra
Purchasers:
- Simply Toys Worldwide
- The Swiss Resilience Institute
- JIVAGO Manufacturers LLC.
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WebFX
(Picture: WebFX)
WebFX is a full-service digital advertising and marketing company recognized for its experience in social media advertising and marketing for SMBs and native companies.
They specialise in working with manufacturers throughout varied industries, starting from small companies to giant enterprises.
WebFX social media companies vary from technique growth and content material creation to group administration and influencer advertising and marketing.
Their distinctive work has garnered business recognition, with quite a few awards to their identify, together with the Interactive Advertising Awards, Hermes Inventive Awards, and US Search Awards.
In addition they have expertise working with big-name shoppers resembling Marriott and Hilton.
Greatest for: SMBs and native manufacturers are a superb match.
Providers supplied:
- search engine optimization
- PPC administration
- Social media promoting
Purchasers:
- Wrangler
- Hilton
- Sysco
- Jiffy Lube.
What’s a social media company?
![Social Media Marketing Agency](https://cdn-hhodb.nitrocdn.com/CyaFLPxpUyMlYWCyAbbjblZPQIEUltTe/assets/images/optimized/rev-ae0d4d7/hawksem.com/wp-content/uploads/2019/09/digital-marketing-agency-img2-1024x582.jpg)
Social media promoting businesses can work with companies of all sizes and industries to develop and execute social media campaigns that drive outcomes. (Picture through Unsplash)
A social media company is a specialised advertising and marketing company that helps companies create and handle social media promoting campaigns.
These businesses have groups of selling specialists who specialise in completely different features of social media promoting, together with influencer advertising and marketing, advert technique, content material creation, media shopping for, and information evaluation. Some even have specialised channels, for instance, having specialists on their groups that know a selected platform, resembling LinkedIn, Snapchat, or Fb, inside out.
Social media promoting businesses can work with companies of all sizes and industries to develop and execute social media campaigns that drive outcomes. Some additionally specialise in sure sectors, resembling ecommerce or regulation, and use their intensive data in a refined space and of a singular viewers to ship spectacular outcomes for his or her shoppers.
What’s the distinction between a full-stack company and a social media company?
There’s a ton of jargon in advertising and marketing, and nicely, all industries, for that matter. We turned to our lead strategist, Magnolia Deuell, to assist make clear the distinction between these kind of businesses.
“Full stack businesses supply manufacturers a partnership that operates as an extension of their advertising and marketing crew vs. one other vendor you’re including to the payroll,” says Deuell. “When a model works with a specialised advertising and marketing company that solely has core competencies in a single channel (i.e., social media), it’s laborious to have a cohesive technique that seamlessly elevates your whole digital efforts.”
She explains that HawkSEM leverages social media as a giant piece to an excellent larger puzzle.
“We ask questions that evoke optimizations and methods exterior of the scope of social media. We imagine that an omnichannel technique is the important thing to digital advertising and marketing success,” explains Deuell.
The advantages of utilizing a social media company
A social media company is an asset to many in-house groups. By taking a few of the weight off in-house groups and delivering measurable outcomes with in-depth experience and reporting, advertising and marketing managers and groups can focus their efforts on different channels like e mail advertising and marketing, content material advertising and marketing, and search engine marketing (search engine optimization).
A social media company can provide enterprise homeowners peace of thoughts that their advertisements are in good arms, and there are additionally many different advantages to utilizing social media promoting. Listed below are a couple of.
1. Faucet into the experience
Social media businesses have specialised advertising and marketing groups for various features of social media promoting resembling Fb promoting, group administration and social media administration. By working with a social media company, you may faucet straight into their know-how and leverage all their accrued data to create more practical advert campaigns.
2. Price-effective
A social media company will assist you to get extra bang to your buck by optimizing your advertising and marketing campaigns for optimum ROI. For those who’ve not bought a specialist in-house, or they’re merely overwhelmed by the amount of labor, you may discover it laborious to maintain optimizing your campaigns and get the most effective return in your advert spend.
An company can are available and assist you to goal the precise viewers, create compelling advert inventive, and run A/B testing to extend your model consciousness and be sure to get essentially the most out of your price range.
3. Save time
Managing social media campaigns is time-consuming. Working with an company frees up your time to deal with different vital features of your small business whereas the company takes care of your social media promoting.
With so a few years of expertise beneath their belts, the employees at an company may also sometimes be capable to full duties sooner than you’d by yourself.
4. Information-driven methods
Businesses use information to drive their social media advertising and marketing methods and optimize their campaigns. Sometimes, businesses have entry to a number of instruments that acquire and report on information in ways in which make it quick for them to make choices about modifications to campaigns.
By taking a deep dive into metrics like conversion charges and engagement, they will discover low-hanging fruit to assist your campaigns enhance. It additionally helps inform choices like whether or not or not you want touchdown pages, a retargeting marketing campaign to extend new prospects or graphic design modifications.
Information helps with all types of analysis and testing for social media advertisements. You may evaluate the impacts of your campaigns primarily based on age, conduct, geo-location, demand market, pursuits, and a lot extra. However it is a lot to undergo. An company will assist you to discover the floor slightly than drown in your sea of information.
5. Scalability
Social media businesses additionally provide the choice to rapidly scale your advertising and marketing efforts as your small business grows.
Moderately than recruiting and hiring to develop your groups, your workload will increase, and you’ll merely scale your contract together with your company. This additionally applies within the different route, and if sooner or later you must scale down (possibly as a result of you may have a seasonal enterprise), you may simply do this too.
What’s the greatest social media company for my enterprise?
Whereas there are definitely loads of advantages to utilizing an company (and way over we listed above), sadly, not each company was created equal and can ship you all of these nice benefits.
So, how are you going to discover the precise social media company that can ship on its guarantees and positively affect your small business? The reply relies on a number of elements, together with your small business objectives, price range, and business. Listed below are some issues to contemplate when selecting a social media company.
Discover the precise service
Totally different social media businesses supply completely different companies. Some supply full-service digital advertising and marketing, whereas others specialise in social media advert administration or influencer advertising and marketing. Think about what social media companies your small business wants and select an company that may present them.
You must also take into account what social networks your small business makes use of. For instance, B2B companies sometimes promote on LinkedIn. Firms specializing in lead technology are usually on Fb and Instagram. Whereas e-commerce companies may need extra success on TikTok.
You wish to discover an company that gives social media advert administration to your channels and has sufficient expertise to information you on which channels your viewers will spend essentially the most time on.
Business expertise
Search for an company that has expertise working in your business. They are going to higher perceive your goal market and create efficient social media promoting campaigns for your small business.
Deuell says, “Manufacturers ought to search for businesses which have earlier expertise inside their vertical, as we all know profitable methods on social tremendously differ pending on the business. What works for one business might not work for one more.”
This doesn’t imply that you simply essentially want an company that solely has shoppers in your business. Moderately you wish to ask about their earlier expertise and see some examples of earlier shoppers who had comparable audiences and case research to see what the outcomes had been.
Awards or certifications
There are many nice businesses which have by no means gained an award. Nevertheless, in case you are new to social media promoting and uncertain what to seek for, an award-winning company generally is a good place to begin trying.
Think about businesses which have gained awards or have business certifications, resembling being a Meta Business Associate. Meta owns Fb and Instagram, two main social channels, and an authorized partnership demonstrates that the company was vetted by Meta for its technical abilities and companies.
Search for partnerships that matter
Deuell tells us to search for partnerships that can assist your model.
“Companies with premier partnerships with main platforms, like Meta, enable manufacturers to work with businesses with confirmed and acknowledged expertise inside these platforms. These partnerships additionally enable manufacturers further advantages like Beta testing alternatives,” says Deuell.
Effectively-known shoppers
The extra a social media promoting company builds its repute. The extra big-name manufacturers wish to work with it. Examine to see if the company has labored with well-known shoppers in your business (or normally). This may be a sign that they’ve a monitor report of success and may ship stable outcomes for your small business.
Communication & collaboration
Search for an company that values communication and collaboration. You wish to work with an company that can hearken to your wants, present common updates in your campaigns, and work collaboratively together with your crew to attain your small business objectives.
There may be nothing worse than an account supervisor that doesn’t reply to your emails and applies a one-size-fits-all methodology to its advert technique. Your collaboration must be with an company that can assign KPIs, monitor metrics and report back to you in your campaigns in a method that’s tailor-made to your small business slightly than doing the identical factor for all of their shoppers.
Social proof
Social proof, like critiques and testimonials, will assist you to get to know the company from a shopper’s viewpoint. You’ll acquire an understanding of what it’s wish to work with an company and what to look out for.
these elements can assist you select the most effective social media company for your small business. Don’t be afraid to ask for testimonials or case research to higher perceive the company’s expertise and monitor report.
With the precise social media company, you may create and execute efficient promoting campaigns that drive outcomes and assist your small business develop.
Pink flags to bear in mind
When interviewing an company, steer clear from those that don’t current a full-funnel social technique. Anybody can provide you nice outcomes whereas working campaigns which might be reaching customers who’ve beforehand been to your web site or engaged together with your profile (i.e., remarketing audiences). The laborious half is bringing customers into your funnel and being the primary touchpoint throughout the purchaser journey – that’s the place a stable higher/mid-funnel technique is essential for long-term success and sustainable model development.
FAQs about Social Media Businesses
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How a lot do social media businesses cost?
Social media company pricing ranges anyplace from $2,500-$10,000 or extra per 30 days, relying on expertise, business area of interest, scope, and even your location.
Most social media businesses cost a flat price or a proportion of advert spend for paid social campaigns and by platform for natural promoting. HawkSEM expenses a flat venture price that doesn’t contain setup prices.
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How lengthy does it take to see outcomes on social media campaigns?
This can rely in your marketing campaign initiatives. If you’re specializing in engagement and branding, this may occur rapidly. If you’re concerned about rising your conversions, it might probably take as much as three months to your campaigns to be totally optimized.
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What must you ask a social media company in a discovery name?
An important factor to ask a potential social media company is about their expertise in your business. Ask for case research exhibiting confirmed outcomes. You must also get an understanding of timelines, contracts, charges, and final result expectations.
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How do I select the most effective social media company?
Search for related expertise, results-driven case research, and a custom-made social media technique that can assist you to attain your objectives earlier than you comply with work with them.
Additionally, take into accounts charges, related expertise, and platforms they specialise in.
The takeaway
These 12 social media businesses are among the many greatest within the recreation. Whether or not you’re on the lookout for a full-service digital company or a specialised social media administration company, there’s an company on this checklist that may assist you to obtain your objectives.
Every company has distinctive choices, awards or certifications, and well-known shoppers, making them stand out in their very own method. However each one in every of them has a confirmed historical past of delivering huge outcomes for his or her shoppers that not solely deal with return on advert spend however gaining high quality leads and viewers engagement.
Most corporations can profit from social media advertising and marketing companies. Contact HawkSEM to get began at this time!