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    Home » SEM
    SEM

    Google Lens For In-Store Searches

    YGLukBy YGLukNovember 20, 2024No Comments2 Mins Read
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    Google announced new purchasing options by way of Google Lens to assist with in-store purchasing and native purchasing. Google mentioned, “Google Lens can shortly present you product insights tailor-made to the shop you are in. Simply snap a photograph to search out product data, comparable merchandise in-stock, whether or not a retailer’s worth is aggressive and shopper opinions.”

    That is obtainable for US Google App customers who’ve their location companies enabled.

    It will shortly convey up product data, comparable merchandise in-stock, present you if the shop’s worth is a deal or not and shopper opinions from Google Search.

    Here’s a GIF of it in motion:

    Google Lens In Store

    Here’s a static picture of the steps:

    Google Lens In Store

    Google’s blurp concerning the AI and its Buying Graph:

    This new replace is made doable by main developments in our AI picture recognition know-how. It’s powered by the Buying Graph’s 45 billion+ product listings, in-stock stock information from a spread of outlets and our Gemini fashions to convey you a wholly new approach to store in-store. Seventy two p.c of People say they use their smartphone whereas purchasing in-store, and greater than half say they’ve left a retailer empty-handed as a result of they didn’t really feel assured sufficient to purchase. This new characteristic may give customers the knowledge and confidence they should decide on the spot.

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