Now you can see Microsoft Copilot, previously Bing Chat, referrer knowledge in your Google Analytics experiences. Himanshu Sharma posted about this on X yesterday, he stated, “Copilot has began sending referrer knowledge to GA4.”
Himanshu Sharma shared this chart exhibiting https://copilot.microsoft.com exhibiting up in GA4 as a referrer:
To see it, you need to use the next regex to filter out all of the AI visitors in your experiences: .*.ai.*|.*.openai.*|.*copilot.*
Himanshu added which you could “modify it in case you see new referrers from AI bots.”
So now you may observe a bit extra from Copilot in your GA4 profiles.
Discussion board dialogue at X.
