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    Home » SEM
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    Alphabet Google Ad Revenue Up 10%; Biggest Ad Revenue Quarter

    YGLukBy YGLukOctober 30, 2024No Comments3 Mins Read
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    Google / Alphabet reported its Q3 2024 earnings final evening, the place its advert income hit $65.85 billion, up 10% from final yr’s quarter of $59.65 billion. Google’s income was up 15% with $88.3 billion and its revenue was up 33% to $26.3B. Search income particularly was up 12% to $49.39 billion.

    I imagine that is the very best advert income quarter Google ever reported, by 0.5% in This autumn 2023.

    In fact, I wish to concentrate on the advert income earnings and the way, quarter after quarter, Google one way or the other squeezes out extra advert {dollars}. Total, advert {dollars} had been up 10% from $59,647 to $65,854; search income was up 12% from $44,026 to $49,385. That’s some large large numbers and plenty of cash popping out of your cushions.

    Sundar Pichai, CEO, stated: “The momentum throughout the corporate is extraordinary. Our dedication to innovation, in addition to our long-term focus and funding in AI, are paying off with customers and companions benefiting from our AI instruments.”

    In the meantime, Reddit earnings soar 16%. 🙂

    That makes Google advert income will increase this quarter, the previous quarter, the previous quarter, the quarter before that and the quarter before that.

    That is the perfect advert income quarter Google ever reported- with $65.85 billion. The second greatest was the Q4 2023 earnings the place Google had advert income of $65.52 billion, which is 05.5% extra.

    Additionally, Google was capable of decrease their prices per question by greater than 90%. “Since we first started testing Al Overviews, we have lowered machine prices per question considerably. In 18 months, we decreased prices by greater than 90% for these queries, whereas doubling the scale of our customized Gemini mannequin,” Sundar Pichai stated.

    Here’s a chart plotting Google’s total income, then advert income after which revenue over the previous a number of quarters:

    Google Earnings Chart

    Right here is the snippet from the earnings report:

    Google Earnings Snippet

    Here’s a little tidbit from the earnings name:

    “one in 4 Google lens searches have business intent” – Philipp Schindler, Alphabet Earnings Name

    — Colan Nielsen (@ColanNielsen) October 29, 2024

    Here is what was most attention-grabbing to web optimization’s in Google’s Q3, 2024 earnings name.

    👉They’ve decreased the prices of AIO’s by 90%
    👉Individuals who use AIO’s come again to look extra typically
    👉Mission Astra anticipated as early as 2025
    👉Search income up 13% YOY
    👉>25% of all new code generated…

    — Marie Haynes (@Marie_Haynes) October 29, 2024

    And listed here are Sundar Pichai’s posts on X:

    2/ Gemini API calls, token quantity, shopper utilization, enterprise adoption – all rising dramatically. And all 7 of our merchandise and platforms with 2B+ month-to-month customers use Gemini fashions, together with the most recent 2B-user product, Google Maps. pic.twitter.com/kvNxrlXCTg

    — Sundar Pichai (@sundarpichai) October 29, 2024

    4/ For the primary time ever, @YouTube’s mixed advert and subscription income over the previous 4 quarters surpassed $50B. And our Cloud enterprise has nice momentum, producing Q3 revenues of $11.4B, up 35% over final yr pic.twitter.com/o26Oc2BNQ9

    — Sundar Pichai (@sundarpichai) October 29, 2024

    6/ Final however not least: @Waymo’s doing very well – 1M absolutely autonomous miles and 150K paid rides / week, plus partnerships with Uber + Hyundai, Sixth-gen Waymo Driver, rising business alternative. Right here’s a photograph after a current live performance in SF – Waymo after Waymo selecting individuals… pic.twitter.com/zlaaz0JnxN

    — Sundar Pichai (@sundarpichai) October 29, 2024

    There may be additionally this:

    Sundar Pichai stated on the earnings name in the present day that greater than 25% of all new code at Google is now generated by AI. pic.twitter.com/55Ph3GBIfX

    — Andrew Curran (@AndrewCurran_) October 29, 2024

    Discussion board dialogue at X.





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