An About web page is the proper place to study the ins and outs of a model. It tells you their mission, values, journey, and what others take into consideration them.
However condensing all of this into just a few paragraphs is a tall order.
You want a strong construction and a artistic structure to your About Us web page to depart a long-lasting impression on guests — and hold them coming again for extra.
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I reviewed dozens of About Us and About Me pages to handpick 26 superior examples to your inspiration. You’ll additionally discover ready-to-use About web page templates to get began in minutes.
However first, I’ll share my finest ideas for writing and designing a stellar About web page.
We’ll cowl:
Featured Useful resource: Our 29 Favorite About Us Pages
Download the guide to overview what we love about these wonderful about us web page examples, plus just a few tips on learn how to make considered one of your individual.
What makes About web page?
About web page shares your distinctive story and provides folks a glimpse into what it’d be like working with you (as a person or firm).
It ought to be equally enjoyable and significant to resonate with the supposed viewers. You may doc your journey of beginning a enterprise with visuals to make the web page extra interesting.
There’s no one-fits-all construction for About pages as a result of they’re private to you and your organization. Nonetheless, I’ve curated seven finest practices after reviewing a number of the finest About pages.
Let’s break down the step-by-step course of to design a stellar About web page.
Learn how to Write a Profitable About Web page: A Plug-and-Play Information
I checked out dozens of About pages to know precisely what goes into creating a fantastic but useful web page introducing you/your organization.
I’ve condensed all my learnings from this train right into a 7-step information for constructing a superb About web page.
1. Set up your mission assertion.
Your About web page can and can be extra complete than a single mission assertion.
Nonetheless, to attract folks in, you must succinctly state your objectives up prime.
What’s your online business right here to do? Why ought to your web site guests care? This info provides readers one thing to recollect about your organization lengthy after they depart your web site.
I discovered that the very best About pages shortly inform you the person/firm’s big-picture objectives. Right here’s an awesome instance from Cosmix — the About web page provides you a six-word abstract of their largest aim and shares their three core values.
2. Create a story round your story.
Each enterprise has a narrative to inform.
Even for those who’re operating a startup with a quick historical past, you’ll wish to share why you began this firm within the first place and the way you’re planning to achieve your objectives.
Discuss the way you reached the place you might be as we speak and what you intend to perform subsequent.
Miro’s About web page shares a brief snippet in regards to the firm’s origin story. It completely explains the issues that nudged their founder, Andrey Khusid, to construct the instrument and the way it’s attaining this function.
💡 Professional tip: Isolate the milestones earlier than your organization’s founding and use them to present readers some backstory in your present enterprise.
3. Define the way you’ve developed.
There’s no disgrace in admitting how your online business technique — and even your mind-set — has developed because you started. In actual fact, speaking about your pivots makes your story extra layered and intriguing.
An About web page is the proper place to speak about the place you began, the way you’ve grown, and the beliefs which have helped your group mature.
Use these moments to indicate folks that you simply’re at all times prepared to alter and adapt to the wants of your business.
Buffer’s About web page shares an entire timeline of occasions within the firm’s historical past — from 2010, when it was first created as a gaggle challenge, to its present-day milestones.
4. Emphasize your “aha!” second.
Each good firm was based on an thought — one thing the present market won’t but supply. And that’s what makes your story really distinctive.
Take into consideration the concept made all of this occur and use this “aha!” second as a spotlight level when telling your organization story.
What was a problem you confronted whereas growing your organization? How did this problem or discovery form what you might be as we speak?
The easiest way to create an aha! second is to make it private — share the precise story of what you struggled with. Right here’s an superior instance by Chutnefy the place the founders wrote a customized letter to share the place all of it started.
5. Discuss your viewers.
Your About web page shouldn’t discuss solely about you.
You wish to share your story whereas additionally telling your viewers what’s in it for them. Flip the highlight in your viewers by explaining what you’re attempting to attain to make their lives simpler and higher.
Consider it as a solution to present prospects that you already know them and you could assist them. Trainn’s About web page highlights what’s in it for customers, emphasizing its distinctive differentiator.
6. Share your model values.
Potential workers are a secondary viewers of your organization’s About web page.
And your About web page provides them a glimpse of what it’s like working at your organization. It ought to clarify why anybody ought to be part of your crew.
That’s why you may spotlight your core model values and illustrate how you’re employed as a crew. Completed proper, this lets you rent job candidates who align with every thing your organization represents.
Your values communicate lots about your online business and set clear expectations for individuals who wish to work with you. Canva does an awesome job at sharing its core values with a brief rationalization of what every worth means to your crew.
7. Add social proof.
Create credibility in your About web page by including buyer logos, worker testimonials, media protection, and extra. Take into account giving a shoutout to your most profitable shoppers and linking to a case examine.
This social proof provides folks a greater perspective in your model and creates a constructive impression. Right here’s how Webflow cites just a few media snippets on its About web page to realize folks’s belief and provides them extra insights in regards to the model.
7 Suggestions for Designing a Lovely + Practical About Web page
An excellent About web page design goes past simply incorporating your organization coloration schemes. The visuals, fonts, and colours you utilize could make an enormous distinction for end-users.
Listed here are seven ideas for designing an About web page that makes folks tick!
1. Select coloration palette.
People have a pure response to totally different colours, and the colours you select can influence your conversion charges. That’s why you must design your About web page with color psychology in thoughts.
For example, blue connotes safety, power, knowledge, and belief. Each BlueCross BlueShield’s brand and internet web page make use of the colour to strengthen that their sufferers are in educated palms.
2. Humanize your model with visuals.
Your About web page’s visuals can humanize your model and resonate higher along with your viewers. What’s much more vital is to make use of visuals of actual folks, not inventory photographs. For example, HubSpot’s About page has a picture of our founders.
And let’s not overlook the lovable canine beside our CTO! This photograph makes our model heat to customers and helps us present the faces behind the HubSpot model.
Go a step additional by utilizing movies to inform your organization’s story. Folks search connection, and there’s no higher solution to join than to seem on digital camera.
Right here’s an instance of a video from HubSpot’s About Us web page:
3. Select some superior workers photographs.
Most About Us pages embody photographs of workers — whether or not that be the C-suite, the founders, or all members of your crew. If potential, go for skilled headshots on a impartial background.
Ideally, your crew’s photographs may have an analogous coloration scheme to your organization’s colours. Be sure that each headshot backgrounds and your crew’s outfits don’t conflict with the colours already in your website.
Literal Humans’ About web page shares an awesome instance of how one can present your crew on the web page — it consists of every worker’s picture, title, location, and a brief blurb about them.
4. Use readable fonts.
Discovering high quality fonts is essential when designing an About Us web page. If you wish to use multiple font, instruments like fontpair will offer you wonderful font mixtures.
Moreover, you wish to make certain your font is accessible to people with disabilities. This ensures all of your guests have a wealthy expertise when going by way of your About web page.
5. Keep away from lengthy paragraphs and sentences.
Lengthy sentences and paragraphs make your content material troublesome for readers to eat. As a common rule, your paragraphs shouldn’t exceed 3-4 strains, and every sentence ought to be underneath 20 phrases.
Bonus: Shorter blocks of textual content make your web page simply scannable throughout totally different display sizes!
6. Make the web page responsive.
Not everybody will go to your web page on their desktop browsers. Many will go to from their tablets and smartphones. Responsive design makes certain your web page seems nice on all units.
There are a number of paid instruments to verify your web page responsiveness. However for those who want free instruments, this responsive design checker is a wonderful choice for testing the looks of your About Us web page on 26 display sizes.
7. Enhance web page load time.
Irrespective of the dimensions of your online business, you’ll need your About web page to load quick. In case your web page takes too lengthy to load, guests will click on away.
You may verify your web page pace utilizing Google’s PageSpeed Insights. For those who discover your About web page takes too lengthy to load, think about decreasing the dimensions of your photographs.
About Us Web page Templates and Examples
About Us Templates
You may simply create an About Us template to your firm web site. Irrespective of your online business, your About web page ought to embody:
- A mission assertion. This describes the aim of your online business because it pertains to the business or market you serve.
- A imaginative and prescient assertion. Define the way forward for your online business on this part.
- Your values. Core values assist the reader join with you and your online business on a private degree.
- A goal market abstract. Your website guests wish to know that they’re in the best place and that your organization might help them.
- A quick firm historical past. Moreover piquing your guests’ curiosity, a quick firm historical past might help the press describe your online business precisely.
After you write a draft, you need to use considered one of HubSpot’s done-for-you website templates to create your web page structure. You may set up and customise these templates in minutes.
Completed-for-you About Us Web page Templates
Whereas the copy is a vital component of your About web page, you’ll additionally wish to showcase your model story and id to the world. I’ve curated these About web page templates that will help you create a compelling consumer expertise.
1. Touraza Template (WordPress)
If you’d like one thing with a little bit taste, the Touraza template is a tasteful selection. With the “meet the crew” part close to the highest, geometric designs, and placing typography, you can showcase the people behind your model.
2. Logan Template (Shopify)
This template makes use of huge photographs in a contemporary structure to interrupt up the ample white area. The end result: a clear and satisfying studying expertise.
The highest of the web page places the model story (or different introductory textual content) first, supported by a big picture that speaks for itself. The pops of coloration will be custom-made to your model model, drawing emphasis to your CTA.
3. Munchies Template (WordPress)
This theme is nice for small companies with a quick firm historical past. You can begin by explaining your mission concisely, then leap proper into vital hyperlinks.
4. Mobirise Template (WordPress)
This visually compelling web page lets you disperse info evenly. The wonderful use of white area means there’ll be no large wall of textual content to impede readability to your internet web page guests.
You may briefly describe your historical past on the prime of the web page. The three icons help you lay out your most vital values. Plus, the web page contains a carousel, so you may embody headshots and titles to your teammates.
Greatest About Us Web page Examples
1. Yellow Leaf Hammocks
Good tales humanize your model, offering context and that means to your providing. What’s extra, good tales are sticky — which implies individuals are extra more likely to join with them and cross them on.
Yellow Leaf Hammocks tells customers about its product by describing how the hammocks empower artisan weavers and their households. The corporate breaks down totally different items of the story into sections that mix phrases and simply digestible graphics.
What I like: Yellow Leaf put their storytelling expertise to work on their About web page. They use descriptive and emotive copy and lovely graphics. I discover that an About web page with a narrative works more durable for his or her enterprise than a generic one.
2. Eight Hour Day
Some folks suppose About Us pages need to sound formal to realize credibility and belief. Effectively, that’s not fully appropriate as a result of most individuals discover it simpler to belief not-so-formal human beings. So hold your About web page pleasant and actual.
Take inspiration from Eight Hour Day. They humanize their model by showcasing the folks behind the corporate.
What I like: Introducing the founders with inviting photographs on this About Us web page drives house the purpose that Nathan and Katie are “two people with a ardour for creativity — creativity makes us comfortable.”
3. Apptopia
Folks wish to know what your online business does and the way it might help them. In spite of everything, if folks cannot determine what you do, how will they know they want your services or products?
So, skip the business lingo — that’s what Apptopia does on its About Us web page. Their easy however polished language successfully communicates the corporate’s providing whereas nonetheless permitting the typical individual to know it.
What I like: Apptopia makes use of brief and punchy sentences to clarify complicated merchandise and concepts in a approach that isn’t patronizing. I recognize how the copy on this About Us web page leads with empathy.
4. Moz
As a substitute of following the basic About Us script, strive one thing totally different. Take Moz, for instance. Loads has occurred since they based the corporate in 2004. This web page shares the corporate’s milestones utilizing a enjoyable and clear design.
Moz’s About Us web page incorporates clear headers, concise blurbs, and little graphics to interrupt up the textual content.
What I like: When taking a look at this web page, I famous the standard references to how Moz obtained funding, the way it switched its model positioning — and, most significantly, the way it switched again to its unique mannequin.
This speaks volumes in regards to the significance of honesty and humility to your clients.
5. Yokel Local
On its About web page, Yokel Native spotlights its shoppers, its story and mission, and the crew behind the model.
This final component is significant as a result of Yokel Native is aware of that its vibe wins over potential shoppers. In spite of everything, while you rent an company, you’re hiring its folks. And folks have personalities.
What I like: As a result of “Yokel Native” is a little bit of a kooky identify that offers folks pause, the corporate pokes enjoyable at it by offering the definition.
This results in photographs of the crew at work (and at play), the company’s story, its mission and values, and the individuals who make the magic occur.
I like how this web page ties the banding of the web page collectively.
6. Nike
Nike started on the campus of the College of Oregon on the hand of the faculty’s observe coach, Invoice Bowerman.
Although he now not works on the firm, considered one of his beloved quotes nonetheless stands on the backside of Nike’s About Us web page:
“You probably have a physique, you might be an athlete.” This daring sentence, referenced by the asterisked “athlete” within the phrases proper above it, sheds vital mild on Nike’s viewers.
The model could also be massive as we speak, however Nike is all in regards to the rising stars whom the corporate will depend on, in accordance with the remainder of its About Us web page, to “broaden human potential.”
What I like: Nike clearly is aware of its viewers and makes its mission apparent to them as quickly as they land on the About Us web page. There’s no query that the customer is in the best place and understands precisely what Nike has got down to do.
I additionally love that the web page reveals off the design of their footwear.
7. Bulldog Skincare
The very best About Us pages use combine of colours, have persona, and keep true to an organization’s distinctive model voice. Let’s have a look at Bulldog, a skincare model for males.
The About web page is pithy and leads with a cute bulldog — becoming the identify and the model. It additionally states the aim of the merchandise — to assist clients from waking up with the (admittedly cute) wrinkly face you see while you go to Bulldog’s web site.
What I like: Bulldog isn’t afraid to have enjoyable with its model. I discover that this humor makes this About Us web page something however typical. It primes guests for a narrative in a approach that makes them instantly really feel linked to Bulldog’s mission and imaginative and prescient.
8. Doomtree
Made up of proficient artists with thriving solo careers, Doomtree brings these musicians collectively to work on artistic initiatives as a crew.
The group “began as a multitude of mates in Minneapolis, playing around after faculty, attempting to make music with out studying the guide.”
As quickly as you arrive on Doomtree’s About web page, you’re greeted with massive, daring photographs of these mates.
As you scroll down, you get extra interplay with the crew’s occasions and music tracks. That is smart as a result of it provides guests an instantaneous pattern of Doomtree’s product.
Professional tip: Discover methods to make use of multimedia parts. If an image is value a thousand phrases, a video can be value many occasions extra. Take into account combining your distinctive story with audio and visuals like Doomtree.
9. Below the Fold
Beneath the Fold is an organization dedicated to “sharing information tales you aren’t listening to anyplace else.”
With that in thoughts, the large headline on the About web page introduces the corporate’s function. Additional down, you’ll discover 4 core values, how the enterprise generates income, and extra particulars in regards to the crew behind the scenes.
What I like: This web page will get straight to the purpose about what Beneath the Fold is, who it serves, and why it exists. The straightforward design lacks coloration, gildings, and sensational imagery.
These selections make it simpler for me to concentrate on what the corporate has to say — a direct nod to the mission assertion.
10. Ceros
Ceros’ About Us web page is interactive and fascinating. As you scroll, you see a timeline of the corporate’s achievements since 2006.
Subsequent, there’s the superior design of awards the corporate has obtained. This positions Ceros as the selection model for potential job seekers.
What I like: Ceros retains the textual content on the web page brief and candy, with highly effective statements like “our mission is to encourage & unlock creativity.” I’m instantly drawn in with out distractions.
11. Sweet Loren’s
From begin to end, Candy Loren’s About Us web page is playful, participating, and colourful. The web page begins with a 60-second video and even incorporates cookie dough-scooping gifs.
As you scroll, you’ll transfer by way of a few of Candy Loren’s spectacular values, together with inclusivity and refusing to compromise.
What I like: Candy Loren’s yummy merchandise are final on the web page, guaranteeing you’re absolutely primed to buy solely after studying about Candy Loren’s mission.
Each photograph additionally options the product, which showcase their choices and make me hungry.
12. TalEx
TalEx started when two women left a significant recruiting agency to construct their very own. TalEx has since seen unprecedented development at 4,900% within the first three years. The corporate’s About web page captures this historical past and extra.
What I like: The corporate’s emphasis on social duty takes up almost half the web page, making this core worth clear. The assertion explains TalEx’s dedication to donate 5% of its annual internet revenue to philanthropic organizations.
After I go to the positioning, I do know instantly that giving again is vital to the crew at TalEx.
13. LoveBug Probiotics
LoveBug Probiotics’ web page successfully consists of all the knowledge you’d want on the corporate to make an knowledgeable buying choice.
That features how the founder got here up with the concept, her private ties to the imaginative and prescient, and the science behind her probiotic.
Whereas the merchandise are science-backed, the About Us web page doesn’t confuse guests with difficult-to-understand details. As a substitute, the web page is easy and useful.
What I like: This About Us web page options a picture of the founder’s 4 younger youngsters carrying “Chief Enjoyable Officer,” “Chief Giggle Workplace,” “Chief Foolish Officer,” and “Chief Humor Officer” T-shirts.
There aren’t many pages with cuter introductions than that.
14. Brown and Coconut
Typically, easier is best — as is the case with Brown and Coconut. This About Us web page options just a few paragraphs of textual content outlining the model’s story and imaginative and prescient.
Brown and Coconut’s About web page makes use of no-fuss language to explain the enterprise.
What I like: Moderately than ending with a CTA directing guests to its merchandise, the co-founders select to incorporate a CTA for guests to comply with the enterprise on its social channels, thus selling a simpler, long-term lead era technique that begins with model consciousness.
15. Kuno Creative
Kuno Artistic’s About web page successfully focuses on what makes the corporate totally different: its folks.
Whereas the primary paragraph describes the origin of the digital advertising company, black-and-white headshots of all its workers take many of the web page up, together with descriptions of every member.
What I like: For those who’re not sure what you wish to embody in your About Us web page, think about noting how Kuno Artistic focuses on its folks, relatively than its product. I discover that this strategy affords a good way to humanize your model.
About Me Web page Templates and Examples
About Me Template
About me pages fluctuate, however most nice pages embody just a few customary parts. Ensure you embody the next info in your web page.
- Your function: This describes your function for doing the work you do. What will get you away from bed every morning? Attempt utilizing the Ikigai map for steerage right here.
- Imaginative and prescient assertion: Who’re you, and the place are you headed? Consider it or not, folks wish to you for management. Present them the way you’re main your life and what evokes you to maneuver ahead.
- Your core values: Private core values assist the reader join with you and discover widespread floor.
- Private assertion: Whether or not you share your hobbies, household life, or enjoyable details, a quick private abstract helps the reader relate to you on a private degree.
Subsequent, you’ll see these parts in motion within the examples beneath.
Completed-for-you About Me Web page Templates
1. Coax Template (WordPress)
The Coax template permits the typography and duplicate to take middle stage.
This text-centric strategy highlights your private accomplishments and sells your providers. Take into account laying out content material like a resume with massive subheads on the left and descriptive textual content on the best.
Plus, this template is powered by Elementor, a web page builder that makes customization straightforward.
2. One-page Portfolio Template
As a substitute of a wall of textual content, this About Me web page is neatly divided into separate sections. The textual content on the prime of the web page lets you describe your mission and background.
The icons within the subsequent part name consideration to 3 particular providers you present. Additional down the web page, you may clarify these providers in better element. You may as well embody photographs to indicate what you are able to do.
3. Beckham Template
Your About Me web page ought to present a spotlight of your accomplishments, in addition to an outline of your service. This template might help you place your finest foot ahead.
The Beckham template features a advised place to hyperlink your resume, in addition to sections to indicate off beforehand accomplished initiatives.
Close to the underside of the web page, you may showcase vital numbers. That features what number of shoppers you might have, what number of initiatives you’ve accomplished, and the way a lot espresso you drank.
4. Calvin Template
For private web sites, think about inserting your contact info entrance and middle. Your guests shouldn’t have to look to see how they’ll attain out.
The Calvin template makes integrating your contact info and private story seamless. This template leads with e mail and telephone numbers, and you’ll define your providers earlier than together with hyperlinks to your work.
Greatest About Me Web page Examples
1. Joe Payton
The model and tone of your About web page ought to match the providers you present. Let’s have a look at Joe Payton’s web site for instance.
Not solely do Joe’s illustrative self-portraits give him a private model that clients will bear in mind, however in addition they present his experience as a designer and animator. His web site guests can study what he does in an simply digestible approach.
What I like: Joe freely expresses his values as a artistic skilled on a well-organized web page. He tells a narrative that guides the reader by way of every part, with out having them scroll endlessly to the underside of the web page.
I additionally love the artwork all through.
2. Aja Frost
All proper, we could be biased in highlighting this skilled, as Aja is our very personal director of English development at HubSpot. Nonetheless, the ingenuity she brings to the corporate isn’t misplaced on her web site’s About Me web page.
Being a data-driven skilled, Aja is aware of her shoppers are in search of greater than her writing expertise.
They wish to see how her content material has carried out. With that in thoughts, her About Me web page tells a narrative of her profession development, which peaks — no pun supposed — at a powerful line graph exhibiting the results of an search engine optimization technique she applied for the HubSpot Weblog.
What I like: Aja understands the worth of being personable even in a digital area like an About Me web page. She closes out her About web page with a private observe on what she does in her spare time — a good way to humanize your self within the eyes of your potential clients.
3. Madison Butler
Madison Butler is an HR change-maker “dedicated to deconstructing the established order and rebuilding company America, one group at a time.” She does this by way of her DEI work and her advocacy.
Her About web page, which doubles as the positioning’s homepage, calls this out on the very prime in a single daring assertion: “I’m right here to make sure organizations know the way to create space for everybody.”
What I like: Madison’s About web page is efficient as a result of it stays true to her mission whereas being easy, efficient, and to the purpose. The second sentence, “You belong right here,” underscores the inclusivity of Butler’s mission and work.
I like how this web page showcases Butler’s persona.
4. Sara Dietschy
This skilled YouTube content material creator has an eclectic assortment of movies associated to expertise and tradition and expresses that variety throughout her About Me web page.
Moreover the colourful self-portrait on the prime of the web page, Sara’s first sentence tells you simply how many individuals subscribe to her channel: 835,000.
This is a vital quantity to know for her potential video advertisers and collaborators who wish to know the way a lot publicity they’d get by working along with her or promoting on her channel.
What I like: The colour textual content on her web page highlights key info. This helps the reader navigate the web page and perceive what’s vital for them to know.
5. ShaDrena
ShaDrena is a graphic artist whose mission is to “visually construct artistic rebellious manufacturers past a brand.”
In three sections — about, bio, and random details — the viewers will get the complete ShaDrena expertise, which is extra than simply design. It’s additionally about voice and persona.
As a self-described “artistic hustler,” “rule-breaker,” and “designer of dope manufacturers,” the language ShaDrena makes use of on her website comes throughout as edgy and genuine.
What I like: ShaDrena’s About web page is counterintuitive to what somebody may count on from a graphic artist. ShaDrena introduced many of the content material in black, white, and grey, which places all of the concentrate on the composition of her design.
6. Marc Ensign
On his About web page, Marc Ensign takes his work significantly with out taking himself too significantly.
Entrepreneurs know there’s worth in retaining an off-the-cuff tone within the content material they create, however to draw clients, you must show you might have self-discipline and integrity. This typically proves to be a troublesome stability to get proper.
What I like: Marc Ensign nails the stability between pleasant and formal with a assured opening assertion. This attracts me in and establishes Marc as a relatable associate to work with.
7. Miracle Inameti-Archibong
With a superb design that emphasizes her copy, Miracle Inameti-Archibong’s website is a grasp class on learn how to do a one-page web site nicely.
Miracle presents the content material with massive, clear photographs, daring colours, dynamic angles and blocks, and easy typography.
What I like: Miracle’s About Me part spans over a decade, but it surely’s specified by simply 4 sentences. I can simply perceive her profession span with out being overwhelmed with extra info.
8. Haley Shapley
Haley is a contract author and editor who makes use of a single-page format for her web site to showcase her persona, writing samples, {and professional} providers.
The positioning additionally contains a very cool animated video impact within the background, creating a way of area and motion.
What I like: Haley leads with an vital quantity: She will be able to write over 100 articles a yr. Beginning with a powerful knowledge level helps present her degree of expertise.
I additionally love how being sturdy and “shapely” are a central a part of her model.
9. Amy Blaschka
Amy Blaschka’s portfolio options loads of white area, balanced out with a vivid blue header that actually pops and orange buttons for conversion actions (i.e., “Let’s discuss”).
Her use of video to clarify what she does additionally helps her stand out in a crowded area.
What I like: To showcase her creativity and individuality, Amy has a listing of bullet factors of issues she loves and issues she doesn’t love.
She additionally offers web site guests with three (sure, three!) totally different variations of her bio: a brief one (underneath 75 phrases), one which’s longer (underneath 150 phrases), and her full bio, which takes up a whole web page.
By doing this, she’s exhibiting her expertise for crafting messaging and educating potential clients about who she is. Very sneaky, Amy!
10. Cathy Derus
Cathy Derus’ website options daring photographs and crisp textual content.
The positioning additionally highlights Cathy’s appearances in main media retailers and publications, like Entrepreneur and Cosmopolitan.
What I like: Cathy’s about part contains a full-page picture of Cathy on her laptop computer, with a quick textual content introduction on to the best of her.
As a substitute of breaking apart the picture with textual content, Cathy overlays the textual content on the precise picture, so web site guests get the sensation they’re really in her workplace along with her.
I discover that this can be a nice solution to construct credibility.
11. Matt Gray
Matt is a serial entrepreneur who now manages a portfolio of “soulful companies.”
His web site promotes the paid programs he’s developed for entrepreneurs and the one-on-one teaching he offers to these in search of a extra personal touch.
Matt’s website offers loads of content material to assist guests perceive who he’s and what he does. The main target of the positioning may be very easy: to get guests to transform by signing up for his e mail publication.
What I like: Beneath the bio part, Matt breaks down his choices in a easy 1-2-3 format, offering one thing for everyone.
Decrease on the web page, I can discover a mailing record sign-up type with a dedication of what subscribers will obtain by signing up.
12. Iryna Fedchenko
Iryna, a digital entrepreneur and way of life influencer, makes use of her About web page to share her story and profitable collaborations with notable manufacturers.
With a easy white background, her gorgeous photographs take mainstage. She affords samples of her work on the identical web page, together with model logos for social proof and numbers demonstrating her attain.
What I like: It is a nice instance of an About web page for a private model as a result of the model itself is about her.
She reveals off her accomplishments whereas inviting web site guests to discover her work, comply with her on social, or attain out to work along with her.
Regularly Requested Questions on About Pages
1. How do I write an About Us web page?
Right here’s a plug-and-play information to creating an About Us web page:
- Set up your mission assertion.
- Create a story round your story.
- Define how your model has developed.
- Emphasize your “aha!” second.
- Discuss your viewers.
- Share your model values.
- Add social proof.
2. What’s the level of an About Us web page?
An About Us web page provides your viewers a more in-depth have a look at your model. It shares your model’s mission, values, and story to inform folks what you’re constructing and why.
This web page provides prospects an entire image of your online business and encourages potential workers to affix the crew. It’s additionally place for traders to study extra about your model.
3. How do I write an About Me web page instance?
When writing an About Me web page, bear in mind to let your persona shine by way of and share your expertise, experiences, pursuits, and extra.
You may as well add visuals to make the web page extra intriguing to your viewers and present them each your online business + enjoyable aspect!
Inform the World All About You
Now that you simply’ve seen examples, it’s time to construct your individual About web page. With story to inform, artistic copy, humility, and digestible visuals, you’re in your solution to an eye catching consumer expertise.
You’ll be standing out from a sea of About Us and About Me pages very quickly. So, inform us, what makes you totally different? We’re wanting to study extra about you.
Editor’s observe: This put up was initially printed in October 2020 and has been up to date for comprehensiveness.
