A digital advertising marketing consultant builds visibility and visitors for companies by way of search, social, and electronic mail advertising. They will price between $500 to $10,000 monthly. Study what they do, their advantages, and the highest 11 consultants to rent.
Constructing a complete but profitable digital advertising technique might be difficult once you don’t have all of the experience you want in-house.
With knowledgeable insights into technique and optimization, a digital advertising marketing consultant will help what you are promoting enhance advertising outcomes throughout channels. A marketing consultant is greater than a digital advertising supervisor — they advise companies on strategic actions they’ll take for higher outcomes.
Let’s dive into what a digital advertising marketing consultant is, why you want one, and which digital advertising consultants you must rent in 2024.
What’s a digital advertising marketing consultant?
A digital advertising marketing consultant is an skilled skilled who evaluates an organization’s present advertising efforts and identifies methods to optimize natural and paid methods. Along with advising companies on technique, digital advertising consultants could implement and monitor new digital advertising campaigns for his or her shoppers.
What does a digital advertising marketing consultant do?
A digital advertising marketing consultant’s duties depend upon the particular companies they provide. And the companies they supply will doubtless depend upon the consumer they’re working with and the undertaking they’re engaged on.
Generally, listed below are some companies that digital advertising consultants provide:
- Digital advertising technique: Audit on-line presence and present digital advertising technique, advise on methods to optimize for greatest outcomes, and implement a advertising plan.
- Content material advertising technique: Conduct a content material audit, have a look at competitor content material for gaps and alternatives, and develop and implement content material technique.
- web optimization consulting: Audit present web optimization efforts and develop a complete web optimization technique whereas monitoring outcomes, making optimizations, and advising on methods to enhance.
- PPC consulting: Audit present pay-per-click campaigns, establish new alternatives and methods to optimize, and implement optimizations.
- Paid media consulting: Develop paid media marketing campaign technique, implement media planning and shopping for, handle bids, and advise on channels, concentrating on, segmentation, creatives, and media KPIs.
- Social media consulting: Evaluate present social media advertising technique and campaigns, create a complete technique particular to the social media platforms you utilize, and monitor for tactics to enhance.
- CRO analysis: Analyze present conversion charges throughout channels, run A/B exams, conduct behavioral evaluation (like warmth mapping), and implement optimizations.
- Advertising analytics consulting: Advise on which metrics to trace, arrange Google Analytics, and evaluation present advertising analytics to search for alternatives to enhance.
- Market analysis: Analysis goal markets to establish target market, prime opponents, and new alternatives available in the market.
- Advertising automation: Audit present advertising processes, construct out a advertising automation technique, implement automations, and advise on methods to enhance over time.
Some strategists concentrate on a particular self-discipline. For instance, a lead technology strategist could provide consulting companies like lead gen audit and technique, figuring out KPIs, buyer journey mapping, and recommending content material. A advertising consulting company could present a wider vary of companies primarily based on their in-house experience.
How a lot does a digital advertising marketing consultant price?
The overall costs for search engine marketing consultants, depend upon the kind you rent. For instance:
- web optimization company: $2,500-$10,000
- Impartial freelancer: $500- $2,500
- In-house web optimization analyst: $5,230
Right here’s a have a look at the components that decide the price of a digital advertising marketing consultant:
Consulting experience
Kind and degree of experience influence pricing for digital advertising consultants. For instance, web optimization consultants typically cost otherwise than content material advertising consultants. web optimization consultants could provide a bundle value or hourly fee, whereas many content marketing agencies cost primarily based on deliverables or on retainer.
Years of expertise
Years of expertise additionally issue into the prices of hiring a advertising knowledgeable. For a higher-level marketing consultant or skilled growth marketing agency, you may count on to spend between $3,000 and $10,000 a month.
Kind of marketing consultant
The kind of rent you make can even influence advertising consulting prices. For instance, if you wish to rent an web optimization marketing consultant, the fee will depend upon whether or not you rent somebody in-house, a freelancer, or an company.
Every kind of rent has its personal advantages. An SEO agency can present a wider vary of companies at scale. Nonetheless, you’ll pay extra for an company than a single freelancer.
Freelancers are nice for smaller web optimization initiatives. However if in case you have sufficient web optimization work to warrant an in-house rent, it’ll be less expensive to rent somebody in-house. Simply concentrate on the hidden prices (like medical health insurance and PTO), which might not be price it for those who don’t have sufficient work for a full-time worker or don’t wish to discover, rent, prepare, and retain an worker.
Varieties of companies
Varieties of companies additionally influence prices. Right here is a few normal pricing for content marketing companies:
- Net web page optimization prices between $100 and $400 per web page
- Small web site copy prices $1,500 to $3,500 for 5 to 6 pages
- web optimization technique and coaching (aka consulting) prices $150 to $500 per hour
- Single PPC advert prices $25 to $250 per advert
- Full PPC marketing campaign prices $1,000 to $2,500 for 10 advertisements, a touchdown web page, welcome web page, and welcome electronic mail
- PPC marketing campaign administration prices 15% of PPC advert charges or $500 to $6,000 monthly
Stage of companies
Prices can even depend upon whether or not the marketing consultant is simply advising on technique or implementing it for you. Not all strategists provide execution. Nonetheless, in the event that they accomplish that with ongoing optimization, it’ll price extra.
5 advantages of hiring a digital advertising marketing consultant
Undecided if hiring a digital advertising marketing consultant is best for you? Listed here are only a few advantages you get when working with a digital advertising specialist:
- Get an external perspective
- Save time and money
- Benefit from proven experience
- Stay up-to-date with the latest tactics and tools
- Access expertise you don’t have in-house
1. Get an exterior perspective
Have you ever ever heard the phrase, “It’s laborious to learn the label from contained in the bottle?” It may be very difficult to establish alternatives or areas of enchancment once you’re entrenched within the day-to-day of what you are promoting.
For instance, let’s say you’ve been doing all your firm’s electronic mail advertising for the previous few years. It could be troublesome to establish methods to enhance your electronic mail advertising since you’re too near it.
A marketing consultant affords an exterior and unbiased perspective in your digital advertising technique. Their solely purpose is to get the perfect outcomes doable, and might even see issues you may’t.
2. Save money and time
Since digital advertising consultants are skilled and don’t require coaching, they’ll save money and time in the long term. They’ll get you the perfect return on funding doable and received’t spend time studying whereas implementing.
For instance, HawkSEM helped HomElectrical double its revenue in simply 10 months by supporting its ecommerce PPC efforts. Had the enterprise completed PPC by itself, it doubtless would’ve taken longer to get the identical outcomes. To not point out, it’d’ve wasted some advert spend whereas studying the right way to run PPC campaigns.
3. Profit from confirmed expertise
Whenever you collaborate with a digital marketing agency or consultant, you profit from their confirmed expertise. They leverage their expertise with different shoppers and related initiatives to yours to establish alternatives for enchancment.
For instance, Easly got here to HawkSEM for assist with web optimization technique and implementation. As web optimization is a core competency at HawkSEM, the group knew precisely the right way to get began creating an web optimization technique for the corporate.
The consequence? Easly elevated referring domains by greater than 2,500% and acquired greater than 40 featured snippet outcomes on Google, which allowed them to extend model consciousness and web site visitors. See how we did it.
4. Keep up-to-date with the most recent ways and instruments
Digital advertising consultants typically maintain not less than a bachelor’s diploma in advertising or the same discipline. They might additionally get numerous advertising certifications. Then, in the event that they wish to stay aggressive, they need to keep up-to-date with the most recent instruments and ways of their business.
Whenever you rent a marketing consultant, you profit from their information of the most recent methods that get the perfect outcomes. You additionally profit from their premium digital advertising instruments that supply useful insights you may’t get wherever else.
One of many instruments that HawkSEM leverages to assist shoppers is ConversionIQ (CIQ). This proprietary advertising know-how provides us actionable insights we use to optimize and enhance outcomes throughout channels.
5. Entry experience you don’t have in-house
Chances are you’ll not have all of the experience you want in your inside advertising group. Hiring a digital advertising specialist lets you complement the work you’re already doing in-house to get even higher outcomes.
For instance, let’s say that your in-house advertising group excels at natural on-line advertising. However you wish to develop your attain with paid advertisements. Hiring a PPC agency to deal with your paid promoting lets you get the assist you want with advertisements whereas permitting your inside group to concentrate on what they do greatest.
11 greatest digital advertising consultants to rent in 2024
Hiring a digital advertising marketing consultant is a crucial first step in investing in your advertising. There are quite a lot of consultants on the market, so we made your search simpler by placing collectively our checklist of the highest 11 greatest digital advertising consultants to rent in 2024:
- HawkSEM
- Wpromote
- Tinuiti
- Merkle
- Eric Schwartzman
- Chief Outsiders
- Mike Khorev
- Brian Honigman
- WebFX
- Claire Jarrett
- Mayple
1. HawkSEM
Since 2006, HawkSEM (hey, that’s us!) has helped shoppers throughout industries develop their on-line presence and their backside line by taking a results-driven strategy to digital advertising. With advertising consultants in numerous specialties — web optimization, PPC, content material advertising, Facebook ads, and extra — our company affords a complete strategy to digital advertising technique.
Our group goes past simply consulting and technique. We have now consultants in each space who can implement and observe your campaigns.
We could also be somewhat biased, however the stats don’t lie. With a mean consumer retention fee of 98% and a mean consumer ROI of 4.5x, we all know we are able to get our shoppers outcomes.
Whether or not it’s an web optimization audit, LinkedIn advert marketing campaign, or CRO for landing pages, we strategy each consulting undertaking with the purpose of getting our shoppers a return on funding. Simply have a look at our case studies to see how we’ve helped shoppers drive extra certified leads and improve conversions throughout advertising channels.
Greatest for: B2B, B2C, ecommerce, SaaS, finance, healthcare, schooling, dwelling companies, {and professional} companies manufacturers
Companies:
- Google advertisements & PPC administration
- Search engine marketing (web optimization)
- Content material advertising
- Social media advertising
- Fb advertisements
- Conversion fee optimization (CRO)
- Ecommerce advertising
- Remarketing
Shoppers:
- Microsoft
- Verizon
- Siemens
- DirectTV
- Honda
2. Wpromote
Wpromote is an award-winning digital advertising company featured in publications like AdWeek and AdAge. Wpromote has places of work in Chicago, Dallas, Denver, Los Angeles, Manhattan, New York, and San Francisco.
This company focuses on efficiency advertising and has group members specializing in paid search, earned and owned media, web optimization, content material advertising, and extra. For advertising technique and planning, the group challenges typical pondering to get their shoppers outcomes.
Greatest for: SMB, medium-sized firms
Companies:
- Paid media (search & social)
- Net design technique
- web optimization
- Content material advertising
- E-mail advertising
- Influencer advertising
- Conversion fee optimization
- Technique and planning for internet design, analytics, and extra
Shoppers:
- Whirlpool
- KitchenAid
- Samsung
- SPANX
- Peacock
3. Tinuiti
Tinuiti is the biggest impartial efficiency advertising agency centered on streaming TV and Google, Fb, and Amazon advertising. With over 1,000 workers, this company was acknowledged by Constructed In as one of many prime 100 locations to work in 2023.
With a concentrate on paid campaigns, Tinuiti manages about $3 billion in media spend. The company has labored with well-liked ecommerce manufacturers on paid media campaigns on channels like TV streaming and Amazon.
Greatest for: Ecommerce manufacturers, companies seeking to develop their streaming campaigns
Companies:
- Commerce technique
- Paid media
- Streaming campaigns
- web optimization
- Lifecycle advertising
- Influencer advertising
- Internet online affiliate marketing
- Conversion fee optimization
- Full-service artistic
Shoppers:
- Seventh Technology
- Poppi
- Ceremony Support
- Olly
- E.L.F cosmetics
4. Merkle
Merkle is a buyer expertise firm taking a data-driven strategy to creating and managing clever buyer experiences. Based in 1988, this company has over 16,000 workers globally throughout 50 areas worldwide, permitting them to make an influence on over 400 international manufacturers.
With 30+ years within the house, the company works intently with clients to construct deeper relationships via multi-channel advertising companies. Merkle’s advertising consulting companies are centered on buyer expertise, know-how, business experience, and digital transformation.
Greatest for: Enterprise companies centered on buyer expertise administration and companies that wish to scale
Companies:
- Buyer expertise technique
- Expertise consulting
- Digital transformation consulting
- Engagement & loyalty applications
- Expertise and product design
- Artistic campaigns & manufacturing
- Advertising planning
- Promoting
- Product & advertising intelligence
- Knowledge science & synthetic intelligence
Shoppers:
- Adobe
- Salesforce
- Amazon
- Oracle
5. Eric Schwartzman
Eric Schwartzman is a advertising marketing consultant, SaaS founder, and the writer of two books on digital advertising — The Digital Pivot: Secrets and techniques of On-line Advertising and Social Advertising to the Enterprise Buyer. His web site advertising company helps shoppers develop on-line via content material advertising.
With almost 20 years of digital advertising expertise, Schwartzman’s experience is in ecommerce advertising, digital analytics, podcasting, and video manufacturing. His company group makes a speciality of digital public relations serving to their shoppers get information media protection whereas offering strategic ocmmunications and status administration.
Greatest for: B2B companies that wish to concentrate on public relations
Companies:
- Public relations
- Digital PR consulting
- web optimization consulting
- Content material advertising
- Digital advertising coaching
Shoppers:
- Toyota
- Avaya
- Halleck Winery
- Punch Audio
- The Hubbell Group
6. Chief Outsiders
Chief Outsiders is a fractional management firm that gives vetted advertising and gross sales executives to companies needing part-time Chief Advertising Officers (CMOs) and Chief Gross sales Officers (CSOs). With over 120 fractional executives on workers, the corporate has helped over 1,850 shoppers get the assist they want.
The corporate’s fractional CMOs assist companies throughout industries enhance positioning and demand technology whereas consulting on digital progress. It might even enable you construct an in-house advertising group. Chief Outsiders is so assured in its capability to get what you are promoting outcomes that it affords a 30-day a refund assure.
Greatest for: Non-public fairness, know-how, manufacturing, skilled companies, and client items firms needing fractional CMO assist
Companies:
- Fractional CMO companies
- Digital advertising evaluation
- Advertising consulting
- Advertising technique implementation
- Product advertising
- Model consulting
- Gross sales consulting
Shoppers:
- Trystar
- PELITAS
- AML RightSource
- Al’s Formal Put on
- ConnectWise
7. Mike Khorev
Mike Khorev is an web optimization marketing consultant and digital advertising strategist with 10 years of expertise creating digital advertising methods for small to mid-sized companies. He takes a data-driven, performance-based strategy to search engine marketing and handles initiatives from planning to execution.
Khorev is a Google Analytics and Google Adwords Licensed Particular person, and has certifications from HubSpot for Inbound Advertising, Content material Advertising, and E-mail Advertising. He affords consulting companies for web optimization, hyperlink constructing, PPC, and extra.
Greatest for: B2B SaaS, software program, and know-how startups
Companies:
- Digital advertising technique
- E-mail advertising
- web optimization
- Content material advertising
- Digital promoting
- Cellular advertising
- On-line status administration
- Net design
Shoppers:
- Incapsula
- BuildFire
- Time Physician
8. Brian Honigman
Brian Honigman is a advertising marketing consultant and profession mentor who has labored with organizations and leaders throughout industries for the previous 10 years. He’s completed consulting work for everybody from rising startup founders to advertising leaders at Fortune 100 firms.
Named as a digital advertising knowledgeable by Entrepreneur, Honigman can be an adjunct advertising professor at Northwestern’s Kellogg College of Administration and Francisco Marroquín College. Along with consulting companies, he additionally affords coaching workshops, teaching applications, content material writing, and programs.
Greatest for: Executives that want assist with a thought management technique, LinkedIn coaching, or constructing a private model
Companies:
- Advertising technique consulting
- Content material advertising technique
- Social media advertising technique
- Influencer advertising technique
- Digital advertising technique
- Thought management technique
- Content material writing
- Advertising coaching & teaching
Shoppers:
- Zillow
- The Climate Firm
- Thomson Reuters
- American Jewish World Service
- Sprout Social
9. WebFX
WebFX is an award-winning company, main the best way in tech-enabled digital advertising options. Thus far, it’s pushed over $6 billion in gross sales and over 7.8 million leads for shoppers throughout industries. With over 785 consumer testimonials on its web site, it’s clear that WebFX will get outcomes for its shoppers.
WebFX takes a data-driven strategy to advertising led by over 500 digital advertising consultants specializing in every part from Google Adverts and web optimization to copywriting and buyer relationship administration. The group makes use of a proprietary software program referred to as MarketingCloudFX to trace advertising campaigns and handle gross sales pipelines.
Greatest for: Small companies simply beginning their advertising campaigns
Companies:
- web optimization
- Lead technology
- CRO
- Digital promoting
- Ecommerce advertising
- Advertising automation
- Digital intelligence
- Design
- Content material Advertising
Shoppers:
- HydroWorx
- Furbo
- KOA
- All Professional Trailer Superstore
- Useful resource Furnishings
10. Claire Jarrett
Over the previous 15 years, Claire Jarrett has helped hundreds of enterprise house owners via her Google Adverts course and coaching on web optimization, Fb, electronic mail advertising, and webinar advertising. She’s even written a ebook on Google Adverts.
In the present day, she and her group provide Google Adverts consulting and administration companies. She’s recognized for her versatile strategy to digital advertising and her real enthusiasm for seeing her shoppers succeed.
Greatest for: B2B manufacturers that wish to concentrate on optimizing Google Adverts
Companies:
- Fractional CMO companies
- Google Adverts audit
- Google Adverts consulting
- Google Adverts administration
- PPC consulting
- B2B advertising
Shoppers:
- David Nicholls Associates
- Names.co.uk
- Krystyna Lennon
- Amvia
11. Mayple
Mayple isn’t a consultancy, however is an effective place to seek out freelance advertising consultants. As a well known platform for hiring on-demand advertising expertise, Mayple helps join companies with freelancers with numerous advertising experience.
You’ll be able to seek for advertising consultants primarily based on their experience, business, location, and even years of expertise. The expertise is already vetted, so you understand you may belief the marketing consultant you rent. Whereas it’s not essentially a low-cost possibility, it lets you rent a marketing consultant in about 3-4 days.
Greatest for: Firms that wish to rent a contract advertising marketing consultant
Companies:
- Advertising technique
- Paid promoting
- E-mail advertising
- CRO
- web optimization
- Social media advertising
- Influencer advertising
Shoppers:
- Tiffany & Co.
- Chanel
- Uber
- Macy’s
- Samsung
The takeaway
Even companies with in-house advertising groups can profit from hiring a digital advertising marketing consultant for an outdoor perspective on their advertising technique.
Whether or not you rent an impartial marketing consultant or a advertising consulting company, what you are promoting will discover new methods to enhance optimization, conversions, and income.
HawkSEM would like to companion with what you are promoting to supply consulting and implementation companies. Contact us today to get began.
